{"product_id":"p-k18-damage-shield-ph-protective-shampoo-250ml-15059136","title":"K18 Damage Shield pH Protective Shampoo 250ml","description":"K18 Damage Shield pH Protective Shampoo is a colour-safe, pH-optimised cleanser designed to care for hair and scalp while it washes away daily build-up. The lightweight lather works to cleanse effectively without leaving residue, helping to minimise excess cuticle swelling that can lead to frizz, dullness and colour fade. Infused with the patented K18PEPTIDE, the formula helps to replenish protein lost during washing so hair feels stronger, smoother and more resilient. A clean citrus scent adds a fresh, uplifting touch to every wash.\u003cbr\u003e\u003cbr\u003eSuitable for all hair types, including colour-treated and damaged hair, this shampoo is ideal as an everyday staple when you want a thorough yet gentle cleanse. Microbiome-certified, it’s designed to respect the scalp’s natural balance while plant-derived surfactants provide a high-foaming but non-stripping finish. Use it as the first step in your routine, then follow with your chosen conditioner or the coordinating Damage Shield Protective Conditioner to help maintain softness, shine and manageability over time.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- pH-optimised formula helps to minimise cuticle swelling, supporting smoother, shinier and more manageable hair\u003cbr\u003e- Infused with K18PEPTIDE to help reduce protein loss during washing, ideal for colour-treated or damaged hair\u003cbr\u003e- Microbiome-certified and colour-safe, so it gently cleanses without disrupting the scalp or fading colour\u003cbr\u003e- Fresh clean citrus scent and high-foaming, plant-derived surfactants make everyday washing feel both effective and enjoyable\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eWet hair thoroughly. Massage K18 Damage Shield pH Protective Shampoo into the scalp and roots, working the lather through the lengths. Rinse well and repeat if needed. Follow with conditioner, ideally the Damage Shield Protective Conditioner.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eSafe for frequent use. Use as needed according to your hair-washing routine.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eApply a small amount to wet hair, adding more water if required to build a soft lather. Focus on the scalp with your fingertips, then gently smooth the foam through mid-lengths and ends before rinsing thoroughly.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on thoroughly wet hair for an even lather. Rinse until the water runs clear to avoid residue. Pair with a compatible conditioner or mask to support softness and shine, especially on colour-treated or damaged hair.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eAvoid contact with eyes. If product gets into the eyes, rinse immediately with plenty of water. For external use only. Discontinue use if irritation occurs and keep out of reach of children.","brand":"K18","offers":[{"title":"Default Title","offer_id":45228399394966,"sku":"15059136","price":31.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1293566_2b0645ba-74ab-47f9-a480-a5d334eb92b7.jpg?v=1768899824","url":"https:\/\/allbeauty.com\/products\/p-k18-damage-shield-ph-protective-shampoo-250ml-15059136","provider":"allbeauty","version":"1.0","type":"link"}