{"product_id":"p-alterna-caviar-anti-aging-multiplying-volume-shampoo-250ml-10360333","title":"Alterna Caviar Anti-Aging Multiplying Volume Shampoo 250ml","description":"Caviar Anti-Aging Multiplying Volume Shampoo 250ml is a gentle daily cleanser designed to give fine, limp or thinning hair a fuller, more lifted look. The lightweight formula works to boost volume from root to tip while helping hair feel soft, smooth and hydrated. Infused with luxurious Caviar Extract and a Marine Plumping Complex, it supports the hair’s natural strength and shine, leaving it looking healthier and more resilient. The texture lathers easily and rinses clean, making it a simple yet indulgent step in any haircare routine.\u003cbr\u003e\u003cbr\u003eSuitable for straight, wavy, curly and coiled hair that craves body without heaviness, this shampoo fits seamlessly into a regular wash routine. It’s formulated without added SLS\/SLES sulfates and parabens, making it a considered choice for those who prefer a more caring cleanse. Use it as the first step in a volume-focused regimen, followed by a compatible conditioner and styling products, to help hair appear fuller, more manageable and beautifully polished day after day.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed for fine or limp hair, this shampoo helps to boost fullness while keeping hair feeling soft and touchable\u003cbr\u003e- Formulated with Caviar Extract and a Marine Plumping Complex to support volume, shine and a healthier-looking finish\u003cbr\u003e- Free from added SLS\/SLES sulfates and parabens, offering a caring cleanse that suits a more considered haircare routine\u003cbr\u003e- Works seamlessly with matching conditioner and styling products to create a complete volume-focused regimen\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eWet hair thoroughly with warm water. Apply a small amount of shampoo to the palms and emulsify to create a lather. Massage gently into the scalp and work through the lengths. Rinse thoroughly and repeat if desired, then follow with a suitable conditioner.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed according to the product instructions or as part of your regular hair-washing routine.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eFocus application at the scalp first, using fingertips to massage in small circular motions, then draw the lather down through mid-lengths and ends before rinsing. Ensure all product is rinsed out before applying conditioner or styling products.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply to wet, clean-scalp hair for best results. Adjust the amount of product based on hair length and thickness. Pair with a compatible volumising conditioner and styling products to support fuller-looking hair.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes; if contact occurs, rinse immediately with clean water. Discontinue use if irritation occurs and consult the product packaging for additional guidance. Keep out of reach of children.","brand":"Alterna","offers":[{"title":"Default Title","offer_id":46566517637270,"sku":"10360333","price":17.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1204902_c39e702a-d44e-452d-a7f0-706466a57743.jpg?v=1791319501","url":"https:\/\/allbeauty.com\/products\/p-alterna-caviar-anti-aging-multiplying-volume-shampoo-250ml-10360333","provider":"allbeauty","version":"1.0","type":"link"}