{"title":"Pureology Hydrate","description":"","products":[{"product_id":"p-pureology-hydrate-moisturising-conditioner-for-medium-to-thick-dry-colour-treated-hair-266ml-12594150","title":"Pureology Hydrate Moisturising Conditioner For Medium to Thick Dry Colour-Treated Hair 266ml","description":"Luxurious, gentle, conditioner. This hydrating system of creamy shampoo and conditioner revitalises, softens, and nourishes dry, colour-treated hair.\u003cbr\u003e\u003cbr\u003eTo use: After Hydrate Shampoo, gently massage into hair. Wait 1-2 minutes. Rinse. In case of contact with eyes, rinse them immediately.\u003cbr\u003e\u003cbr\u003e-Sulphate free for a gentle cleanse.\u003cbr\u003e-Vegan formulas, no animal-derived ingredients or by-products. Pureology never tests on animals.\u003cbr\u003e-Pureology shampoo and conditioner bottles (excluding caps) are made from 95% post-consumer recycled plastic.\u003cbr\u003e-Concentrated formulas - each 266ml bottle is designed to last up to 80 washes.","brand":"Pureology","offers":[{"title":"Default Title","offer_id":45156482089110,"sku":"12594150","price":19.82,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231893.jpg?v=1755870742"},{"product_id":"p-pureology-hydrate-conditioner-1000ml-12594151","title":"Pureology Hydrate Conditioner 1000ml","description":"The thirst-quenching formula of Hydrate Conditioner provides superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalise dry hair and enhance colour radiance, while Jojoba, green tea and sage condition.\u003cbr\u003e\u003cbr\u003eSulphate-free to allow for a gentle cleanse. The Pureology's Anti-Fade Complex and patented ingredient blend protects colour vibrancy and ensures lasting colour payoff. Pureology's dual-benefit high performing formulas provide colour protection and customised care to address individual hair needs. The highly concentrated shampoos boast up to 80 washes in a 266ml single bottle. Pureology products are made with Vegan Formulas without animal derived products or by-products*\u003cbr\u003e\u003cbr\u003e**Every formula is made without animal products or by-products. Pureology never tests on animals.\u003cbr\u003e\u003cbr\u003eTo use: After Hydrate Shampoo, gently massage into hair. Wait 1-2 minutes. Rinse. In case of contact with the eyes, rinse them immediately.","brand":"Pureology","offers":[{"title":"Default Title","offer_id":45156482121878,"sku":"12594151","price":44.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231895.jpg?v=1755870741"},{"product_id":"p-pureology-hydrate-soft-softening-treatment-200ml-12684370","title":"Pureology Hydrate Soft Softening Treatment 200ml","description":"Lightweight, softening, treatment infused with invigorating signature aroma blends. This formula with Shea Butter and Sweet Almond Oil replenishes moisture and smooths strands, leaving hair with a velvet-soft finish.\u003cbr\u003e\u003cbr\u003eTo use: Use weekly. After shampooing, massage into hair from root to tip. Wait 5 minutes. Rinse. In case of contact with eyes, rinse them immediately.\u003cbr\u003e\u003cbr\u003e-Sulphate free for a gentle cleanse.\u003cbr\u003e-Vegan formulas, no animal-derived ingredients or by-products. 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In case of contact with eyes, rinse them immediately.\u003cbr\u003e\u003cbr\u003e100% vegan formula made with sustainably-sourced natural plant extracts and without animal products or by-products.\u003cbr\u003e\u003cbr\u003eCertified Cruelty-free \u0026amp; vegan By PETA Beauty Without Bunnies. \u003cbr\u003e\u003cbr\u003eBottles are made of 95% post-consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink.","brand":"Pureology","offers":[{"title":"266ml","offer_id":45156482416790,"sku":"12080439","price":18.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231915.jpg?v=1755870729"},{"product_id":"p-pureology-hydrate-sheer-conditioner-1000ml-12080441","title":"Pureology Hydrate Sheer Conditioner 1000ml","description":"Luxurious, gentle, conditioner. This hydrating system of creamy shampoo and conditioner revitalises, softens, and nourishes fine dry colour-treated hair.\u003cbr\u003e\u003cbr\u003eTo use: After Hydrate Shampoo, gently massage into hair. Wait 1-2 minutes. Rinse. In case of contact with eyes, rinse them immediately.\u003cbr\u003e\u003cbr\u003e100% vegan formula made with sustainably-sourced natural plant extracts and without animal products or by-products.\u003cbr\u003e\u003cbr\u003eCertified Cruelty-free \u0026amp; vegan By PETA Beauty Without Bunnies.\u003cbr\u003e\u003cbr\u003eBottles are made of 95% post-consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink.\u003cbr\u003e\u003cbr\u003ePlease note: This supersize product does not come with a pump.","brand":"Pureology","offers":[{"title":"1000ml","offer_id":45156482547862,"sku":"12080441","price":40.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231923.jpg?v=1755870725"},{"product_id":"p-pureology-hydrate-sheer-shampoo-266ml-12594163","title":"Pureology Hydrate Sheer Shampoo 266ml","description":"Luxurious, lightweight, rich-lather shampoo. This gentle, silicone-free light hydrating system of shampoo and conditioner revitalises, softens, and nourishes fine, dry colour-treated hair.\u003cbr\u003e\u003cbr\u003eTo use: Apply to wet hair, lather, and rinse. Follow with HydrateSheer Conditioner. In case of contact with eyes, rinse them immediately.\u003cbr\u003e\u003cbr\u003e100% vegan formula made with sustainably-sourced natural plant extracts and without animal products or by-products.\u003cbr\u003e\u003cbr\u003eCertified Cruelty-free \u0026amp; vegan By PETA Beauty Without Bunnies. \u003cbr\u003e\u003cbr\u003eBottles are made of 95% post-consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink.","brand":"Pureology","offers":[{"title":"266ml","offer_id":45156482580630,"sku":"12594163","price":16.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231925.jpg?v=1755870724"},{"product_id":"p-pureology-hydrate-sheer-shampoo-1000ml-12594164","title":"Pureology Hydrate Sheer Shampoo 1000ml","description":"Luxurious, lightweight, rich-lather shampoo. This gentle, silicone-free light hydrating system of shampoo and conditioner revitalises, softens, and nourishes fine, dry colour-treated hair.\u003cbr\u003e\u003cbr\u003eTo use: Apply to wet hair, lather, and rinse. Follow with HydrateSheer Conditioner. In case of contact with eyes, rinse them immediately.\u003cbr\u003e\u003cbr\u003e100% vegan formula made with sustainably-sourced natural plant extracts and without animal products or by-products. \u003cbr\u003e\u003cbr\u003eCertified Cruelty-free \u0026amp; vegan By PETA Beauty Without Bunnies. \u003cbr\u003e\u003cbr\u003eBottles are made of 95% post-consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink.\u003cbr\u003e\u003cbr\u003ePlease note: This supersize product does not come with a pump.","brand":"Pureology","offers":[{"title":"1000ml","offer_id":45156482613398,"sku":"12594164","price":40.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231927.jpg?v=1755870724"},{"product_id":"p-pureology-hydrate-moisturising-shampoo-for-medium-to-thick-dry-colour-treated-hair-266ml-12594168","title":"Pureology Hydrate Moisturising Shampoo For Medium to Thick Dry Colour-Treated Hair 266ml","description":"Luxurious, gentle, rich-lather shampoo. This creamy and hydrating system of shampoo and conditioner revitalises, softens, and nourishes dry, colour-treated hair.\u003cbr\u003e\u003cbr\u003eTo use: Apply to wet hair, lather, and rinse. Follow with Hydrate Conditioner. In case of contact with eyes, rinse them immediately.\u003cbr\u003e\u003cbr\u003e100% vegan formula made with sustainably-sourced natural plant extracts and without animal products or by-products.\u003cbr\u003e\u003cbr\u003eCertified Cruelty-free \u0026amp; vegan By PETA Beauty Without Bunnies. \u003cbr\u003e\u003cbr\u003eBottles are made of 95% post-consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink.","brand":"Pureology","offers":[{"title":"Default Title","offer_id":45156482744470,"sku":"12594168","price":16.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231935.jpg?v=1755870720"},{"product_id":"p-pureology-hydrate-superfood-deep-treatment-mask-200ml-13112195","title":"Pureology Hydrate Superfood Deep Treatment Mask 200ml","description":"Pureology Hydrate Superfood Treatment helps deeply hydrate dry, colour-treated hair with key ingredients Avocado Oil and Coconut Oil and a signature aromatherapy blend of Pineapple, Coconut, and Vanilla\u003cbr\u003e\u003cbr\u003eThis thirst-quenching mask helps provide superior nourishment, touchable softness and extraordinary colour protection.\u003cbr\u003e\u003cbr\u003eTo use: Apply a coin-sized amount to shampooed hair, focusing on the mid-lengths and ends. Gently massage through hair. Wait 5 minutes. Rinse. For best results, use following the Hydrate or Smooth Perfection haircare systems.\u003cbr\u003e\u003cbr\u003e-Sulphate free for a gentle cleanse.\u003cbr\u003e-Vegan formulas, no animal-derived ingredients or by-products. 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Weightless and deeply nourishing, it imparts a sunlit, golden-hour glow.\u003cbr\u003e \u003cbr\u003eThis transformative oil is powered by a decadent drench blend of camellia seed oil, silky hydrophobic sealants, and vitamin b5, providing deep moisture and enhanced softness. The formula works by evenly distributing moisture from root to tip, whilst sealing the cuticle to lock in moisture and provide a more reflective hair surface for enhanced shine without weighing hair down. The result is hair that is continuously moisturised, more conditioned, and with a radiant glowing shine. It also provides all-day frizz control and heat protection up to 230°C. This luxurious, lightweight formula is the ultimate step 3 to your Pureology Hydrate Shampoo and Conditioner routine, delivering an instant boost of shine and softness for soft, radiant, and frizz-free hair\u003cbr\u003e\u003cbr\u003eTo use: After using your Shampoo \u0026amp; Conditioner, apply several drops of oil to damp or dry hair. Do not rinse. Style as usual.","brand":"Pureology","offers":[{"title":"Default Title","offer_id":45779220594838,"sku":"17042147","price":22.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1312610.jpg?v=1762187793"},{"product_id":"p-pureology-hydrate-shampoo-1000ml-12594166","title":"Pureology Hydrate Shampoo 1000ml","description":"The thirst-quenching, sulphate-free formula of Pureology Hydrate Shampoo provides superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalise dry hair and enhance colour radiance, while jojoba, green tea and sage condition.\u003cbr\u003e\u003cbr\u003eSulphate-free to allow for a gentle cleanse. The Pureology's Anti-Fade Complex and patented ingredient blend protects colour vibrancy and ensures lasting colour payoff. Pureology's dual-benefit high performing formulas provide colour protection and customised care to address individual hair needs. The highly concentrated shampoos boast up to 80 washes in a 266ml single bottle. Pureology products are made with Vegan Formulas without animal derived products or by-products*\u003cbr\u003e\u003cbr\u003e**Every formula is made without animal products or by-products. Pureology never tests on animals.\u003cbr\u003e\u003cbr\u003eTo use: Apply to wet hair, lather, and rinse. Follow with Hydrate Conditioner. In case of contact with the eyes, rinse them immediately.","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46192467280022,"sku":"12594166","price":37.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231931.jpg?v=1769087013"},{"product_id":"p-pureology-hydrate-hair-treatment-mask-deep-conditioning-hair-mask-for-dry-or-color-treated-hair-250ml-17826202","title":"Pureology Hydrate Hair Treatment Mask, Deep Conditioning Hair Mask for Dry or Color-Treated Hair 250ml","description":"Pureology Hydrate Hair Treatment Mask, a deep conditioning hair mask for dry or color-treated hair, A luxurious, rich, and creamy treatment mask that instantly detangles and delivers up to 72 hours of nourishment**. Hydrate Treatment Mask intensely conditions and transforms dry, color-treated hair leaving strands noticeably soft, manageable and nourished.\u003cbr\u003e\u003cbr\u003e100% vegan \u0026amp; sulftate-free haircare*\u003cbr\u003e\u003cbr\u003eFragrance Notes: \u003cbr\u003eA Citrus Summer Breeze - Immerse yourself in the essence of a sensorial summertime escape, highlighted by a harmonious blend of patchouli, lavender and bergamot for a purely refreshing experience.\u003cbr\u003e\u003cbr\u003e*no animal-derived ingredients or by-products **Consumer study, 56 people.\u003cbr\u003e\u003cbr\u003eTo use: Use weekly. Massage into hair from mid-lengths to ends. Wait 5 minutes. Rinse.","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46382127087766,"sku":"17826202","price":31.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1321944.jpg?v=1778573856"},{"product_id":"pureology-hydrate-sheer-shampoo","title":"Pureology Hydrate Sheer Shampoo","description":null,"brand":"Pureology","offers":[{"title":"266ml","offer_id":45156482580630,"sku":"12594163","price":16.05,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":45156482613398,"sku":"12594164","price":40.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231925.jpg?v=1755870724"},{"product_id":"pureology-hydrate-sheer-conditioner","title":"Pureology Hydrate Sheer Conditioner","description":null,"brand":"Pureology","offers":[{"title":"266ml","offer_id":45156482416790,"sku":"12080439","price":18.85,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":45156482547862,"sku":"12080441","price":40.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1231915.jpg?v=1755870729"},{"product_id":"p-pureology-duo-hydrate-shampoo-and-conditioner-moisturising-supersize-1000ml-for-dry-hair-16708289","title":"Pureology  Duo: Hydrate Shampoo and Conditioner Moisturising Supersize 1000ml For Dry Hair","description":"Set Includes: \u003cbr\u003e- Pureology Hydrate Shampoo 1000ml:\u003cbr\u003eThe thirst-quenching, sulphate-free formula of Pureology Hydrate Shampoo provides superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalise dry hair and enhance colour radiance, while jojoba, green tea and sage condition.\u003cbr\u003e\u003cbr\u003eSulphate-free to allow for a gentle cleanse. The Pureology's Anti-Fade Complex and patented ingredient blend protects colour vibrancy and ensures lasting colour payoff. Pureology's dual-benefit high performing formulas provide colour protection and customised care to address individual hair needs. The highly concentrated shampoos boast up to 80 washes in a 266ml single bottle. Pureology products are made with Vegan Formulas without animal derived products or by-products*\u003cbr\u003e\u003cbr\u003e**Every formula is made without animal products or by-products. Pureology never tests on animals.\u003cbr\u003e\u003cbr\u003eTo use: Apply to wet hair, lather, and rinse. Follow with Hydrate Conditioner. In case of contact with the eyes, rinse them immediately.\u003cbr\u003e\u003cbr\u003e- Pureology Hydrate Conditioner 1000ml:\u003cbr\u003eThe thirst-quenching, sulphate-free formula of Pureology Hydrate Shampoo provides superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalise dry hair and enhance colour radiance, while jojoba, green tea and sage condition.\u003cbr\u003e\u003cbr\u003eSulphate-free to allow for a gentle cleanse. The Pureology's Anti-Fade Complex and patented ingredient blend protects colour vibrancy and ensures lasting colour payoff. Pureology's dual-benefit high performing formulas provide colour protection and customised care to address individual hair needs. The highly concentrated shampoos boast up to 80 washes in a 266ml single bottle. 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