{"product_id":"p-shiseido-imperiallash-mascaraink-01-sumi-black-8-5g-0-29-oz-11849887","title":"Shiseido ImperialLash MascaraInk 01 Sumi Black 8.5g \/ 0.29 oz.","description":"Shiseido ImperialLash MascaraInk in 01 Sumi Black is a pigment-rich mascara designed to give lashes striking definition with a smooth, inky finish. The liquid formula coats each lash from root to tip, helping to enhance length, volume and separation without feeling heavy. The deep black shade adds intensity to the lash line, making it a versatile choice for both everyday definition and more dramatic evening looks. Dermatologist and ophthalmologist tested, it’s suitable for most eye shapes and lash types, including contact lens wearers.\u003cbr\u003e\u003cbr\u003eThe innovative brush is created to reach even the finer lashes, helping to fan them out and promote a fuller-looking effect. The smudge-proof, long-wearing texture is designed to stay in place throughout the day, supporting a neat, polished eye look that doesn’t require constant touch-ups. Use this mascara as the finishing step in your eye make-up routine, after eyeshadow and liner, to complete the look with lifted, well-defined lashes.\u003cbr\u003e\u003cbr\u003eWhy we love it\u003cbr\u003e- Deep Sumi Black pigment helps to intensify the lash line for a defined, eye-opening effect.\u003cbr\u003e- Smudge-proof, long-wearing formula is designed to stay in place, supporting a neat look throughout the day.\u003cbr\u003e- Innovative brush works to reach and separate even smaller lashes, promoting a fuller, fanned-out finish.\u003cbr\u003e- Dermatologist- and ophthalmologist-tested formula makes this mascara a considered choice for many contact lens wearers and sensitive eyes.\u003cbr\u003e\u003cbr\u003eHow to use\u003cbr\u003eHow to Use:\u003cbr\u003eStart with clean, dry lashes. Place the Shiseido ImperialLash MascaraInk brush at the base of the upper lashes and sweep upwards in a slow, zigzag motion to coat from root to tip. Repeat to build extra length and volume as desired, then use the tip of the brush to reach the inner and outer corner lashes and the lower lash line if preferred.\u003cbr\u003e\u003cbr\u003eFrequency:\u003cbr\u003eUse as needed and according to the product instructions.\u003cbr\u003e\u003cbr\u003eApplication Technique:\u003cbr\u003eApply after completing eye make-up such as eyeshadow and eyeliner. Work in thin coats, allowing a brief moment between layers to help maintain separation and reduce clumping.\u003cbr\u003e\u003cbr\u003eBest Practices:\u003cbr\u003eApply carefully to avoid getting product on the eyelids. Replace the wand fully after each use and close the cap tightly to help prevent the formula from drying out. Remove with an appropriate eye make-up remover at the end of the day.\u003cbr\u003e\u003cbr\u003eSafety Tips:\u003cbr\u003eFor external use only. Avoid direct contact with the eyes. If irritation occurs, stop using the product and seek advice if needed. Keep out of reach of children and follow any additional guidance on the packaging.","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":45598349197462,"sku":"11849887","price":18.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0121\/0518\/files\/1199797.jpg?v=1769693133","url":"https:\/\/allbeauty.com\/products\/p-shiseido-imperiallash-mascaraink-01-sumi-black-8-5g-0-29-oz-11849887","provider":"allbeauty","version":"1.0","type":"link"}