{"product_id":"p-k18-biomimetic-hairscience-peptide-prep-detox-shampoo-250ml-13906715","title":"K18 Biomimetic Hairscience Peptide Prep Detox Shampoo 250ml","description":"K18 Biomimetic Hairscience Peptide Prep Detox Shampoo is a colour-safe clarifying shampoo designed to give hair and scalp a thorough weekly reset. The pH-optimised formula works to lift away product build-up, excess oil and metals from hard water while respecting the hair’s natural balance. Powered by skincare-inspired actives including salicylic acid, activated charcoal and the patented K18PEPTIDE™, it helps to cleanse deeply without leaving hair feeling stripped or rough. Hair is left feeling lighter, cleaner and ready to make the most of any treatments or styling products that follow.\u003cbr\u003e\u003cbr\u003eIdeal for all hair types, especially those that regularly use styling products, live in hard-water areas or feel weighed down between washes, this shampoo fits neatly into a modern haircare routine as an occasional “power wash”. Use in place of a regular shampoo when hair needs a more intensive cleanse, then follow with your preferred conditioner or treatment. The clean citrus scent adds a fresh, uplifting touch to wash day while the formula helps to support soft, healthy-looking hair.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed as a weekly “power cleanse” to remove product build-up, excess oil and metals without leaving hair feeling stripped\u003cbr\u003e- Powered by skincare-inspired actives including salicylic acid, activated charcoal and K18PEPTIDE™ to support soft, healthy-feeling hair\u003cbr\u003e- Colour-safe, pH-optimised formula that helps to maintain hair’s balance while preparing it for masks, oils and styling products\u003cbr\u003e- Fresh clean citrus scent and lightweight lather make wash day feel like a simple, uplifting reset for all hair types\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eStart with thoroughly wet hair. Swap this shampoo in place of your usual cleanser, applying a small amount to the scalp and roots. Massage gently to work into a rich lather, then draw the lather through the lengths to help remove build-up. Rinse thoroughly and repeat if hair feels heavily coated.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse once a week or as needed when hair feels weighed down by product, oil or residue.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eApply mainly to the scalp, using your fingertips to massage in circular motions before smoothing the lather along the lengths. Rinse well with warm water until the water runs clear, then follow with conditioner or a treatment.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on wet hair only and take time to massage the scalp to help lift away residue. Follow with a hydrating conditioner or mask, especially on mid-lengths and ends. If you colour your hair, use this product before treatments to help them work more effectively.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water. For external use only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the packaging.","brand":"K18","offers":[{"title":"Default Title","offer_id":45228399067286,"sku":"13906715","price":31.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1284568_9bbd4724-92c9-404a-b962-3237a5cca6e2.jpg?v=1768841237","url":"https:\/\/allbeauty.com\/products\/p-k18-biomimetic-hairscience-peptide-prep-detox-shampoo-250ml-13906715","provider":"allbeauty","version":"1.0","type":"link"}