{"product_id":"p-la-mer-the-lifting-firming-serum-30ml-14928242","title":"LA MER  The Lifting Firming Serum 30ml","description":"La Mer The Lifting Firming Serum 30ml is a silky, lightweight serum designed to support a firmer, more lifted-looking complexion. Powered by La Mer’s signature Miracle Broth™ and a Restructuring Ferment, the formula works to support collagen and enhance the look of facial contours, helping skin appear more defined and plumped. With continued use, it helps to promote the look of improved fullness and volume, leaving skin feeling smoother, cushioned and comfortably hydrated.\u003cbr\u003e\u003cbr\u003eIdeal for those noticing early or more advanced signs of loss of firmness, this serum fits seamlessly into a daily skincare ritual. Apply after cleansing and before moisturiser, focusing on areas such as the cheeks, jawline, neck and décolleté where definition is a priority. The texture glides easily over the skin and absorbs quickly, making it suitable for use both morning and evening under the rest of a routine. Skin is left feeling supple and supported, with a refined, more uplifted appearance over time.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Powered by Miracle Broth™ and a Restructuring Ferment, this serum helps to support collagen and promote a firmer, more lifted look.\u003cbr\u003e- The lightweight, silky texture layers easily under moisturiser, making it simple to slot into any existing skincare routine.\u003cbr\u003e- Designed to enhance the appearance of facial contours, it may help cheeks, jawline and neck look more defined and plumped over time.\u003cbr\u003e- Ideal for those noticing a loss of fullness, it leaves skin feeling cushioned, hydrated and comfortably smooth.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eAfter cleansing, pat skin dry. Pump a small amount of serum onto fingertips. Smooth over the forehead, cheeks, jawline, neck and décolleté. Using flat fingers, glide the product upward from the chin to the nose, then from under the cheekbone towards the temple, repeating on the opposite side. Follow with your usual moisturiser.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse according to the product instructions, typically morning and evening as part of a daily skincare routine.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eApply to clean skin before creams or oils. Distribute the serum evenly, then use upward, sweeping motions to encourage a lifted look along the contours of the face, neck and décolleté.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply to freshly cleansed skin for optimal absorption. Use a small amount and allow the serum to settle before layering other products. In the daytime, follow with moisturiser and broad-spectrum SPF as the final step in your routine.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid direct contact with the eyes; if contact occurs, rinse thoroughly with water. Discontinue use if irritation occurs and consult the product packaging for additional guidance. Keep out of reach of children.","brand":"LA MER","offers":[{"title":"Default Title","offer_id":45156863049878,"sku":"14928242","price":300.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1288882.jpg?v=1755868236","url":"https:\/\/allbeauty.com\/products\/p-la-mer-the-lifting-firming-serum-30ml-14928242","provider":"allbeauty","version":"1.0","type":"link"}