{"product_id":"p-alterna-caviar-anti-aging-replenishing-moisture-shampoo-250ml-11286094","title":"Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 250ml","description":"Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 250ml is a luxurious cleanser designed to care for dry, moisture-starved hair while respecting color and the scalp. Enriched with caviar extract, Seasilk® and the brand’s Age-Control Complex®, the formula helps to replenish hydration, support softness and promote a smoother, more youthful-looking finish. It gently lifts away impurities without added SLS\/SLES sulfates, and works to protect against daily stressors such as heat styling, environmental exposure and chemical processing. Hair is left feeling cleaner, more manageable and with a healthy-looking shine.\u003cbr\u003e\u003cbr\u003eIdeal for straight, wavy, curly and coily hair types, this shampoo suits anyone noticing dryness, dullness or signs of aging in their hair. Use it as your regular cleansing step, massaging into wet hair and scalp before rinsing thoroughly and following with a compatible conditioner from the Caviar range. With regular use, the shampoo helps to support improved manageability, reduce the feel of breakage and maintain color vibrancy, making it a thoughtful choice for both everyday care and more indulgent hair rituals.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Gently cleanses dry, colour-treated or aging hair while helping to replenish moisture and maintain a soft, smooth finish.\u003cbr\u003e- Powered by caviar extract, Seasilk® and Age-Control Complex® to support hydration, shine and a more youthful-looking appearance.\u003cbr\u003e- Free from added SLS\/SLES sulfates and parabens, making it a considered choice for those mindful of their haircare ingredients.\u003cbr\u003e- Fits easily into any routine as a daily or regular shampoo, pairing seamlessly with Caviar Replenishing Moisture Conditioner for a more indulgent hair ritual.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eWet hair thoroughly with warm water. Massage a small amount of shampoo throughout the scalp and lengths until it lathers. Rinse thoroughly. Repeat if hair is heavily styled or feels particularly congested, then follow with conditioner.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed, or according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eApply the shampoo directly to wet hair, focusing first on the scalp and roots before working it through the mid-lengths and ends. Massage gently with fingertips to help lift away product build-up and impurities, then rinse well until the water runs clear.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on thoroughly wet hair for an even lather. For very dry or color-treated hair, follow with a hydrating conditioner from the same Caviar range for added softness and manageability. If hair is exposed to frequent heat styling, incorporate this shampoo as part of a consistent routine to help support moisture balance.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes; if contact occurs, rinse immediately with clean water. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional guidance on the product packaging.","brand":"Alterna","offers":[{"title":"Default Title","offer_id":46566478708886,"sku":"11286094","price":17.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1174201.jpg?v=1791319174","url":"https:\/\/allbeauty.com\/products\/p-alterna-caviar-anti-aging-replenishing-moisture-shampoo-250ml-11286094","provider":"allbeauty","version":"1.0","type":"link"}