{"title":"Paula's Choice","description":"\u003cp data-start=\"301\" data-end=\"593\"\u003eDiscover intelligent skincare with \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePaula’s Choice\u003c\/span\u003e\u003c\/span\u003e at allbeauty. Founded by skincare expert and author \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePaula Begoun\u003c\/span\u003e\u003c\/span\u003e, Paula’s Choice is renowned for its science-backed formulations, ingredient transparency and results-driven approach to skincare.\u003c\/p\u003e\n\u003cp data-start=\"595\" data-end=\"1006\"\u003eBuilt on the belief that effective skincare should be supported by research rather than trends, Paula’s Choice creates targeted products designed to address a wide range of concerns including dehydration, uneven texture, blemishes, visible signs of ageing and loss of radiance. The brand is celebrated for combining proven ingredients with carefully formulated products that help support healthier-looking skin.\u003c\/p\u003e\n\u003cp data-start=\"1008\" data-end=\"1212\"\u003eFrom bestselling exfoliants and potent serums to nourishing moisturisers and daily sun protection, Paula’s Choice offers comprehensive skincare solutions suitable for a variety of skin types and concerns.\u003c\/p\u003e\n\u003ch3 data-section-id=\"n65q4q\" data-start=\"1214\" data-end=\"1244\"\u003eWhy Choose Paula’s Choice?\u003c\/h3\u003e\n\u003cul data-start=\"1246\" data-end=\"1510\"\u003e\n\u003cli data-section-id=\"1who7jy\" data-start=\"1246\" data-end=\"1302\"\u003eScience-backed skincare with ingredient transparency\u003c\/li\u003e\n\u003cli data-section-id=\"v1sinn\" data-start=\"1303\" data-end=\"1355\"\u003eFounded by renowned skincare expert Paula Begoun\u003c\/li\u003e\n\u003cli data-section-id=\"1fbzcsf\" data-start=\"1356\" data-end=\"1410\"\u003eResults-focused formulations supported by research\u003c\/li\u003e\n\u003cli data-section-id=\"1duzkq\" data-start=\"1411\" data-end=\"1464\"\u003eSuitable for a variety of skin types and concerns\u003c\/li\u003e\n\u003cli data-section-id=\"xdpxbw\" data-start=\"1465\" data-end=\"1510\"\u003eTrusted by skincare enthusiasts worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"xt7i2j\" data-start=\"2352\" data-end=\"2393\"\u003eWhy Paula’s Choice Is Loved Worldwide\u003c\/h3\u003e\n\u003cp data-start=\"2395\" data-end=\"2653\"\u003ePaula’s Choice has built a loyal global following through its commitment to education, transparency and evidence-based skincare. Its focus on proven ingredients and effective formulations continues to make it one of the most trusted names in modern skincare.\u003c\/p\u003e\n\u003cp data-start=\"2655\" data-end=\"2794\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eShop Paula’s Choice at allbeauty and discover science-backed skincare designed to help reveal healthier-looking, balanced and radiant skin.\u003c\/p\u003e","products":[{"product_id":"p-paulas-choice-skin-perfecting-2-bha-liquid-exfoliant-118ml-11174178","title":"Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant 118ml","description":"Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant is a leave-on exfoliating toner designed to help refine the look of congested, lacklustre skin. The lightweight, fluid texture sweeps over the skin like a toner, working with 2% salicylic acid (BHA) to lift away built-up dead surface cells and clear within the pores. The formula also includes green tea extract and hydrating glycols to support the skin’s barrier, helping it feel smoother, softer and comfortably balanced rather than stripped.\u003cbr\u003e\u003cbr\u003eSuitable for all skin types, particularly combination, oily and blemish-prone skin, this product fits easily into a daily skincare routine after cleansing. Used regularly, it helps to promote the look of clearer pores, a more even skin tone and a fresher-looking complexion. The fragrance-free formula is designed to sit well under serums, moisturiser and SPF, making it a versatile step whether used in a simple routine or alongside a more advanced regimen.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Uses 2% salicylic acid (BHA) to help unclog pores and smooth the look of uneven texture.\u003cbr\u003e- Lightweight, toner-like liquid absorbs quickly, so it layers easily with the rest of a skincare routine.\u003cbr\u003e- Fragrance-free formula with green tea extract and hydrating glycols helps to support the skin barrier and reduce the feel of dryness.\u003cbr\u003e- Especially suited to combination, oily and blemish-prone skin that’s looking for a clearer, more refined-looking complexion.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eAfter cleansing, apply the product to clean, dry skin. Dispense a small amount onto fingertips or a cotton pad and smooth over the face and neck, avoiding the lash line and eyelids. Do not rinse. Follow with the rest of your skincare routine.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eStart by using every other day and observe how the skin responds, then gradually increase to up to twice daily if comfortable. Use in the morning and\/or evening as part of a regular routine.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eSweep the liquid evenly across the face and neck, taking care around delicate areas. Allow the formula to absorb fully before applying serums, moisturiser and, in the daytime, sunscreen.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply to freshly cleansed skin and avoid using other strong exfoliants at the same time. Use a light layer rather than saturating the skin and allow a few moments for absorption before layering other products. Always follow with a broad-spectrum SPF during the day.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid direct contact with eyes and lips; if contact occurs, rinse thoroughly with water. Discontinue use if irritation or persistent redness occurs and keep out of reach of children. Follow any additional guidance on the product packaging.","brand":"Paula's Choice","offers":[{"title":"Default Title","offer_id":45157152784534,"sku":"11174178","price":30.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1308978_baa5b140-ce40-46ca-ba97-fafd8cf3e486.jpg?v=1768994318"}],"url":"https:\/\/allbeauty.com\/collections\/paulas-choice.oembed","provider":"allbeauty","version":"1.0","type":"link"}