{"title":"Minimalist","description":"\u003cp\u003e\u003cspan\u003eMinimalist is the science-backed skincare brand making waves with its ingredient-first, no-fuss formulas. Designed to deliver real results without unnecessary fillers or fragrance, Minimalist products are powered by clinically proven actives, perfect for anyone seeking targeted solutions for acne, pigmentation, dullness, dehydration, or uneven skin tone. At allbeauty, you’ll find a curated range of Minimalist bestsellers, including the cult-favourite 2% Salicylic Acid Serum, Vitamin C 10%, Hyaluronic Acid + PGA, and 5% Niacinamide Serum. Each product is dermatologically tested, transparent in formulation, and cruelty-free, offering high-performance skincare at accessible prices. Whether you're building a beginner routine or upgrading your current regime, Minimalist offers clean, effective skincare with zero fluff, just results. Shop the Minimalist range today and elevate your skincare with science-led simplicity.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"p-minimalist-maleic-bond-repair-complex-3-5-hair-shampoo-250ml-17042168","title":"Minimalist  Maleic Bond Repair Complex 3.5% Hair Shampoo 250ml","description":"An everyday Shampoo with Maleic Acid, Transglutaminase \u0026amp; Amino Acids that improves hair strength and makes them healthy \u0026amp; less prone to breakage. A powerful combination of Ceramide, Vitamin E \u0026amp; Vitamin B5 hydrate and nourish hair from within.","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":45449701982358,"sku":"17042168","price":6.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1313214.jpg?v=1755863650"}],"url":"https:\/\/allbeauty.com\/collections\/minimalist.oembed","provider":"allbeauty","version":"1.0","type":"link"}