{"product_id":"p-kerastase-lincroyable-blowdry-miracle-reshapable-heat-lotion-150ml-11258166","title":"Kérastase L'Incroyable Blowdry Miracle Reshapable Heat Lotion 150ml","description":"Kérastase L'Incroyable Blowdry Miracle Reshapable Heat Lotion is a heat-activated styling lotion designed to support smoother, more manageable hair with every blow-dry. Formulated with heat-sensitive micro-beeswax and elastic polymers, it helps to provide flexible hold that can be re-shaped whenever heat is reapplied. The lightweight texture works to support anti-frizz control for up to 96 hours while offering high heat protection, making it a useful choice for those who regularly style with a hairdryer or hot tools.\u003cbr\u003e\u003cbr\u003eSuitable for all hair types, including thicker or more unruly hair, this product fits easily into a regular styling routine. Applied before blow-drying, it helps hair feel smoother and more polished, with movement that can be refreshed without weighing lengths down. The formula is designed to offer a natural, touchable finish rather than a stiff or sticky feel, helping hair look groomed yet soft. It’s ideal for anyone wanting longer-lasting blow-dries with added control and protection when using heat.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Designed to protect hair from heat styling while helping to control frizz for up to 96 hours.\u003cbr\u003e- Heat-sensitive micro-beeswax technology allows styles to be reshaped whenever heat is reapplied, supporting flexible, touchable hold.\u003cbr\u003e- Lightweight lotion texture helps hair feel smooth and polished without stiffness or a heavy residue.\u003cbr\u003e- Fits easily into any blow-dry routine, making it especially useful for those who regularly style thick, unruly, or hard-to-manage hair.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eStart with clean, towel-dried hair. Apply a small amount of the lotion evenly through the lengths and ends. Blow-dry the hair to set the shape, then use heat tools if desired to refine the style. To refresh the look on subsequent days, simply reapply heat to reactivate the formula.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed whenever blow-drying or heat styling the hair.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eDistribute the product evenly using fingers or a comb, focusing on mid-lengths and ends where frizz and heat exposure are greatest. Style with a hairdryer and brush, then follow with straighteners or curling tools if desired.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply to damp, not dripping-wet hair for even coverage. Avoid using excessive product to help maintain a light, touchable finish. For best cosmetic results, use as part of a complete haircare routine suited to your hair type.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional instructions on the product packaging.","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":45156115611798,"sku":"11258166","price":29.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1173158.jpg?v=1755872375","url":"https:\/\/allbeauty.com\/products\/p-kerastase-lincroyable-blowdry-miracle-reshapable-heat-lotion-150ml-11258166","provider":"allbeauty","version":"1.0","type":"link"}