Our Prime Picks. Chosen by you.
Everyone's talking about what's Prime this week. So rather than tell you what we think deserves the title, we looked at what you've actually been buying.
No trend-chasing. No new-launch bias. Just five beauty favourites bought thousands of times by allbeauty customers over the last 12 months — and now back in stock.
What makes a Prime Pick?
Simple: you bought it. Again and again.
We looked at some of our biggest-selling beauty favourites from the past 12 months and picked five that are finally back on our shelves.
Some are decades-old icons. Some are everyday staples. Some are fragrances people clearly aren't ready to give up.
All of them have earned their place.
Clinique Moisture Surge 100H Auto-Replenishing Hydrator 75ml
Over 13,000+ purchases. We'd say that qualifies.
RRP £57.00 | allbeauty £28.50
Save £28.50 / 50%
There are moisturisers you try. And then there are moisturisers you finish and buy again.
Clinique Moisture Surge 100H firmly belongs in the second camp. Its lightweight, oil-free gel-cream formula uses hyaluronic acid and aloe bio-ferment to deliver hydration without a heavy feel, making it an easy everyday option for all skin types, including sensitive skin.
And with over 13,000+ sold in the last 12 months, it's the biggest seller on our Prime Picks list by quite some distance.
As the temperature starts dropping? The timing of its return couldn't be much better.
Shop Clinique Moisture Surge 100H →
Prefer something richer? Clinique Dramatically Different Moisturizing Lotion+ is another allbeauty favourite that's back on the shelf.
Clarins Body-Smoothing Moisture Milk with Aloe Vera 400ml
The body-care staple that quietly sold 11,000+.
RRP £44 | allbeauty £19
Save £25
Not every cult beauty product needs to go viral.
Sometimes it's a generous 400ml bottle of body lotion that people use, finish and quietly come back for.
More than 11,000 bottles of Clarins Body-Smoothing Moisture Milk were bought by allbeauty customers over the last 12 months.
No viral moment required.
Shop Clarins Body-Smoothing Moisture Milk
Clarins Hand & Nail Treatment Cream 100ml
Nearly 10,000 purchases later…
RRP £29.00 | allbeauty £17.33
Save £11.67 / 40%
There's a reason certain products become bathroom-cabinet fixtures.
Clarins Hand & Nail Treatment Cream is one of them, with nearly 10,000 sold over the last 12 months.
And its return happens to be perfectly timed for colder days, central heating and the annual realisation that you probably should have started using hand cream three weeks ago.
Keep one at your desk. Keep one by the sink. We won't judge if there's another in your bag.
Shop Clarins Hand & Nail Treatment Cream →
Calvin Klein Eternity Moment Eau de Parfum 100ml
Still having a moment.
RRP £98.00 | allbeauty £24.10
Save £73.90 / 75%
Some fragrance trends last a season. Calvin Klein Eternity Moment has been around for more than two decades — and allbeauty customers are clearly nowhere near finished with it.
A bright fruity-floral blend of lychee, pomegranate and guava gives way to peony, jasmine and water lily, with musk and rosewood underneath.
The important number?
Over 6,500+ bottles sold in the last 12 months.
Proof that sometimes the fragrance you already know is exactly the one you want.
Shop Calvin Klein Eternity Moment →
Jimmy Choo Eau de Parfum 100ml
Five thousand bottles say plenty.
RRP £96.00 | allbeauty £39.90
Save £56.10 / 58%
Pear and Italian orange. Tiger orchid. Toffee and patchouli.
Jimmy Choo Eau de Parfum sits at the richer, more sensual end of our five Prime Picks — and more than 5,000 bottles sold in the last 12 months suggest plenty of you agree.
If Eternity Moment is the easy daytime reach, consider this the one you bring out when the plans get better.
Or, frankly, have both.
Shop Jimmy Choo Eau de Parfum →
No hype. Just very good beauty.
Beauty moves quickly. Your favourites don't always need to.
These five have survived new launches, new trends and whatever ingredient TikTok decided we all needed last Tuesday. You kept buying them anyway.
That's why they're our Prime Picks.
And they're not the only prices worth checking this week.
It's Prime Time.
For 48 hours, we're putting some of our best-known beauty names and allbeauty prices firmly in the spotlight.
Seen something on your list? Check us first.
Prime Picks FAQs
What are allbeauty Prime Picks? For this edit, we've selected five bestselling beauty products that allbeauty customers bought in their thousands over the 12 months to 1 October 2026 and which are now back in stock.
How were the Prime Picks chosen? By looking at allbeauty's own customer sales data rather than what's currently trending. No hype required.
Are all five products back in stock? They were back in stock when this edit was published. The favourites have a habit of disappearing, so live availability is always shown on the individual product page.
Will there be more Prime Picks? These are just five of them. Explore the full edit to find more skincare, body care and fragrance worth checking this Prime Time.
