{"title":"Joico","description":"\u003cp data-start=\"288\" data-end=\"565\"\u003eDiscover salon-quality haircare innovation with \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eJoico\u003c\/span\u003e\u003c\/span\u003e at allbeauty. Trusted by professional stylists worldwide, Joico is renowned for creating advanced haircare solutions designed to strengthen, protect and enhance the beauty of every hair type.\u003c\/p\u003e\n\u003cp data-start=\"567\" data-end=\"886\"\u003eBuilt on a foundation of hair repair science, Joico combines innovative technologies with targeted formulations to help support healthy-looking, resilient hair. From colour protection and damage repair to hydration, volume and styling, the brand offers comprehensive solutions tailored to a wide range of hair concerns.\u003c\/p\u003e\n\u003cp data-start=\"888\" data-end=\"1124\"\u003eWhether you're restoring damaged hair, maintaining vibrant colour or looking to improve shine and manageability, Joico provides professional-quality products designed to deliver visible results while helping hair look and feel its best.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ahn5u\" data-start=\"1126\" data-end=\"1147\"\u003eWhy Choose Joico?\u003c\/h3\u003e\n\u003cul data-start=\"1149\" data-end=\"1430\"\u003e\n\u003cli data-section-id=\"1lva8ur\" data-start=\"1149\" data-end=\"1198\"\u003eProfessional salon haircare trusted worldwide\u003c\/li\u003e\n\u003cli data-section-id=\"1r660dr\" data-start=\"1199\" data-end=\"1261\"\u003eAdvanced formulas designed for repair, protection and care\u003c\/li\u003e\n\u003cli data-section-id=\"1v8tv29\" data-start=\"1262\" data-end=\"1318\"\u003eRenowned for colour care and damage-repair expertise\u003c\/li\u003e\n\u003cli data-section-id=\"1ggcbrr\" data-start=\"1319\" data-end=\"1372\"\u003eSuitable for a variety of hair types and concerns\u003c\/li\u003e\n\u003cli data-section-id=\"1mefpom\" data-start=\"1373\" data-end=\"1430\"\u003eCombines innovative technology with salon performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"uoju37\" data-start=\"2114\" data-end=\"2146\"\u003eWhy Joico Is Loved Worldwide\u003c\/h3\u003e\n\u003cp data-start=\"2148\" data-end=\"2453\"\u003eJoico has earned a loyal following through its commitment to healthy hair, advanced repair technology and professional salon performance. Its iconic K-PAK collection and colour-care expertise continue to make the brand a favourite among hairstylists and consumers seeking stronger, healthier-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"2455\" data-end=\"2583\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eShop Joico at allbeauty and discover professional haircare designed to repair, protect and transform your hair from root to tip.\u003c\/p\u003e","products":[{"product_id":"p-joico-k-pak-colour-therapy-luster-lock-glossing-oil-63ml-14270204","title":"Joico K-Pak Colour Therapy Luster Lock Glossing Oil 63ml","description":"Joico K-Pak Colour Therapy Luster Lock Glossing Oil is a lightweight finishing oil designed to bring instant radiance to colour-treated hair. The silky formula helps to smooth the hair surface, soften roughness and enhance shine, while supporting the look of vibrant, freshly coloured lengths. Powered by Joico’s SmartRelease Technology, it gradually delivers a blend of rosehip oil, arginine and keratin to help protect against the effects of daily styling and environmental stress, leaving hair feeling more manageable and looking glossy rather than greasy.\u003cbr\u003e\u003cbr\u003eIdeal for anyone who wants to maintain the look of rich, luminous colour, this oil works particularly well on dry, dull or lacklustre hair that needs a boost of shine. Antioxidant-rich African manketti oil and argan oil help to nourish and condition, while taming the appearance of flyaways. Use it as the final step in your routine on damp or dry hair to add a smooth, polished finish and a healthy-looking sheen.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Lightweight glossing oil that helps to boost shine without weighing hair down\u003cbr\u003e- SmartRelease Technology gradually delivers rosehip oil, arginine and keratin to support stronger, healthier-looking hair\u003cbr\u003e- Argan and African manketti oils help to nourish dry lengths and promote the look of vibrant colour\u003cbr\u003e- Easy to use on damp or dry hair as a final step for smoother, softer, more polished-looking styles\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eStart with clean, towel-dried or dry hair. Dispense 1–2 pumps of Joico K-Pak Colour Therapy Luster Lock Glossing Oil into your palms. Distribute evenly through the mid-lengths and ends, avoiding the roots. Comb or brush through and style as usual.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, whenever hair requires added shine, softness or frizz control.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWarm the oil between your hands before smoothing it through the hair, focusing on areas that look dry or dull. Apply sparingly at first, adding more only if required to avoid overloading the hair.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply to damp hair before blow-drying to help enhance smoothness, or to dry hair as a finishing touch for extra gloss. Adjust the amount used according to hair length and thickness. For fine hair, use a smaller amount to keep the finish light.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes. If irritation occurs, discontinue use and follow the guidance on the product packaging. Keep out of reach of children.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45237149270166,"sku":"14270204","price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226189_f5d9ac98-4bbe-4108-b35b-ef9c1e5ae23b.jpg?v=1768482862"},{"product_id":"p-joico-k-pak-intense-hydrator-treatment-250ml-17991068","title":"Joico K-Pak Intense Hydrator Treatment 250ml","description":"Joico K-Pak Intense Hydrator Treatment 250ml is a deeply replenishing hair mask designed for dry, damaged or over-processed hair. The rich, creamy texture works to restore lost moisture and lipids, helping hair feel softer, smoother and more manageable. Powered by Joico’s K-Pak technology with keratin, guajava fruit extract and evening primrose oil, the formula supports the hair’s structure, boosts shine and helps to seal the cuticle for a healthier-looking finish. It’s ideal for hair that’s been coloured, heat-styled or chemically treated and needs extra care and comfort.\u003cbr\u003e\u003cbr\u003eUsed after shampoo, this treatment fits easily into a weekly or regular haircare routine. Apply to damp hair, leave on for five minutes, then rinse thoroughly to reveal hair that feels hydrated and more elastic. With consistent use, the mask may help improve the look of frizz and dryness, leaving strands feeling nourished and touchably soft without heaviness. It’s a reassuring choice for anyone wanting salon-inspired care at home for stressed, thirsty hair.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed to replenish moisture and lipids in dry, damaged hair for a softer, smoother feel\u003cbr\u003e- Enriched with keratin, guajava fruit extract and evening primrose oil to support strength, shine and manageability\u003cbr\u003e- Works in just 5 minutes, making it easy to slot into a regular haircare routine after shampooing\u003cbr\u003e- Ideal for coloured, heat-styled or over-processed hair that needs salon-inspired care at home\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eAfter shampooing, gently towel-dry hair so it’s damp but not dripping. Apply Joico K-Pak Intense Hydrator Treatment evenly through the lengths and ends, focusing on the most dry or damaged areas. Leave on for 5 minutes. Rinse thoroughly with warm water.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed according to the product instructions, or whenever hair feels particularly dry or stressed.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the product through clean, damp hair using your fingers or a wide-tooth comb to ensure even coverage. Avoid applying directly to the scalp if hair is fine or easily weighed down. Rinse until the water runs clear and hair feels smooth.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best cosmetic results, use after a clarifying or reconstructing shampoo from the K-Pak range. Apply enough product to coat the hair lightly rather than saturating it. Allow the treatment its full 5-minute contact time before rinsing. Follow with your usual styling products and heat protection if blow-drying.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes; if this occurs, rinse immediately. Use externally only. Discontinue use if irritation occurs and consult the product packaging for any additional guidance. Keep out of reach of children.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45239040934038,"sku":"17991068","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/128495.jpg?v=1755864105"},{"product_id":"p-joico-k-pak-clarifying-shampoo-300ml-10792319","title":"Joico K-Pak Clarifying Shampoo 300ml","description":"This creamy, conditioning clarifier leaves hair clean, moisturised and radiant while providing a smooth slip for wet combing after deep cleansing.\u003cbr\u003e\u003cbr\u003eIdeal for those who live in areas with hard water, swimmers, styling product users and for anyone who will soon receive chemical services.\u003cbr\u003e\u003cbr\u003eA professional quality clarifier that removes styling product buildup, mineral deposits and chlorine, which can alter hair colour or inhibit chemical services\u003cbr\u003e\u003cbr\u003eTo use: Massage into wet hair to form a lather. Rinse with water and follow with your favourite Joico Conditioner.","brand":"Joico","offers":[{"title":"300ml","offer_id":45239041589398,"sku":"10792319","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/281973.jpg?v=1755864104"},{"product_id":"p-joico-k-pak-color-therapy-color-protecting-conditioner-1000ml-10562685","title":"Joico K-Pak Color Therapy Color-Protecting Conditioner 1000ml","description":"A rich colour-protecting conditioner for damaged or multi-processed hair. Enriched with Argan Oil to reduce styling time by providing a smooth surface that remains light and movable and increases ease of wet\/dry combing, reducing mechanical hair damage.\u003cbr\u003e\u003cbr\u003eRestores and protects hair's natural layers to give vibrant, long-lasting colour and hair with improved responsiveness to styling.\u003cbr\u003e\u003cbr\u003eTo use: Apply to clean damp hair and leave for 1 minutes. Rinse thoroughly with water.\u003cbr\u003e\u003cbr\u003ePlease note: This supersize product does not come with a pump.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45239041786006,"sku":"10562685","price":29.68,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/374453.jpg?v=1755864103"},{"product_id":"p-joico-k-pak-color-therapy-colour-protecting-shampoo-1000ml-12710214","title":"Joico K-Pak Color Therapy Colour-Protecting Shampoo 1000ml","description":"A gentle colour-protecting shampoo for weak or multi-processed hair.\u003cbr\u003e\u003cbr\u003eProvides a dense, cushiony lather that rinses away easily, helping to prevent tangles and protect hair fibres.\u003cbr\u003e\u003cbr\u003eThis rich shampoo will significantly improve your colour retention, add shine and smoothness, and tame your flyaway hair\u003cbr\u003e\u003cbr\u003eTo use: Massage into wet hair to form a lather. Rinse with water and follow with K-Pak Color Therapy Conditioner.\u003cbr\u003e\u003cbr\u003ePlease note: This supersize product does not come with a pump.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45239042277526,"sku":"12710214","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/374463.jpg?v=1755864103"},{"product_id":"p-joico-moisture-recovery-shampoo-1000ml-14596106","title":"Joico Moisture Recovery Shampoo 1000ml","description":"Joico Moisture Recovery Shampoo 1000ml is a richly hydrating shampoo designed to care for thick, coarse or dry hair that needs extra moisture. The creamy formula works to gently cleanse away product build-up, excess oil and impurities while helping to replenish lost hydration, so hair feels softer and more manageable. Hydramine Sea Complex, with sea kelp, seawater nutrients and brown algae, helps to support the hair’s protective barrier and reduce the feeling of dryness, while Smartrelease Technology continually delivers rosehip oil, arginine and keratin to help strengthen the look of each strand.\u003cbr\u003e\u003cbr\u003eIdeal for hair that feels rough, brittle or dehydrated, this shampoo may help to restore a smoother, more supple feel and promote the look of elasticity and shine. It fits easily into a daily haircare routine as a moisture-boosting cleanse before conditioner or treatment balm. Hair is left feeling clean yet comfortingly nourished, ready for styling with a softer, more touchable finish.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed to deeply hydrate thick, coarse or dry hair while still providing a thorough cleanse.\u003cbr\u003e- Hydramine Sea Complex with sea kelp and brown algae helps to support the hair’s moisture barrier and reduce the feeling of dryness.\u003cbr\u003e- Smartrelease Technology gradually delivers rosehip oil, arginine and keratin to support stronger, more resilient-looking strands.\u003cbr\u003e- Fits seamlessly into a hydrating haircare routine, leaving hair feeling softer, smoother and easier to manage.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eWet hair thoroughly with warm water. Apply a small amount of Joico Moisture Recovery Shampoo 1000ml to the scalp and lengths, massaging gently into a rich lather. Rinse thoroughly. Repeat if desired, then follow with a suitable conditioner or treatment from the Moisture Recovery range.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, or according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eFocus the shampoo on the scalp and roots first, working it through to the mid-lengths and ends. Massage with fingertips to help lift away product build-up and impurities, then rinse until the water runs clear.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on thoroughly wet hair for an even lather. Follow with a hydrating conditioner to help maintain softness and manageability. Adjust the amount of product used according to hair length and thickness.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with clean water. Discontinue use if irritation occurs and consult the packaging for any additional guidance. Keep out of reach of children and use externally only.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240158093462,"sku":"14596106","price":26.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/973473_ebe6e15d-0380-4e43-817d-78d0e9988cd2.jpg?v=1768832419"},{"product_id":"p-joico-k-pak-reconstructing-conditioner-1000ml-10793094","title":"Joico K-Pak Reconstructing Conditioner 1000ml","description":"Conditioner to repair damaged hair. Reconstructs, strengthens and detangles dry, damaged hair with K-PAK's Keratin Silicone Complex. Hair feels smooth, silky and shiny with vitality and bounce.\u003cbr\u003e\u003cbr\u003ePlease note: This supersize product does not come with a pump.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240159404182,"sku":"10793094","price":19.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/973498_263145e2-888e-432a-b4f4-7f5765dfaee2.jpg?v=1768492490"},{"product_id":"p-joico-k-pak-professional-hydrator-intense-treatment-1000ml-12710212","title":"Joico K-Pak Professional Hydrator Intense Treatment 1000ml","description":"Joico K-Pak Professional Hydrator Intense Treatment 1000ml is a rich, salon-inspired treatment designed to bring comfort back to very dry, damaged or over-processed hair. The creamy formula is crafted to replenish lost moisture and lipids, helping hair feel softer, smoother and more supple from root to tip. With a pH of 3.5, it works to seal the cuticle for a sleeker, more polished finish and a healthy-looking shine, while Shea Butter and conditioning agents help to support elasticity and reduce the look of frizz and roughness.\u003cbr\u003e\u003cbr\u003eIdeal as a weekly or occasional boost after any Joico shampoo, this intensive hydrator fits easily into an existing haircare routine. It’s especially suited to hair that’s been exposed to colouring, heat styling or environmental stress and now feels coarse, brittle or hard to manage. Hair is left feeling more manageable and easier to detangle, with a smoother surface that catches the light. Use whenever hair needs extra care to help promote the look of strong, nourished, beautifully conditioned lengths.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed to replenish moisture and lipids in very dry, damaged or over-processed hair, helping it feel softer and smoother.\u003cbr\u003e- pH-balanced at 3.5 to help seal the cuticle, promoting a sleeker surface and healthy-looking shine.\u003cbr\u003e- Enriched with Shea Butter and conditioning ingredients that support elasticity and help reduce the look of frizz.\u003cbr\u003e- Fits easily into a routine as a quick 3–5 minute treatment after shampooing, ideal when hair needs an intensive moisture boost.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eApply to freshly washed, towel-dried hair. Distribute the product evenly from mid-lengths to ends, ensuring all strands are lightly coated. Leave on for around 5 minutes. Rinse thoroughly with warm water.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed whenever hair feels particularly dry or sensitised, or according to the product instructions on the packaging.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the treatment through damp hair using your fingers or a wide-tooth comb to ensure even coverage, focusing on the driest areas. Allow the formula to sit undisturbed for the full time before rinsing until the water runs clear.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best results, use after a Joico shampoo as part of your regular haircare routine. Avoid applying directly to the roots if hair is very fine. Gently squeeze out excess water before application so the product isn’t diluted.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and always follow the directions on the packaging.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240163139734,"sku":"12710212","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/973510.jpg?v=1755864096"},{"product_id":"p-joico-k-pak-color-therapy-luster-lock-instant-shine-and-repair-treatment-150ml-11361390","title":"Joico K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment 150ml","description":"Joico K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment is a rich, indulgent treatment designed to care for colour-treated hair that’s starting to look dull or stressed. The creamy texture smooths through the lengths to help nourish from root to tip, supporting softer, more manageable hair with a healthy-looking shine. Ideal for all shades, from blondes to brunettes and highlights to lowlights, it works to promote the look of vibrant, glossy colour while helping to reduce the feel of dryness and roughness.\u003cbr\u003e\u003cbr\u003eFormulated with Joico’s SmartRelease Technology, the treatment combines Rose Hip Oil, Arginine and Keratin to help strengthen the hair fibre and support resilience against daily styling. Argan Oil and African Manketti Oil add a touch of luxurious care, helping to condition and enhance shine. Use this product after shampooing as an occasional treat or regular part of a colour-care routine whenever hair needs extra softness and radiance.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e['- Designed especially for colour-treated hair, helping to promote vibrant, glossy-looking colour between salon visits', '- Rich, creamy texture that smooths through the lengths and helps hair feel softer, silkier and easier to detangle', '- Powered by Joico’s SmartRelease Technology with Keratin, Arginine and Rose Hip Oil to support stronger-feeling strands', '- Infused with Argan and African Manketti Oils to nourish, add shine and complement any existing colour-care routine']\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eAfter shampooing, gently towel-dry hair. Apply a small amount of Joico K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment to the mid-lengths and ends of clean, damp hair, or smooth through dry hair when using as a pre-shampoo treatment. Leave on for 2–5 minutes, then rinse thoroughly and style as usual.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed whenever hair feels dry or lacklustre, or according to the product instructions on the packaging.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the product evenly through the hair, focusing on areas that feel particularly dry or damaged. Comb through with fingers or a wide-tooth comb to ensure even distribution before allowing it to sit, then rinse well with warm water.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best cosmetic results, apply to freshly washed hair and avoid the root area if hair is very fine. Adjust the amount used depending on hair length and thickness. Follow with your preferred styling products and heat protection if blow-drying.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the product packaging.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240168448150,"sku":"11361390","price":16.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1177599.jpg?v=1755864093"},{"product_id":"p-joico-blonde-life-brightening-conditioner-1000ml-12377753","title":"Joico Blonde Life Brightening Conditioner 1000ml","description":"Joico Blonde Life Brightening Conditioner 1000ml is a lightweight yet nourishing conditioner created especially for highlighted, bleached or double-processed blonde hair. The creamy formula is designed to revive dull lengths, helping to hydrate, smooth and detangle without leaving hair feeling heavy. Enriched with Joico’s Smart Release Technology, Arginine and an exotic blend of Monoi and Tamanu oils, it helps to support the feel of stronger, more supple strands while promoting a bright, glossy finish that shows off blonde tones at their best.\u003cbr\u003e\u003cbr\u003eIdeal as the second step after your Blonde Life shampoo, this conditioner fits easily into any blonde haircare routine. It works to soften the feel of sensitised hair, making it easier to comb through and style, while helping to reduce the look of dryness and frizz. Hair is left feeling silky, more manageable and beautifully light, with enhanced shine that flatters both cool and warm blonde shades.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed specifically for highlighted, bleached and double-processed blonde hair that needs gentle care and brightness.\u003cbr\u003e- Lightweight lotion-serum texture helps to hydrate and detangle without leaving hair feeling heavy or coated.\u003cbr\u003e- Smart Release Technology with Arginine, Monoi and Tamanu oils works to support softer, smoother, shinier-looking strands.\u003cbr\u003e- Fits seamlessly into a blonde hair routine as an everyday conditioner that helps maintain a luminous, salon-fresh finish between appointments.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eAfter shampooing, gently squeeze excess water from the hair. Apply a small amount of Joico Blonde Life Brightening Conditioner to freshly washed, damp hair, focusing on mid-lengths and ends. Allow the formula to absorb for around one to two minutes. Rinse thoroughly with warm water and style as usual.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, following the product instructions and your regular hair-washing routine.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the conditioner through the hair using your fingers or a wide-tooth comb to ensure even coverage, avoiding the roots if hair is very fine. Rinse until the water runs clear, then gently blot hair with a towel before drying or styling.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best cosmetic results, use after a complementary Blonde Life shampoo. Apply to clean hair, leave on long enough for the formula to coat the strands, and avoid using too much product to prevent weighing the hair down.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If contact occurs, rinse immediately with clean water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and always follow the directions on the packaging.","brand":"Joico","offers":[{"title":"1000ml","offer_id":45240171495574,"sku":"12377753","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1179359_d14b63bf-708f-440c-a049-91aa2f14daf8.jpg?v=1768822755"},{"product_id":"p-joico-k-pak-color-therapy-luster-lock-multi-perfector-spray-200ml-11719297","title":"Joico K-Pak Color Therapy Luster Lock Multi-Perfector Spray 200ml","description":"A powerful leave-in perfecting spray that does it all! Luster Lock Multi-Perfector fuses the hydrating benefits of exotic oils with a unique, damage-control formula—safeguarding gorgeous hair colour for healthy-looking, strong, shiny hair.\u003cbr\u003e\u003cbr\u003eThe dual-phase formula creates a lotion-like dose of nourishment with every shake of the bottle. Locks in colour vibrancy, makes each strand up to two times stronger, gives full UV and heat styling protection, and reduces split ends.\u003cbr\u003e\u003cbr\u003eLuster Lock Multi-Perfector is ideal for any hair type, colour, texture, or length.\u003cbr\u003e\u003cbr\u003eTo use: Shake well. Apply to clean, damp hair. Comb through, blow dry, and style as usual.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240177098902,"sku":"11719297","price":22.55,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1205293.jpg?v=1755864086"},{"product_id":"p-joico-defy-damage-protective-masque-150ml-12076669","title":"Joico Defy Damage Protective Masque 150ml","description":"This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defence system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.\u003cbr\u003e\u003cbr\u003eHelps to rebuild broken hair bonds, deeply replenishes hair without weighing it down, proactively builds hair’s resistance to damage and leaves the hair soft, shiny and healthy looking.\u003cbr\u003e\u003cbr\u003eCutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.\u003cbr\u003e\u003cbr\u003eTo use: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240177918102,"sku":"12076669","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1208455_4ee05c6c-35f1-4ef3-84cd-1b12a1fe40e2.jpg?v=1768815372"},{"product_id":"p-joico-defy-damage-protective-shield-100ml-12076671","title":"Joico Defy Damage Protective Shield 100ml","description":"Joico Defy Damage Protective Shield is a leave-in protective treatment designed to support hair that’s regularly styled with heat or exposed to the elements. The lightweight formula helps to defend against the cosmetic effects of daily styling, UV exposure and pollution, so hair looks smoother, glossier and more resilient. Used before blow-drying or heat styling, it works to reduce the appearance of dryness and helps to maintain the look of vibrant, salon-fresh color.\u003cbr\u003e\u003cbr\u003eEnriched with Joico’s SmartRelease Technology, along with moringa seed oil, rosehip oil, arginine and keratin, this product helps to strengthen the feel of the hair fibre while adding softness and shine. Ideal for all hair types, especially color-treated or frequently styled hair, it fits easily into any routine as the final step before styling. Applied to clean, damp hair, it leaves strands feeling conditioned, more manageable and ready for a smooth, polished finish.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Helps to shield hair from daily heat styling, UV exposure and pollution, supporting a smoother, healthier-looking finish\u003cbr\u003e- Features SmartRelease Technology with rosehip oil, arginine and keratin to help strengthen the feel of hair and reduce the look of breakage\u003cbr\u003e- Lightweight leave-in formula that’s easy to apply before blow-drying and doesn’t feel heavy on the hair\u003cbr\u003e- A great choice for color-treated or frequently styled hair, helping to maintain the appearance of vibrant, glossy color between salon visits\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eStart with freshly washed, towel-dried hair. Apply a small amount of Joico Defy Damage Protective Shield to clean, damp hair. Distribute evenly from mid-lengths to ends. Comb through to ensure even coverage, then blow-dry and style as usual.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed whenever styling the hair, particularly before heat styling.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the product between your hands, then smooth it through the hair, focusing on the more fragile mid-lengths and ends. Comb or brush through to spread the formula evenly before using a hairdryer or heated tools.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply to damp hair for best distribution. Use before blow-drying or other heat styling to help protect the look of the hair. Adjust the amount used according to hair length and thickness, and avoid applying too close to the roots if hair is easily weighed down.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Discontinue use if irritation occurs and keep out of reach of children. Follow any additional guidance on the product packaging.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240178835606,"sku":"12076671","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1208461.jpg?v=1768817097"},{"product_id":"p-joico-hydrasplash-hydrating-conditioner-1000ml-12513800","title":"Joico Hydrasplash Hydrating Conditioner 1000ml","description":"Joico Hydrasplash Hydrating Conditioner 1000ml is a salon-size, lightweight conditioner created for fine to medium, dry hair that needs moisture without feeling weighed down. The creamy formula is designed to replenish hydration from root to tip, helping hair feel softer, smoother and more manageable after every wash. Ideal if hair is prone to tangles or looks dull and thirsty, it works to support elasticity so strands feel less brittle and easier to style.\u003cbr\u003e\u003cbr\u003eUsed after your regular shampoo, this conditioner fits seamlessly into a daily or frequent-wash routine. Apply to clean, damp hair and allow it to work for a few minutes before rinsing thoroughly. Hair is left feeling hydrated yet airy, with a healthy-looking shine and a touchable, silky finish that suits everyday styling. The generous 1000ml size is well suited to regular use or shared bathrooms, offering professional-quality care at home for those who want consistent, comforting moisture care for their hair.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Lightweight hydrating formula that helps fine to medium, dry hair feel soft without losing natural movement\u003cbr\u003e- Works to make detangling easier, leaving hair smoother and more manageable after washing\u003cbr\u003e- Generous 1000ml size offers salon-style care at home and suits regular or family use\u003cbr\u003e- Fits effortlessly into a hydrating haircare routine when paired with a complementary shampoo\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eAfter shampooing, gently squeeze excess water from the hair. Apply Joico Hydrasplash Hydrating Conditioner 1000ml evenly through clean, damp hair, focusing on mid-lengths and ends. Leave on for around 1–5 minutes to allow the formula to work, then rinse thoroughly with warm water.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, whenever you wash your hair, or according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the conditioner through the hair in sections, using fingers or a wide-tooth comb to distribute evenly and help with detangling. Rinse until the water runs clear and hair feels smooth but not coated.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best results, use after a compatible hydrating shampoo. Adjust the amount of product according to hair length and thickness. Take extra care on drier areas such as the ends. If hair is very fine, avoid applying directly to the roots.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and follow any additional guidance on the packaging.","brand":"Joico","offers":[{"title":"1000ml","offer_id":45240234279062,"sku":"12513800","price":25.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226163_3392b30b-951c-447e-8843-465aa8d7920f.jpg?v=1768828237"},{"product_id":"p-joico-hydrasplash-hydrating-shampoo-1000ml-17991017","title":"Joico Hydrasplash Hydrating Shampoo 1000ml","description":"Joico Hydrasplash Hydrating Shampoo 1000ml is a lightweight cleansing shampoo designed to quench fine to medium, dry hair without weighing it down. The creamy lather works to lift away daily build-up, excess oil and impurities while helping hair feel soft, smooth and comfortably hydrated. Infused with Coconut Water, rich in vitamins and electrolytes, the formula helps to support moisture balance and maintain natural movement and bounce. Sea Kelp brings additional minerals to promote a healthy-looking shine, while Joico’s Smart Release Technology delivers Keratin, Arginine and Rosehip Oil to help strengthen the hair and protect it from the effects of styling and the environment.\u003cbr\u003e\u003cbr\u003eIdeal for hair that feels thirsty yet easily becomes limp, this shampoo fits seamlessly into a hydrating haircare routine, especially when paired with the matching Hydrasplash conditioner. Hair is left feeling refreshed, more manageable and touchably soft, with a clean, comfortable scalp. Apply to wet hair, massage into a lather and rinse thoroughly, then follow with conditioner for added moisture and smoothness.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed for fine to medium, dry hair, helping to hydrate without sacrificing natural volume.\u003cbr\u003e- Coconut Water and Sea Kelp work to support moisture balance and promote a healthy-looking shine.\u003cbr\u003e- Smart Release Technology continuously delivers Keratin, Arginine and Rosehip Oil to help strengthen and protect hair.\u003cbr\u003e- The lightweight, creamy lather leaves hair feeling clean, soft and more manageable, making it easy to slot into a daily routine.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eApply to wet hair. Massage the shampoo gently into the scalp and lengths until a creamy lather forms. Leave on the hair for 1–2 minutes. Rinse thoroughly and follow with a hydrating conditioner if desired.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, or according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eFocus the shampoo on the scalp and roots first, then work the lather through the mid-lengths and ends. Rinse well with warm water until the hair feels clean and free from residue.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on thoroughly wet hair for an even lather. For very dry hair, follow with a complementary conditioner or masque from the same range. Adjust the amount of product depending on hair length and thickness.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with clean water. Discontinue use if irritation occurs and keep out of reach of children. Use externally only and follow any additional guidance on the packaging.","brand":"Joico","offers":[{"title":"1000ml","offer_id":45240234508438,"sku":"17991017","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226167_c2ee2459-b196-4d21-ad68-438f19c365a8.jpg?v=1768828039"},{"product_id":"p-joico-moisture-recovery-conditioner-for-dry-hair-1000ml-12513794","title":"Joico Moisture Recovery Conditioner for Dry Hair 1000ml","description":"Joico Moisture Recovery Conditioner for Dry Hair 1000ml is a rich, hydrating conditioner created to care for hair that feels rough, brittle or depleted of moisture. The creamy texture is designed to coat each strand, helping to smooth the cuticle and improve manageability while you detangle. Hair is left feeling softer and more supple, with a healthy-looking shine that suits everyday styling as well as more polished looks. Ideal for dry or very dry hair types, it supports a more comfortable, nourished feel from roots to ends.\u003cbr\u003e\u003cbr\u003eUsed after shampoo, this conditioner fits easily into a regular haircare routine. Work it through clean, damp hair, focusing on mid-lengths and ends where dryness is most noticeable, then rinse thoroughly. With consistent use, the formula helps to support the look of stronger, less fragile hair that’s easier to brush and style. It’s a simple step that may help restore a sense of softness and movement to hair that has been left feeling thirsty by heat styling, coloring or environmental stress.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Rich, creamy texture that helps to leave very dry hair feeling softer, smoother and easier to detangle\u003cbr\u003e- Formulated for thick, coarse or dry hair, making it a comforting choice when strands feel rough or brittle\u003cbr\u003e- Hydrating formula that supports the look of reduced breakage and promotes a healthy-looking shine\u003cbr\u003e- Fits seamlessly into a regular wash routine, pairing well with Moisture Recovery Shampoo for a simple, moisture-focused haircare ritual\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eAfter shampooing, gently squeeze excess water from the hair. Apply Joico Moisture Recovery Conditioner for Dry Hair 1000ml to clean, damp hair, concentrating on the mid-lengths and ends. Distribute evenly with fingers or a wide-tooth comb and leave on for around 1 minute. Rinse thoroughly.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, ideally every time you wash your hair, or according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the conditioner through sections of hair to ensure even coverage, avoiding the roots if hair is very fine. Massage lightly into the lengths before allowing it to sit, then rinse with lukewarm water until the hair feels clean and smooth.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best cosmetic results, apply after a compatible Moisture Recovery shampoo on freshly cleansed hair. Adjust the amount used according to hair length and thickness. Follow with your usual styling products and heat protection if blow-drying.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and always follow any additional guidance on the packaging.","brand":"Joico","offers":[{"title":"1000ml","offer_id":45240238243990,"sku":"12513794","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226173.jpg?v=1768832763"},{"product_id":"p-joico-moisture-recovery-conditioner-for-dry-hair-250ml-12513791","title":"Joico Moisture Recovery Conditioner for Dry Hair 250ml","description":"Ideal for tired, dehydrated or frizzy hair, the Moisture Recovery Conditioner restores vigour to the hair with a deep infusion of moisture. It helps to reduce breakage by up to 55% for renewed results. It increases the hair's softness, shine and smoothness whilst de-tangling the hair.\u003cbr\u003e\u003cbr\u003eTo use: Apply to damp hair and leave for 1-2 minutes. Rinse thoroughly.","brand":"Joico","offers":[{"title":"250ml","offer_id":45240238538902,"sku":"12513791","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226175_07a712da-3ba6-4b89-829f-3b7181d240b2.jpg?v=1768833394"},{"product_id":"p-joico-k-pak-reconstructing-conditioner-to-repair-damage-250ml-12667181","title":"Joico K-Pak Reconstructing Conditioner to Repair Damage 250ml","description":"Joico K-Pak Reconstructing Conditioner to Repair Damage is a daily conditioner designed for hair that’s been stressed by colouring, heat styling or general wear and tear. The creamy formula works to smooth the cuticle, improve manageability and support a healthy-looking shine, helping hair feel softer and easier to detangle from root to tip. It’s particularly suited to damaged or breakage-prone hair that needs extra care without feeling weighed down.\u003cbr\u003e\u003cbr\u003ePowered by Joico’s SmartRelease Technology, the conditioner features a blend of Rosehip Oil, Keratin and Arginine that helps to replenish the hair’s surface and support strength. Guava fruit extract offers antioxidant care, while evening primrose oil and other conditioning agents help to nourish and enhance elasticity. Used after shampooing, this conditioner fits seamlessly into a repair-focused routine, leaving hair feeling smoother, more supple and ready for styling. Apply to clean, damp hair, leave briefly to work, then rinse thoroughly.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed for damaged, over-processed or breakage-prone hair, helping it feel smoother, softer and easier to manage.\u003cbr\u003e- SmartRelease Technology gradually delivers Rosehip Oil, Keratin and Arginine to support strength and resilience with every use.\u003cbr\u003e- Guava fruit extract and evening primrose oil provide antioxidant care and nourishing fatty acids, promoting healthy-looking shine.\u003cbr\u003e- Creamy, easy-to-rinse texture fits effortlessly into a regular haircare routine after shampooing.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eAfter shampooing, gently squeeze excess water from the hair. Apply Joico K-Pak Reconstructing Conditioner to clean, damp hair, focusing on mid-lengths and ends. Distribute evenly through the hair and leave on for 1–2 minutes. Rinse thoroughly.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, following the product instructions or whenever hair requires conditioning after shampooing.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork a small amount between the palms, then smooth through damp hair from mid-lengths to ends, combing through with fingers or a wide-tooth comb for even coverage. Allow the formula to sit for a short time before rinsing well with warm water.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best results, use after a complementary repairing shampoo from the same range. Adjust the amount used according to hair length and thickness, and ensure the product is fully rinsed to avoid residue. Patch test before first use if you have a sensitive scalp.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If contact occurs, rinse immediately with clean water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and follow any additional guidance on the packaging.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240239816854,"sku":"12667181","price":10.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226193_2e98c610-344c-4371-a584-249bba5ff58e.jpg?v=1768812220"},{"product_id":"p-joico-k-pak-reconstructing-shampoo-to-repair-damage-1000ml-17991018","title":"Joico K-Pak Reconstructing Shampoo to Repair Damage 1000ml","description":"Joico K-Pak Reconstructing Shampoo to Repair Damage 1000ml is a restorative cleansing step for hair that’s feeling dry, brittle or over-processed from colouring and heat styling. The creamy formula is designed to gently wash away everyday impurities while supporting the look of stronger, more resilient strands. With Joico’s Keratin Silicone Complex and reconstructive ingredients such as keratin, guajava fruit extract and evening primrose oil, it helps to replenish lost proteins, nourish the hair fibre and promote a smoother, shinier finish.\u003cbr\u003e\u003cbr\u003eIdeal for damaged or compromised hair, this shampoo fits easily into a regular haircare routine as the first step before conditioner or treatment. Hair is left feeling clean yet cared for, with improved manageability and a softer touch. Apply to wet hair, work into a lather and rinse thoroughly, repeating if desired. For enhanced cosmetic benefits, follow with Joico K-Pak Reconstructing Conditioner or your chosen K-Pak treatment to further support softness, shine and the appearance of healthy-looking hair.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed to gently cleanse damaged hair while supporting elasticity, strength and shine\u003cbr\u003e- Powered by Joico’s reconstructive Keratin Silicone Complex to help replenish lost proteins\u003cbr\u003e- Enriched with keratin, guajava fruit extract and evening primrose oil to nourish and promote a smoother, glossier finish\u003cbr\u003e- Fits seamlessly into a repair-focused routine, working in harmony with K-Pak Reconstructing Conditioner and treatments for hair that looks healthier and feels more manageable\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eApply Joico K-Pak Reconstructing Shampoo to thoroughly wet hair. Massage into the scalp and lengths to create a rich lather. Rinse well. Repeat if desired, then follow with Joico K-Pak Reconstructing Conditioner or your chosen K-Pak treatment.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse according to the product instructions or as needed within your regular hair-washing routine.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eDistribute the shampoo evenly from roots to ends, using your fingertips to gently work it through the hair and scalp. Ensure all product is rinsed away before applying conditioner or treatment.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on already saturated hair for an even lather. Pair with complementary K-Pak products to support softness and shine. Adjust the amount of shampoo based on hair length and thickness, and rinse with lukewarm water.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with clean water. Discontinue use if irritation occurs and keep out of reach of children. Use externally only and follow any additional guidance on the packaging.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240240308374,"sku":"17991018","price":24.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226197_e20d0fe4-a948-4384-a6a2-a380a7839eb4.jpg?v=1768492524"},{"product_id":"p-joico-dream-blowout-thermal-protection-creme-200ml-12513796","title":"Joico Dream Blowout Thermal Protection Creme 200ml","description":"Joico Dream Blowout Thermal Protection Creme is a heat-protective styling cream designed to make blow-drying quicker, smoother and more comfortable for the hair. Suitable for all hair types, it helps to shield strands from high temperatures up to 232°C while working to reduce the look of frizz and static. The lightweight texture is created to leave hair feeling soft rather than coated, with a smooth, glossy finish that supports a polished, salon-style blow-dry at home.\u003cbr\u003e\u003cbr\u003eThe formula is enriched with moisturising Manketti Nut Oil, Safflower Seed Oil and Arginine, a naturally occurring amino acid. Together they help to nourish the hair, support strength and promote a healthy-looking shine, while also helping to protect against the effects of humidity. Ideal as the styling step after shampoo and conditioner, this cream fits easily into a regular haircare routine whenever you blow-dry, helping hair to feel more manageable and easier to brush through after styling.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Helps protect hair from heat styling up to 232°C while supporting smoother, shinier blow-dries.\u003cbr\u003e- Lightweight cream texture works to reduce the look of frizz, static and humidity-induced puffiness.\u003cbr\u003e- Enriched with Manketti Nut Oil, Safflower Seed Oil and Arginine to nourish, condition and support hair strength.\u003cbr\u003e- Fits easily into any styling routine, helping to speed up drying time and leave hair feeling soft and manageable.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eStart with clean, towel-dried hair. Apply a small amount of Joico Dream Blowout Thermal Protection Creme evenly through damp lengths and ends. Comb or brush through to distribute, then blow-dry and style as desired. If needed, smooth a tiny amount over dry hair to help calm flyaways and seal the look.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse whenever you blow-dry or heat style your hair, or as needed according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the cream between your hands before applying, then smooth it through mid-lengths and ends, avoiding the roots if you prefer lighter volume. Use a brush while blow-drying to achieve a smooth, polished finish.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply to freshly washed, well-rinsed hair for best results. Start with a small amount and add more only if required. Allow the product to remain in the hair; do not rinse out. Follow with any additional styling products once hair is dry if desired.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes. If irritation occurs, discontinue use and consult the product packaging for further guidance. Keep out of reach of children.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240240537750,"sku":"12513796","price":9.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226203_ec4facc0-d926-4f25-9067-56f5bf531ce9.jpg?v=1768838519"},{"product_id":"p-joico-joifull-volumizing-shampoo-1000ml-12377756","title":"Joico Joifull Volumizing Shampoo 1000ml","description":"Joico Joifull Volumizing Shampoo 1000ml is a lightweight gel-textured shampoo designed to give fine or flat hair a fuller, more lifted look. The rich lather works to whisk away excess oil, product build-up and daily impurities that can weigh hair down, while still feeling gentle enough for regular use. Infused with rice proteins and bamboo extract, the formula helps to support the feel of stronger, more resilient strands and promotes the appearance of airy volume from root to tip.\u003cbr\u003e\u003cbr\u003eIdeal for those who want body without heaviness, this shampoo fits easily into a daily haircare routine as the cleansing step before conditioner or styling. Hair is left feeling clean, refreshed and soft with a healthy-looking sheen, helping styles appear bouncier and more long-lasting. Used consistently, Joifull Volumizing Shampoo may help hair look thicker and more abundant, making it a reassuring choice for anyone seeking a boost in fullness while maintaining a natural, touchable finish.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Lightweight gel texture creates a rich lather that helps to cleanse without weighing fine hair down\u003cbr\u003e- Rice proteins and bamboo extract work to support fuller-looking, more resilient strands\u003cbr\u003e- Designed to leave hair feeling clean, soft and refreshed with a healthy-looking shine\u003cbr\u003e- Fits easily into a volumising routine as the everyday cleansing step before conditioner and styling\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eApply to wet hair. Work the shampoo into a rich lather from roots through lengths, then rinse thoroughly. Repeat if desired.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, or according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eDispense a small amount into the palms and emulsify before applying. Massage gently into the scalp with fingertips, then smooth the lather through the mid-lengths and ends to cleanse evenly. Rinse well with warm water and follow with conditioner if desired.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on thoroughly wet hair for an even lather. Rinse until the water runs clear to avoid residue. For those seeking extra volume, focus on cleansing the root area and pair with a lightweight conditioner and volumising styling products.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with clean water. For external use only. Discontinue use if irritation occurs and follow any additional guidance on the product packaging. Keep out of reach of children.","brand":"Joico","offers":[{"title":"1000ml","offer_id":45240241979542,"sku":"12377756","price":20.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226365_168b315d-78e8-42a0-b493-60e0107bfb48.jpg?v=1768827502"},{"product_id":"p-joico-blonde-life-violet-shampoo-1000ml-12377754","title":"Joico Blonde Life Violet Shampoo 1000ml","description":"Joico Blonde Life Violet Shampoo 1000ml is a brass-neutralising shampoo designed to keep blonde hair looking cool, bright and refreshed between salon visits. The rich, violet-tinted lather gently lifts away daily impurities, excess oil and product build-up while depositing tone-correcting pigments that help to counteract unwanted yellow or brassy tones. Hair is left feeling clean yet comfortable, with a smoother, glossier finish that enhances the look of icy and cool blonde shades.\u003cbr\u003e\u003cbr\u003eInfused with nourishing Monoi and Tamanu oils, the formula helps to care for fragile, lightened hair, supporting softness, shine and manageability. Arginine, a naturally occurring amino acid, works to support the hair’s strength, making this shampoo a thoughtful choice for highlighted, bleached or double-processed blondes. Use it in place of your regular shampoo whenever your colour starts to look warm, then follow with a suitable conditioner from the Blonde Life range to complete your routine and help maintain a fresh, salon-bright blonde at home.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Works to neutralise unwanted yellow and brassy tones, helping blonde hair look cooler and cleaner between salon visits.\u003cbr\u003e- Enriched with Monoi and Tamanu oils to support softness, shine and a smoother feel on lightened, fragile hair.\u003cbr\u003e- Contains Arginine and smart-release technology that help to care for colour-treated strands while you cleanse.\u003cbr\u003e- Easy to slot into an existing routine as a targeted toning shampoo used a few times a week for a brighter-looking blonde finish.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eApply Joico Blonde Life Violet Shampoo 1000ml to thoroughly wet hair. Massage into the scalp and lengths to create a rich lather, ensuring all blonde areas are evenly covered. Leave on the hair for 1–3 minutes to allow the violet pigments to work, then rinse thoroughly. Follow with Blonde Life Violet Conditioner or your preferred conditioner.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse 2–3 times per week to help maintain cool tones, or as needed according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eDistribute the shampoo evenly from roots to ends, focusing on areas that tend to look brassy. Work gently with the fingertips rather than nails, then rinse until the water runs clear before applying conditioner.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on pre-rinsed, detangled hair for even coverage. Alternate with a non-toning shampoo if hair is very light or porous. Rinse the product from hands and around the hairline to avoid staining, and always follow with a nourishing conditioner.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use externally only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the packaging.","brand":"Joico","offers":[{"title":"1000ml","offer_id":45240247222422,"sku":"12377754","price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226377.jpg?v=1755864066"},{"product_id":"p-joico-defy-damage-sleepover-overnight-nourishing-treatment-100ml-12898433","title":"Joico Defy Damage Sleepover Overnight Nourishing Treatment 100ml","description":"Sleepover is an overnight treatment that helps to strengthen the bonds in the hair, improve shine, and increase hair softness. It revitalises the hair, leaving it bright and beautiful come morning. Moringa Seed Oil improves hair shine and softness whilst Arginine increases its strength. This treatment also features Smart Release Technology that ensures continuous treatment throughout the night, nourishing the hair with a blend of Rosehip Oil and Keratin.\u003cbr\u003e\u003cbr\u003eTo use: Apply 2-3 times per week to the hair before sleep.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45240259346582,"sku":"12898433","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1256718.jpg?v=1755864053"},{"product_id":"p-joico-style-finish-joigel-firm-styling-gel-250ml-14579129","title":"Joico Style \u0026 Finish JoiGel Firm Styling Gel 250ml","description":"Joico Style \u0026amp; Finish JoiGel Firm Styling Gel is a firm-hold styling gel designed to give hair long-lasting control, shape, and shine. Ideal for those who like a polished, defined finish, this gel helps to support structured styles while keeping hair looking smooth and glossy. The formula is created to be shampoo-soluble, so it rinses out easily without leaving heavy build-up, making it a practical choice for everyday styling.\u003cbr\u003e\u003cbr\u003eThis product fits seamlessly into a regular haircare routine as the final step after cleansing and conditioning. It works particularly well for anyone wanting reliable hold that still feels manageable, whether for sleek looks, defined waves, or controlled volume. Used on dry hair, it helps to lock in the desired style and maintain a groomed appearance throughout the day, while its firm finish supports a confident, salon-polished look at home.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Offers firm, reliable hold that helps styles stay in place while still looking polished\u003cbr\u003e- Shampoo-soluble formula helps to prevent build-up, so hair feels fresh after washing\u003cbr\u003e- Works well as a finishing step for sleek, defined, or volumised looks on a range of hair types\u003cbr\u003e- Easy-to-use gel texture makes everyday styling straightforward and controlled\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eStart with clean, dry hair. Apply a small amount of Joico Style \u0026amp; Finish JoiGel Firm Styling Gel to your hands and work it evenly through the hair. Shape and define your style as desired, focusing on areas where you want extra hold and control.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, according to your styling routine.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eDistribute the gel evenly from roots to ends or concentrate on specific sections for targeted control. Use fingers or a comb to smooth, sculpt, or define the hair until you achieve the desired look.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply to dry hair for the most controlled finish. Start with a small amount and build up gradually to avoid overloading the hair. Allow the product to dry naturally or style as usual.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes. If irritation occurs, discontinue use and consult the product packaging for further guidance. Keep out of reach of children.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45449591816342,"sku":"14579129","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/282115.jpg?v=1755863858"},{"product_id":"p-joico-blonde-life-brightening-shampoo-300ml-12377747","title":"Joico Blonde Life Brightening Shampoo 300ml","description":"Ideal for bleached, double processed, or high lifted blonde hair. The Blonde Life Brightening Shampoo neutralises the trace minerals that lead to dullness and yellowing while cleansing hair, removing dirt and oil, and leaving it tangle free. Free from sulphates.\u003cbr\u003e\u003cbr\u003eTo use: Massage into wet hair to create a lather before rinsing out.","brand":"Joico","offers":[{"title":"300ml","offer_id":45853936091286,"sku":"12377747","price":9.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1179356_1556e35a-737f-42a6-b9c3-3c3620c06ad4.jpg?v=1768823700"},{"product_id":"p-joico-k-pak-deep-penetrating-reconstructor-treatment-1000ml-12710213","title":"Joico K-Pak Deep-Penetrating Reconstructor Treatment 1000ml","description":"A powerful five-minute reconstructor that rebuilds and strengthens stressed, physically and\/or chemically treated hair.\u003cbr\u003e\u003cbr\u003eLost or depleted amino acids are replenished with a high concentration of Quadramine Complex for maximum reconstruction and protection from the cuticle to the cortex.\u003cbr\u003e\u003cbr\u003eWeak and damaged hair is restored to its original strength and condition, helping to prevent colour loss and making your hair more responsive to styling.\u003cbr\u003e\u003cbr\u003eTo use: Apply to damp hair and comb through to ends. Rinse thoroughly after 5 minutes. Can be used as part of your normal hair care routine, 1-3 times per month.","brand":"Joico","offers":[{"title":"1000ml","offer_id":45853937500310,"sku":"12710213","price":28.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/973503_18489ad9-d736-40be-969d-400ec9b66490.jpg?v=1772123161"},{"product_id":"p-joico-style-finish-humidity-blocker-protective-finishing-spray-180ml-14629416","title":"Joico Style \u0026 Finish Humidity Blocker Protective Finishing Spray 180ml","description":"Don't let rainy, humid weather undo your fresh blowout or pristine flat-iron style. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work. It's the perfect way to keep your hair looking smooth, polished, and beautifully protected, no matter the forecast, ensuring you feel confident in your style all day.\u003cbr\u003e\u003cbr\u003eTo use: Hold the can 8-10 inches from your finished style and mist evenly to lock out humidity and add shine.","brand":"Joico","offers":[{"title":"Default Title","offer_id":45855417761942,"sku":"14629416","price":11.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1263584.jpg?v=1763637313"},{"product_id":"p-joico-k-pak-color-therapy-luster-lock-instant-shine-and-repair-treatment-500ml-11361391","title":"Joico K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment 500ml","description":"Joico K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment is a rich, rinse-out treatment designed to care for colour-treated hair that’s starting to feel dry, dull or fragile. The creamy texture coats each strand, helping to smooth the hair’s surface and promote a glossy, healthy-looking finish. Nourishing Manketti and Argan Oils are included to support softness and shine, while Joico’s QuadraBond Peptide Complex works to help protect the look of colour vibrancy and guard against the effects of heat styling. Hair is left feeling more manageable, with a sleeker, more polished appearance.\u003cbr\u003e\u003cbr\u003eIdeal for all hair types that have been coloured, this treatment fits easily into an existing haircare routine as an occasional intensive step after shampooing. It can also be used as a pre-shampoo treatment when hair needs extra care, offering an added boost of conditioning and protection. The formula is designed to support hair that’s been exposed to regular colouring and styling, helping it feel smoother, more supple and easier to style day to day.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed to boost shine and softness in colour-treated hair, helping lengths look smoother and more polished.\u003cbr\u003e- Enriched with Manketti and Argan Oils to nourish the hair and support a glossy, healthy-looking finish.\u003cbr\u003e- QuadraBond Peptide Complex helps to protect the look of colour vibrancy and care for hair exposed to regular heat styling.\u003cbr\u003e- Versatile formula that can be used either as a quick post-shampoo treatment or as an intensive pre-shampoo step when hair needs extra care.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eApply to dry hair as a pre-shampoo treatment when extra care is needed, or use after shampooing on clean, damp hair. Smooth a generous amount of the product through the lengths and ends, focusing on areas that feel particularly dry or sensitised. Leave on the hair for a few minutes, then rinse thoroughly with warm water. Dry and style as usual.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, depending on how dry or sensitised the hair feels, or according to the product instructions on the packaging.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the treatment evenly through mid-lengths and ends, using fingers or a wide-tooth comb to distribute the product without tugging. Avoid applying directly to the scalp if hair is fine or easily weighed down. Rinse until the water runs clear before styling.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best cosmetic results, apply to freshly washed hair when using after shampoo, and allow a few minutes for the formula to work before rinsing. Adjust the amount used to suit hair length and thickness. Follow with heat protection before styling if using hot tools.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes; if this occurs, rinse immediately with plenty of water. Use externally only and keep out of reach of children. Discontinue use if irritation occurs and follow any additional guidance on the product packaging.","brand":"Joico","offers":[{"title":"Default Title","offer_id":46192465051798,"sku":"11361391","price":24.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1179361_b849b76c-a406-4a25-9bae-14d7e340a53e.jpg?v=1773058573"},{"product_id":"p-joico-youth-lock-shampoo-1000ml-15978274","title":"Joico Youth Lock Shampoo 1000ml","description":"The Joico Youth Lock Shampoo is a collagen-infused cleanser designed to revitalise mature, tired strands and restore a youthful appearance to your hair. This gentle formula works to lift away impurities while helping to reduce hair fall caused by breakage from brushing and styling. Enriched with collagen and nourishing burrito oil, the rich lather delivers essential nutrients that support the hair's natural elasticity and body. It is suitable for all hair types experiencing signs of ageing, such as dullness, brittleness, or thinning, helping to bring back a healthy-looking bounce.\u003cbr\u003e\u003cbr\u003eFitting effortlessly into your regular grooming routine, this daily shampoo provides a luxurious and protective washing experience. Apply a generous amount to wet hair, massage the formula thoroughly into the scalp and through the lengths to build a creamy lather, and then rinse well with warm water. The sophisticated scent elevates your daily shower, while the sulfate-free formula ensures complete colour protection, leaving your hair feeling incredibly soft, manageable, and full of natural shine.","brand":"Joico","offers":[{"title":"Default Title","offer_id":46421062877334,"sku":"15978274","price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1308552.jpg?v=1781257700"},{"product_id":"p-joico-youth-lock-blowout-creme-177ml-17772819","title":"Joico Youth Lock Blowout Creme 177ml","description":"Joico Youth Lock Blowout Creme 177ml is a collagen-enriched styling cream designed to support smoother, more youthful-looking hair during blow-drying. The soft, conditioning texture helps to add visible shine, body and moisture, while working to minimise the look of frizz and static. Ideal for hair that feels dry, tired or lacklustre, the formula helps to promote the appearance of stronger lengths and reduces the look of split ends and breakage. Hair is left with a polished, bouncy finish that feels touchably soft and more manageable day to day.\u003cbr\u003e\u003cbr\u003eThis product fits easily into a regular haircare routine as the styling step after washing and conditioning. SmartRelease™ Technology continuously delivers hydrating actives as you style, helping to protect against the effects of humidity and everyday brushing. The cream is particularly suited to mature or brittle hair that needs extra care when heat styling, but can be used on most hair types seeking smoother, glossier results. Apply to clean, damp hair before blow-drying to enjoy a controlled, salon-style finish at home.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Helps to protect hair from breakage and fall during brushing and blow-dry styling, supporting stronger-looking lengths.\u003cbr\u003e- Collagen-rich formula works to add youthful body, bounce and shine to dry, tired or lacklustre hair.\u003cbr\u003e- SmartRelease™ Technology continuously delivers hydrating actives, helping to control frizz, static and the look of flyaways.\u003cbr\u003e- Fits seamlessly into a regular haircare routine as a simple styling step before blow-drying, ideal for mature or brittle hair seeking smoother, glossier results.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eStart with freshly washed, towel-dried hair. Apply Joico Youth Lock Blowout Creme evenly through clean, damp lengths and ends, avoiding the root area. Comb or brush through to distribute the product, then blow-dry and style as desired.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed whenever you blow-dry your hair or according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork a small amount of the cream between your hands, then smooth it through mid-lengths and ends, focusing on areas prone to dryness or frizz. Use a brush while blow-drying to shape and smooth the hair for a polished finish.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply to clean hair for best results and avoid overloading the roots to maintain natural lift. Adjust the amount used based on hair length and thickness. Allow the product to be fully distributed before using heat and follow with your usual finishing products if desired.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. Use externally only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional guidance on the product packaging.","brand":"Joico","offers":[{"title":"Default Title","offer_id":46428067365014,"sku":"17772819","price":17.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321416.jpg?v=1781863946"},{"product_id":"p-joico-youth-lock-conditioner-1000ml-17772817","title":"Joico Youth Lock Conditioner 1000ml","description":"Joico Youth Lock Conditioner 1000ml is a rich, caring conditioner designed to help bring softness, shine and vitality back to mature, dry or brittle hair. The creamy texture works to replenish lost moisture while supporting the look of smoother, more manageable strands. Hair is left feeling nourished and comfortable, with a healthy-looking bounce and body that fits easily into an everyday haircare routine.\u003cbr\u003e\u003cbr\u003eIdeal as the second step after shampooing, this product is well suited to those who want their hair to feel more supple and pampered without being weighed down. The generous 1000ml size makes it a practical choice for regular use, whether at home or in a professional setting. Used consistently, the conditioner helps to support the appearance of stronger, glossier hair, making styling feel easier and leaving hair with a soft, touchable finish.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed to care for mature, dry or brittle hair, helping it feel softer and more manageable\u003cbr\u003e- Creamy conditioning texture that supports moisture and leaves hair with a healthy-looking shine\u003cbr\u003e- Ideal as an everyday post-shampoo step, fitting seamlessly into a regular haircare routine\u003cbr\u003e- Generous 1000ml size offers long-lasting use, making it a practical choice for frequent conditioning\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eAfter shampooing, gently squeeze excess water from the hair. Apply Joico Youth Lock Conditioner 1000ml evenly through clean, damp hair, focusing on mid-lengths and ends. Leave on for 1–2 minutes to allow the formula to work, then rinse thoroughly with warm water.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed or according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eDistribute the conditioner using your fingers or a wide-tooth comb to ensure even coverage. Rinse until the hair feels clean and lightly conditioned, then style as desired.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best cosmetic results, apply to freshly washed hair and avoid the root area if hair is very fine. Allow the product a short time to sit before rinsing, and follow with your preferred styling products. Store the bottle in a cool, dry place with the cap closed.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and always follow the directions on the packaging.","brand":"Joico","offers":[{"title":"Default Title","offer_id":46428067889302,"sku":"17772817","price":60.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321414.jpg?v=1781863961"},{"product_id":"p-joico-youth-lock-treatment-masque-150ml-17772818","title":"Joico Youth Lock Treatment Masque 150ml","description":"Joico Youth Lock Treatment Masque 150ml is a rich, nourishing hair mask designed to bring life back to hair that looks limp, dull or tired. The creamy texture works to add bounce and shine while helping to minimise the risk of breakage, making it a comforting choice for hair that’s starting to feel more fragile with age or regular styling. Powered by Joico’s SMART RELEASE Technology, the formula helps to strengthen the feel of hair and soften the look of surface damage for a smoother, more polished finish.\u003cbr\u003e\u003cbr\u003eInfused with hydrating buriti oil and collagen, the masque helps to replenish moisture and promote the appearance of thicker, fuller-looking strands. Hair is left feeling silky, more manageable and easier to style, with a healthy-looking sheen. Use this mask after shampooing in place of, or alongside, your usual conditioner whenever hair needs extra care, as part of a regular routine focused on softness, strength and shine.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Creamy, indulgent mask that helps to restore bounce and shine to hair that looks limp or tired\u003cbr\u003e- Powered by SMART RELEASE Technology to support stronger-feeling hair and soften the look of surface damage\u003cbr\u003e- Enriched with buriti oil for a comforting boost of hydration and a smoother, silkier feel\u003cbr\u003e- Collagen-infused formula that helps to promote the appearance of thicker, fuller-looking strands as part of a regular care routine\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eApply to clean, damp hair after shampooing. Distribute the masque evenly through the lengths and ends, focusing on areas that feel particularly dry or fragile. Leave on for 2–5 minutes, then rinse thoroughly with warm water.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, or according to the product instructions, whenever hair requires extra nourishment and care.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork a small amount between the palms before smoothing through the hair, using fingers or a wide-tooth comb to ensure even coverage. Avoid applying directly to the roots if hair is fine and you prefer more lift at the scalp. Rinse until the water runs clear and style as usual.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eFor best results, apply to freshly washed hair and allow the masque a few minutes to work before rinsing. Adjust the amount used based on hair length and thickness. Pair with a complementary shampoo and other YouthLock products as part of a consistent routine.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the product packaging.","brand":"Joico","offers":[{"title":"Default Title","offer_id":46428071198870,"sku":"17772818","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321415.jpg?v=1781864042"},{"product_id":"joico-blonde-life-violet-shampoo","title":"Joico Blonde Life Violet Shampoo","description":null,"brand":"Joico","offers":[{"title":"1000ml","offer_id":45240247222422,"sku":"12377754","price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1226373.jpg?v=1755864067"},{"product_id":"joico-joifull-volumizing-conditioner","title":"Joico Joifull Volumizing 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