{"title":"New In Haircare","description":"","products":[{"product_id":"p-moroccanoil-discovery-kit-hydration-17799356","title":"Moroccanoil  Discovery Kit - Hydration","description":"Maintain the natural moisture balance in normal to dry hair with the Hydration Discovery Kit featuring nourishing Hydrating Shampoo \u0026amp; Conditioner 70ml and the Moroccanoil Treatment Mist to enhance manageability and shine. Presented in a deluxe cosmetics bag, they all feature a FREE Moroccanoil Hand Cream 40ml. These are the perfect induction to the Moroccanoil experience or an opportunity to try new products.  Discovery Kits are ideal for the gym bag or a weekend away and are great gifts, all year round.\u003cbr\u003e\u003cbr\u003eSet includes:\u003cbr\u003e- Moroccanoil Hydrating Shampoo 70ml \u003cbr\u003e- Moroccanoil Hydrating Conditioner 70ml \u003cbr\u003e- Moroccanoil Moroccanoil Treatment Mist 25ml \u003cbr\u003e- Moroccanoil Hand Cream Fragrance Originale 40ml","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":46371382919318,"sku":"17799356","price":33.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321812.jpg?v=1777972514"},{"product_id":"p-moroccanoil-discovery-kit-moisture-repair-17799357","title":"Moroccanoil  Discovery Kit - Moisture Repair","description":"Rebuild, revive, and restore damaged hair with the Repair Discovery Kit featuring fortifying Moisture Repair Shampoo \u0026amp; Conditioner and the Iconic Moroccanoil Treatment for long-lasting smoothness and increased manageability. Presented in a deluxe cosmetics bag, they all feature a FREE Moroccanoil Hand Cream 40ml. These are the perfect induction to the Moroccanoil experience or an opportunity to try new products.  Discovery Kits are ideal for the gym bag or a weekend away and are great gifts, all year round.\u003cbr\u003e\u003cbr\u003eSet includes:\u003cbr\u003e- Moroccanoil Moisture Repair Shampoo 70ml \u003cbr\u003e- Moroccanoil Moisture Repair Conditioner 70ml \u003cbr\u003e- Moroccanoil Treatment 25ml \u003cbr\u003e- Moroccanoil Hand Cream Fragrance Originale 40ml","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":46371383017622,"sku":"17799357","price":33.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321813.jpg?v=1777972525"},{"product_id":"p-kerastase-blond-absolu-blonde-guard-spray-190ml-17812449","title":"Kérastase Blond Absolu Blonde Guard Spray 190ml","description":"Kérastase Blond Absolu Blonde Guard Spray, launching on May 1st, 2026, is a leave-in treatment meticulously formulated for blonde hair. This protective mist creates a defense against environmental aggressors and heat styling, crucial for maintaining the integrity and vibrancy of chemically lightened or naturally blonde hair. Its advanced formula works to neutralize oxidative stress, a primary cause of brassiness and color fading in blonde shades, contributing to prolonged color fidelity. \u003cbr\u003e\u003cbr\u003eThe Blonde Guard Spray leverages a unique blend of key ingredients known for their protective and restorative properties. This includes a UV filter to shield hair from sun-induced damage, which can significantly impact color stability and contribute to dryness. The formula also incorporates antioxidants that combat free radicals, byproducts of environmental pollution and heat exposure, further preserving the luminosity and health of blonde hair. Regular use of this spray may help maintain the desired tone and prevent unwanted yellow or orange undertones from emerging. \u003cbr\u003e\u003cbr\u003eApplication is recommended on clean, towel-dried hair before styling. Dispense the product evenly throughout the hair, focusing on mid-lengths and ends, avoiding the root area. The lightweight formula ensures that hair remains manageable and does not feel weighed down or greasy. This spray may also be used on dry hair for added protection and shine throughout the day, especially when exposed to sunlight or heat styling tools. It integrates seamlessly into any existing haircare routine, providing a convenient and effective shield against the factors that compromise blonde hair. \u003cbr\u003e\u003cbr\u003eThis product is specifically designed for individuals with blonde, highlighted, or bleached hair seeking to protect their color and maintain its vibrancy. Its targeted formulation addresses the specific needs of blonde hair, which is often more vulnerable to damage and discoloration due to the chemical processes involved in lightening. The Blonde Guard Spray offers a proactive approach to blonde hair care, promoting both the aesthetic appearance and overall health of the hair. \u003cbr\u003e\u003cbr\u003eThe key ingredients in Kérastase Blond Absolu Blonde Guard Spray function synergistically to deliver optimal results. The UV filter acts as a barrier against harmful ultraviolet radiation, while antioxidants neutralize free radicals, preventing oxidative damage. These ingredients work in concert to safeguard the hair's protein structure and preserve its color pigments, contributing to long-lasting color fidelity and a healthy, luminous appearance. While specific clinical studies on this exact formulation are proprietary, the individual ingredients have demonstrable evidence supporting their efficacy in hair protection and color maintenance. \u003cbr\u003e\u003cbr\u003eTo use, shake the bottle well before each application. Hold the bottle approximately 6 inches from the hair and spray evenly throughout damp or dry hair, concentrating on the mid-lengths to ends. Do not rinse. Style as usual. It may be reapplied throughout the day for added protection and shine. As with all haircare products, it is advisable to perform a patch test on a small area of skin to check for any allergic reactions before widespread use.","brand":"Kérastase","offers":[{"title":"190ml","offer_id":46382126694550,"sku":"17812449","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321869.jpg?v=1778573725"},{"product_id":"p-kerastase-blond-absolu-blonde-guard-spray-45ml-17812454","title":"Kérastase Blond Absolu Blonde Guard Spray 45ml","description":"Kérastase Blond Absolu Blonde Guard Spray, launching May 1, 2026, is a leave-in treatment meticulously formulated to protect and enhance blonde hair. This advanced formula leverages cutting-edge research in hair fiber science to deliver unparalleled defense against environmental aggressors and thermal damage. The 45ml spray format allows for convenient and precise application, ensuring optimal coverage and protection for all blonde shades.\u003cbr\u003e\u003cbr\u003eThe Blonde Guard Spray employs a sophisticated blend of UV filters and antioxidants to shield hair from the damaging effects of solar radiation and oxidative stress. Exposure to UV rays can lead to color fading and structural weakening of the hair fiber, particularly in blonde hair, which is inherently more susceptible to damage due to the bleaching process. The antioxidants in the formula neutralize free radicals, further preventing oxidative damage and preserving the vibrancy of the blonde color.\u003cbr\u003e\u003cbr\u003eThe formulation incorporates advanced polymers that create a protective barrier around each hair strand. This barrier helps to minimize moisture loss, which is a common concern for chemically treated hair. By maintaining optimal hydration levels, the Blonde Guard Spray may contribute to improved hair elasticity, reduced breakage, and enhanced shine. Furthermore, the protective barrier helps to defend against thermal damage caused by styling tools such as hairdryers and straighteners.\u003cbr\u003e\u003cbr\u003eThis product is specifically targeted toward individuals with blonde, bleached, highlighted, or color-treated hair seeking to maintain the integrity and brilliance of their blonde shade. The lightweight formula is designed to be easily absorbed without weighing down the hair, making it suitable for daily use. Regular application of the Blonde Guard Spray may help to extend the life of your blonde color and preserve the overall health and appearance of your hair.","brand":"Kérastase","offers":[{"title":"45ml","offer_id":46382127022230,"sku":"17812454","price":12.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321874.jpg?v=1778573834"},{"product_id":"p-kerastase-blond-absolu-bain-lumiere-hydrating-illuminating-shampoo-80ml-17812455","title":"Kérastase Blond Absolu Bain Lumiére: Hydrating Illuminating Shampoo 80ml","description":"This Hyaluronic Acid infused shampoo is a lightweight formula ideal for lightened, highlighted or grey hair. The gentle cleansing formula soothes and hydrates hair from root to tip, with a lightweight feel and illuminates blonde tones. It purifies hair from pollution and removes dulling agents. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula has high concentrations of antioxidants to prevent damage and protect the hair fibre. Hyaluronic Acid deeply hydrates blonde hair, smoothing the hair fiber for a uniform touch along hair strands. Hair is cleansed, with a radiant shine and nourished to the tip. Refill shampoo pouch to be purchased to fill the refillable shampoo bottle (Not included).\u003cbr\u003e\u003cbr\u003eTo use: Wet hair thoroughly and apply a coin-sized amount. Lather by adding a little water, emulsify and rinse.\u003cbr\u003e\u003cbr\u003eLess Waste. More Care.\u003cbr\u003e\u003cbr\u003eThe future of luxury is sustainable new shampoo refill pouches are made with 82% less plastic VS two 250ml bottles for less plastic waste.\u003cbr\u003e\u003cbr\u003eToday, more than ever, the world needs care – responsible and sustainable care. \u003cbr\u003e\u003cbr\u003eSince 2013, Kérastase has resolved to extend its expertise in the art of care by committing to using less virgin plastic. Drawing on their excellence in innovation, finding new ways to cut down on waste and empower their customers to make more sustainable choices.\u003cbr\u003eKérastase is committed to optimising packaging whenever possible, using less virgin materials and more recycled materials, recyclable packaging and refillable delivery systems. Beginning with shampoo bottles and branching out to more and more products, they are creating a sustainable packaging program, with many more refill innovations to follow.\u003cbr\u003e\u003cbr\u003eKérastase is also committed to more sustainable production and since 2019 their factory in Burgos, Spain has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy. Since 2017 the Burgos production facility has also been a ‘waterloop’ factory. This means that 100% of the water used for production processes is recycled and reused in a closed loop. The External water network is only used in the composition of the products or for employee’s day to day needs.","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":46382127054998,"sku":"17812455","price":11.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321875.jpg?v=1778573845"},{"product_id":"p-pureology-hydrate-hair-treatment-mask-deep-conditioning-hair-mask-for-dry-or-color-treated-hair-250ml-17826202","title":"Pureology Hydrate Hair Treatment Mask, Deep Conditioning Hair Mask for Dry or Color-Treated Hair 250ml","description":"Pureology Hydrate Hair Treatment Mask, a deep conditioning hair mask for dry or color-treated hair, A luxurious, rich, and creamy treatment mask that instantly detangles and delivers up to 72 hours of nourishment**. Hydrate Treatment Mask intensely conditions and transforms dry, color-treated hair leaving strands noticeably soft, manageable and nourished.\u003cbr\u003e\u003cbr\u003e100% vegan \u0026amp; sulftate-free haircare*\u003cbr\u003e\u003cbr\u003eFragrance Notes: \u003cbr\u003eA Citrus Summer Breeze - Immerse yourself in the essence of a sensorial summertime escape, highlighted by a harmonious blend of patchouli, lavender and bergamot for a purely refreshing experience.\u003cbr\u003e\u003cbr\u003e*no animal-derived ingredients or by-products **Consumer study, 56 people.\u003cbr\u003e\u003cbr\u003eTo use: Use weekly. Massage into hair from mid-lengths to ends. Wait 5 minutes. Rinse.","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46382127087766,"sku":"17826202","price":26.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321944.jpg?v=1778573856"},{"product_id":"p-pureology-strength-cure-hair-treatment-mask-intense-repair-hair-mask-for-damaged-or-color-treated-hair-250ml-17826203","title":"Pureology Strength Cure Hair Treatment Mask, Intense Repair Hair Mask for Damaged or Color-Treated Hair 250ml","description":"Pureology Strength Cure Hair Treatment Mask, a repair hair mask for damaged or color-treated hair. A luxurious, rich, and creamy repairing mask that helps restore hair to its original hair strength*. Strength Cure Treatment Mask instantly detangles and delivers up to 72 hour of softness** 100% vegan \u0026amp; sulftate-free haircare***\u003cbr\u003e\u003cbr\u003eFragrance Notes: \u003cbr\u003eA Summer Afternoon - Recall the bright warmth of a day spent basking in the glorious sunshine without a care in the world. Bright fruity notes give way to the freshness of violet leaves and water flowers, as well as as the rich depth of sandalwood and musk.\u003cbr\u003e\u003cbr\u003e*strength = resistance to breakage, High repetition, instrumental brushing test, full range vs classical shampoo on Un-bleached hair           **Consumer study, 55 people. \u003cbr\u003e\u003cbr\u003e***no animal-derived ingredients or by-products\u003cbr\u003e\u003cbr\u003eTo use: Use weekly. Massage into hair from mid-lengths to ends. Wait 5 minutes. Rinse.","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46382127186070,"sku":"17826203","price":26.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321945.jpg?v=1778573868"},{"product_id":"p-aveda-invati-ultra-advanced-thickening-conditioner-light-200ml-15406334","title":"Aveda Invati Ultra Advanced  Thickening Conditioner Light 200ml","description":"The Aveda Invati Ultra Advanced Thickening Conditioner - Light 200ml is a high-performance, lightweight thickening conditioner engineered specifically for fine-to-medium thinning hair. Part of Aveda’s advanced multi-step system to combat hair thinning and hair loss, this vegan, 90%+ naturally derived formula weightlessly conditions, detangles, and instantly plumps each individual strand.\u003cbr\u003e\u003cbr\u003eBy providing essential slip and strength without a heavy or greasy residue, it volumizes the hair from root to tip, helping to reduce hair fall due to breakage.","brand":"Aveda","offers":[{"title":"Default Title","offer_id":46412835094678,"sku":"15406334","price":28.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1302508.jpg?v=1780560733"},{"product_id":"p-aveda-be-curly-advanced-shampoo-250ml-15224944","title":"Aveda Be Curly Advanced Shampoo 250ml","description":"The Aveda Be Curly Advanced Shampoo 250ml is a gentle, sulfate-cleanser-free daily shampoo specifically formulated to cleanse, purify, and enhance wavy, curly, and coily hair. Serving as the essential first step in Aveda’s advanced curl care routine, this vegan, silicone-free formula removes buildup, excess sebum, and impurities without stripping away the natural oils your curls need to stay bouncy and defined.","brand":"Aveda","offers":[{"title":"Default Title","offer_id":46412835389590,"sku":"15224944","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1302480.jpg?v=1780560806"},{"product_id":"p-aveda-be-curly-advanced-conditioner-250ml-15224942","title":"Aveda Be Curly Advanced Conditioner 250ml","description":"The Aveda Be Curly Advanced Conditioner is a creamy, rinse-out formula developed to support and define natural waves, curls, and coils. This conditioning treatment works to detangle strands effortlessly, reducing surface frizz and encouraging a more manageable texture. Infused with a plant-based peptide blend derived from wheat protein and organic aloe, the formula deeply hydrates the hair shaft to promote elasticity and bounce. Ideal for those with curly or coily hair types seeking enhanced definition, it leaves your hair feeling soft, smooth, and thoroughly moisturised without weighing down your natural pattern.\u003cbr\u003e\u003cbr\u003eTo incorporate this conditioner into your regular haircare routine, smooth it evenly through damp hair after cleansing with shampoo, focusing primarily on the mid-lengths and ends. Leave the formula to work for a few minutes to allow the conditioning ingredients to penetrate, then rinse thoroughly with warm water. The signature citrus pure-fume scent, featuring certified organic lemon, bergamot, and orange, provides a refreshing sensory experience that elevates your everyday shower ritual.","brand":"Aveda","offers":[{"title":"Default Title","offer_id":46412835553430,"sku":"15224942","price":25.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1302482.jpg?v=1780560922"},{"product_id":"p-aveda-scalp-solutions-replenishing-conditioner-200-ml-14193491","title":"Aveda Scalp Solutions  Replenishing Conditioner 200 ml","description":"The Aveda Scalp Solutions Replenishing Conditioner is a gentle, lightweight formula designed to hydrate and soothe the hair and scalp simultaneously. This nourishing conditioner works to improve hair manageability and softness while helping to support a balanced, comfortable scalp environment. Infused with a blend of babassu and moringa oils, the creamy texture provides essential moisture without weighing down your strands, helping to reduce dryness and flaking. It is suitable for all hair and scalp types, making it an excellent addition for anyone seeking a more refreshed and comfortable feeling.\u003cbr\u003e\u003cbr\u003eTo integrate this product into your haircare routine, smooth the conditioner through your hair and massage it gently into your scalp after cleansing with shampoo. Leave the formula to work for a few minutes to allow the replenishing botanicals to penetrate, then rinse thoroughly with warm water. The bright, airy scent featuring crisp citrus and cooling mint notes elevates your daily shower, creating a revitalising sensory experience that leaves your scalp feeling deeply hydrated and your hair looking beautifully healthy.","brand":"Aveda","offers":[{"title":"Default Title","offer_id":46412836307094,"sku":"14193491","price":25.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1284134.jpg?v=1780561092"},{"product_id":"p-aveda-scalp-solutions-balancing-shampoo-200ml-14193489","title":"Aveda Scalp Solutions  Balancing Shampoo 200ml","description":"The Aveda Scalp Solutions Balancing Shampoo is a gentle, plant-derived cleanser designed to purify and refresh the hair and scalp. This soothing formula works to remove excess sebum, environmental impurities, and product build-up without stripping away essential moisture or disrupting the skin's natural barrier. Enriched with a blend of botanical cleansers, the lightweight texture creates a soft lather that helps to soothe irritation and dryness, promoting a healthier-looking foundation. It is suitable for all hair and scalp types, particularly those seeking relief from oiliness, flaking, or a tight feeling.\u003cbr\u003e\u003cbr\u003eTo include this shampoo in your regular grooming routine, apply a small amount to wet hair and massage gently into the scalp and strands to create a rich lather. Rinse thoroughly with warm water before following with your preferred conditioner. The uplifting, airy aroma—composed of crisp citrus notes blended with cooling mint—provides a truly refreshing sensory experience during your shower, leaving your scalp feeling deeply clean, balanced, and thoroughly revitalised.","brand":"Aveda","offers":[{"title":"Default Title","offer_id":46412836667542,"sku":"14193489","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1284132.jpg?v=1780561153"},{"product_id":"p-moroccanoil-gifts-sets-hand-hair-heroes-original-worth-gbp57-17895028","title":"Moroccanoil Gifts \u0026 Sets Hand \u0026 Hair Heroes Original (Worth £57)","description":"Experience silky strands and soft, nourished hands this summer with a set featuring the iconic Moroccanoil Treatment and a FREE indulgent Hand Wash. This beautifully curated duo delivers silky hair and nourished hands, the perfect companions for the summer season.\u003cbr\u003e\u003cbr\u003eSet includes:\u003cbr\u003e- Moroccanoil Treatment 100ml\u003cbr\u003e- Moroccanoil Hand Wash 360ml \u003cbr\u003e\u003cbr\u003eMoroccanoil Treatment 100ml: The iconic, argan oil-infused formula that nourishes, smooths, and enhances your hair’s natural shine. Perfect for all hair types, it’s your go-to for luxurious, healthy-looking locks.\u003cbr\u003e\u003cbr\u003eHand Wash Fragrance Originale: A gentle yet effective hand soap formulated with argan oil and hyaluronic acid to lock in moisture.","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":46419834732694,"sku":"17895028","price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1322318.jpg?v=1781167032"},{"product_id":"p-moroccanoil-gifts-sets-hand-hair-heroes-light-worth-gbp57-17895029","title":"Moroccanoil Gifts \u0026 Sets Hand \u0026 Hair Heroes Light (Worth £57)","description":"Experience silky strands and soft, nourished hands this summer with a set featuring the iconic Moroccanoil Treatment and a FREE indulgent Hand Wash.\u003cbr\u003e\u003cbr\u003eThis beautifully curated duo delivers silky hair and nourished hands, the perfect companions for the summer season.\u003cbr\u003e\u003cbr\u003eSet includes:\u003cbr\u003e- Moroccanoil Treatment Light 100ml\u003cbr\u003e- Moroccanoil Hand Wash 360ml\u003cbr\u003e\u003cbr\u003eMoroccanoil Treatment Light 100ml: Specifically formulated for the delicate needs of light-coloured (including platinum and white) and fine hair.\u003cbr\u003e\u003cbr\u003eHand Wash Fragrance Originale: A gentle yet effective hand soap formulated with argan oil and hyaluronic acid to lock in moisture.","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":46419834765462,"sku":"17895029","price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1322319.jpg?v=1781167042"},{"product_id":"p-moroccanoil-gifts-sets-hand-hair-heroes-mist-worth-gbp57-17895030","title":"Moroccanoil Gifts \u0026 Sets Hand \u0026 Hair Heroes Mist (Worth £57)","description":"Experience silky strands and soft, nourished hands this summer with a set featuring the iconic Moroccanoil Treatment and a FREE indulgent Hand Wash.\u003cbr\u003e\u003cbr\u003eThis beautifully curated duo delivers silky hair and nourished hands, the perfect companions for the summer season.\u003cbr\u003e\u003cbr\u003eSet includes:\u003cbr\u003e- Moroccanoil Treatment Mist 100ml\u003cbr\u003e- Moroccanoil Hand Wash 360ml\u003cbr\u003e\u003cbr\u003eMoroccanoil Treatment Mist 100ml: An ultra-lightweight, argan oil-infused spray that instantly absorbs into hair for enhanced manageability, shine, and long-term conditioning while leaving the hair feeling weightless.\u003cbr\u003e\u003cbr\u003eHand Wash Fragrance Originale: A gentle yet effective hand soap formulated with argan oil and hyaluronic acid to lock in moisture.","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":46419834830998,"sku":"17895030","price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1322320.jpg?v=1781167093"},{"product_id":"p-joico-youth-lock-shampoo-1000ml-15978274","title":"Joico Youth Lock Shampoo 1000ml","description":"The Joico Youth Lock Shampoo is a collagen-infused cleanser designed to revitalise mature, tired strands and restore a youthful appearance to your hair. This gentle formula works to lift away impurities while helping to reduce hair fall caused by breakage from brushing and styling. Enriched with collagen and nourishing burrito oil, the rich lather delivers essential nutrients that support the hair's natural elasticity and body. It is suitable for all hair types experiencing signs of ageing, such as dullness, brittleness, or thinning, helping to bring back a healthy-looking bounce.\u003cbr\u003e\u003cbr\u003eFitting effortlessly into your regular grooming routine, this daily shampoo provides a luxurious and protective washing experience. Apply a generous amount to wet hair, massage the formula thoroughly into the scalp and through the lengths to build a creamy lather, and then rinse well with warm water. The sophisticated scent elevates your daily shower, while the sulfate-free formula ensures complete colour protection, leaving your hair feeling incredibly soft, manageable, and full of natural shine.","brand":"Joico","offers":[{"title":"Default Title","offer_id":46421062877334,"sku":"15978274","price":28.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1308552.jpg?v=1781257700"},{"product_id":"p-joico-youth-lock-treatment-masque-150ml-17772818","title":"Joico Youth Lock Treatment Masque 150ml","description":"The Joico Youth Lock Treatment Masque is an intensive, collagen-infused formula designed to deeply nourish mature, dry strands and restore a youthful vitality to your hair. This rich treatment works to significantly reduce frizz, boost natural shine, and improve overall manageability while helping to minimise hair fall caused by breakage. Powered by a potent blend of collagen and nutrient-dense buriti oil, the velvety texture penetrates the hair fibre to replenish essential moisture and support elasticity. It is suitable for all hair types experiencing signs of ageing, such as brittleness, dullness, or a coarse texture, helping to encourage a softer and more resilient appearance.\u003cbr\u003e\u003cbr\u003eThis weekly treatment fits seamlessly into your self-care routine as an extra layer of conditioning comfort when your hair needs an extra boost. After cleansing with shampoo, apply a generous amount evenly to damp hair from mid-lengths to ends, leave the formula to work for three to five minutes, and then rinse thoroughly with warm water. 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