{"product_id":"p-kerastase-genesis-homme-daily-anti-hair-fall-fortifying-serum-90ml-13720539","title":"Kérastase Genesis Homme Daily Anti-Hair Fall Fortifying Serum 90ml","description":"Kérastase Genesis Homme Daily Anti-Hair Fall Fortifying Serum is a leave-in scalp serum created for men with weakened hair that’s prone to falling. The lightweight, fluid texture is designed to be used directly on the scalp, where it works to support the feel of stronger, fuller-looking hair. Powered by Aminexil 1.5%, creatine and ginger root extract, the formula helps to reinforce the hair fibre, while supporting the scalp’s natural protective barrier so it feels soothed and comfortable.\u003cbr\u003e\u003cbr\u003eIdeal for fragile or thinning-looking hair, this serum fits easily into a daily grooming routine. Used consistently, it helps to reduce the feel of breakage and encourages the appearance of denser hair over time. The non-greasy finish means it can be applied in the morning or evening without weighing hair down or affecting styling. Simply apply to dry or towel-dried scalp as the final step in your routine, then style as usual for hair that looks refreshed and more resilient.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed for weakened, thinning-looking hair, this daily serum helps to promote the look of fuller, denser strands.\u003cbr\u003e- Powered by Aminexil 1.5%, creatine and ginger root extract to support the scalp and reinforce the feel of the hair fibre.\u003cbr\u003e- Lightweight, non-greasy texture that absorbs quickly into the scalp without weighing hair down or affecting styling.\u003cbr\u003e- Fits seamlessly into a daily grooming routine, used on dry or towel-dried scalp in the morning or evening for flexible use.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eStart with clean, dry or towel-dried hair. Fill the pipette up to the marked line and apply the serum directly to the scalp, working in sections. Distribute 4 doses across the scalp, then gently massage with fingertips to help the formula spread evenly. Do not rinse and style hair as usual.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse once daily, in the morning or before bed, following the product’s 6-week routine guidance.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eApply the serum section by section so it reaches the scalp rather than the lengths. Hold the pipette close to the scalp to minimise drips, then massage lightly in circular motions to encourage even coverage and absorption.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eUse on a clean scalp for best cosmetic results. Allow the serum a few moments to settle before applying any styling products. Incorporate into a consistent routine alongside a suitable Genesis Homme shampoo and styling products.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes; if this occurs, rinse immediately and thoroughly. Discontinue use if irritation occurs and follow any additional advice on the product packaging. Keep out of reach of children.","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45156619878550,"sku":"13720539","price":41.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1272710.jpg?v=1755869292","url":"https:\/\/allbeauty.com\/products\/p-kerastase-genesis-homme-daily-anti-hair-fall-fortifying-serum-90ml-13720539","provider":"allbeauty","version":"1.0","type":"link"}