{"product_id":"p-alterna-caviar-anti-aging-clinical-densifying-shampoo-250ml-12665122","title":"Alterna Caviar Anti-Aging Clinical Densifying Shampoo 250ml","description":"Caviar Anti-Aging Clinical Densifying Shampoo 250ml is a gentle cleansing treatment designed for fine, thinning or fragile hair that’s starting to feel lacking in body. The luxurious, sulphate-free formula works to lift away impurities, excess product build-up and daily pollution from the scalp while helping to promote the look of fuller, thicker hair. Infused with Caviar Extract, rich in omega fatty acids, vitamins and minerals, plus a Red Clover complex and Amla Indian Gooseberry, it supports hair’s strength, texture and shine so hair feels soft yet more substantial.\u003cbr\u003e\u003cbr\u003eIdeal as a first step in a densifying routine, this shampoo fits easily into everyday haircare. It helps to prepare the scalp and lengths for follow-on treatments and conditioners, making it a reassuring choice for anyone concerned about hair that looks flat or delicate. The fresh, invigorating lather leaves the scalp feeling cleansed and comfortable, and hair with added texture and movement, ready for styling.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed for fine, thinning hair, this shampoo helps to promote the look of fuller, denser strands without feeling heavy.\u003cbr\u003e- The sulphate-free formula gently lifts away impurities and build-up while respecting the scalp and hair.\u003cbr\u003e- Caviar Extract, Red Clover and Amla Indian Gooseberry work together to support hair’s strength, texture and natural shine.\u003cbr\u003e- Fits seamlessly into a densifying routine, preparing hair for conditioners and treatments while leaving it feeling clean, fresh and ready to style.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eApply to wet hair. Massage the shampoo gently into the scalp and through the lengths to create a lather. Rinse thoroughly with warm water. Follow with a suitable conditioner or the Caviar Anti-Aging Clinical Densifying Foam Conditioner.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed or according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eWork the formula directly onto the scalp using your fingertips, focusing on areas where hair feels fine or congested. Distribute through mid-lengths and ends before rinsing to ensure the hair and scalp are evenly cleansed.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on thoroughly wet hair for an even lather. Rinse well to remove all residue before applying conditioner. For a consistent routine, pair with other products from the Caviar Anti-Aging Clinical Densifying range. Consider a patch test if your scalp is sensitive and avoid over-washing if hair feels dry.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes; if contact occurs, rinse immediately. Discontinue use if irritation occurs and consult a professional if needed. Keep out of reach of children and always follow the directions on the packaging.","brand":"Alterna","offers":[{"title":"Default Title","offer_id":46566517670038,"sku":"12665122","price":19.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1201831_aea210eb-90d7-4f21-90dd-12104a542f25.jpg?v=1791319264","url":"https:\/\/allbeauty.com\/products\/p-alterna-caviar-anti-aging-clinical-densifying-shampoo-250ml-12665122","provider":"allbeauty","version":"1.0","type":"link"}