{"product_id":"p-briogeo-curl-charisma-rice-amino-avocado-hydrating-shampoo-236ml-17886385","title":"Briogeo Curl Charisma Rice Amino \u0026 Avocado Hydrating Shampoo 236ml","description":"Briogeo Curl Charisma Rice Amino \u0026amp; Avocado Hydrating Shampoo is a creamy, sulphate-free cleanser designed especially for curls, coils and waves. The formula works to lift away daily impurities while helping hair feel soft, hydrated and more defined. Rice amino acids, tomato fruit ferment and quinoa extract support the look of a smoother cuticle and more consistent curl pattern, while shea butter, avocado oil and rosehip oil provide comforting moisture without a heavy feel. The shampoo is lightly fragranced with a blend of citrus, florals and warm spices, adding a subtle, uplifting note to wash day.\u003cbr\u003e\u003cbr\u003eIdeal for dry, frizz-prone or textured hair, this shampoo fits neatly into a curl-friendly routine as the cleansing step before conditioner and styling products. It may help to minimise the look of frizz, encourage bounce and leave hair feeling clean yet nourished. Use it whenever hair needs a thorough but gentle cleanse, then follow with Briogeo Curl Charisma Rice Amino + Shea Curl Defining Conditioner or your preferred hydrating conditioner.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed for curls, coils and waves, helping hair feel clean yet comfortably hydrated.\u003cbr\u003e- Rice amino acids and tomato fruit ferment work to support a smoother cuticle and more defined curl pattern.\u003cbr\u003e- Shea butter, avocado and rosehip oils provide nourishing moisture without a heavy or greasy finish.\u003cbr\u003e- Sulphate-free formula that fits easily into a curl-friendly routine alongside conditioners and styling products.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eApply to thoroughly wet hair. Massage the shampoo into the scalp and through the lengths for around 30 seconds, allowing the lather to build, then rinse well. If hair has heavy product build-up, repeat the process. Follow with a hydrating conditioner, such as Briogeo Curl Charisma Rice Amino + Shea Curl Defining Conditioner.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed whenever hair requires cleansing, in line with your usual wash routine.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eFocus the shampoo at the roots and scalp, working it gently through the mid-lengths and ends. Rinse until the water runs clear before applying conditioner.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on wet hair and take time to massage the scalp to help lift impurities. For curls, avoid rough towel-drying; instead, gently squeeze out excess water before applying conditioner and styling products. Patch test new haircare if you’re prone to sensitivity and always follow the directions on the packaging.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with clean water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children.","brand":"Briogeo","offers":[{"title":"Default Title","offer_id":46380946423958,"sku":"17886385","price":21.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1322207.jpg?v=1786618345","url":"https:\/\/allbeauty.com\/products\/p-briogeo-curl-charisma-rice-amino-avocado-hydrating-shampoo-236ml-17886385","provider":"allbeauty","version":"1.0","type":"link"}