Aveda Shampure Nurturing Shampoo 250ml

Aveda Shampure Nurturing Shampoo is a gentle daily shampoo designed to cleanse the hair without leaving it feeling heavy. The light, silicone-free formula is 96% naturally derived and works to remove everyday impurities while providing weightless nourishment, making it a comfortable choice for regular use. Infused with abyssinian oil, it helps to leave hair feeling soft, smooth and easy to manage, with a clean, fresh finish that suits fine to medium hair types in particular.

The shampoo is scented with Aveda’s signature Shampure aroma, a calming blend of 25 pure flower and plant essences including certified organic lavender, petitgrain and ylang ylang. This soothing fragrance adds a moment of relaxation to a daily haircare routine, turning a simple wash into a small ritual of self-care. Massage into wet hair, work into a lather and rinse thoroughly, then follow with Shampure Nurturing Conditioner to support light, long-lasting conditioning and a soft, healthy-looking shine.

Why we love it
- Gently cleanses while providing light, weightless nourishment, making it comfortable for everyday use.
- Infused with abyssinian oil, which helps to leave hair feeling soft, smooth and easy to manage.
- Features the iconic Shampure aroma, a calming blend of 25 pure flower and plant essences for a soothing in-shower experience.
- Silicone-free and 96% naturally derived, ideal for those who prefer a more nature-inspired approach to haircare, especially for fine to medium hair types.

How to use
How to Use:
Apply to thoroughly wet hair. Massage the shampoo into the scalp and lengths to create a light lather. Rinse carefully with warm water. Follow with Shampure Nurturing Conditioner if desired.

Frequency:
Use as needed or according to the product instructions for regular cleansing.

Application Technique:
Distribute a small amount of the formula between the hands before applying to the scalp. Work in with the fingertips, then smooth through mid-lengths and ends to cleanse the hair evenly. Rinse until the water runs clear.

Best Practices:
Use on wet hair as the first step in your haircare routine before conditioner or treatments. Adjust the amount used according to hair length and thickness. For a more relaxing experience, take a moment to breathe in the calming aroma while massaging the scalp.

Safety Tips:
Avoid contact with eyes. If the product gets into the eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs and follow any additional guidance on the product packaging.

Water/Aqua/Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (Ci 75120)

How to Use:
Apply to thoroughly wet hair. Massage the shampoo into the scalp and lengths to create a light lather. Rinse carefully with warm water. Follow with Shampure Nurturing Conditioner if desired.

Frequency:
Use as needed or according to the product instructions for regular cleansing.

Application Technique:
Distribute a small amount of the formula between the hands before applying to the scalp. Work in with the fingertips, then smooth through mid-lengths and ends to cleanse the hair evenly. Rinse until the water runs clear.

Best Practices:
Use on wet hair as the first step in your haircare routine before conditioner or treatments. Adjust the amount used according to hair length and thickness. For a more relaxing experience, take a moment to breathe in the calming aroma while massaging the scalp.

Safety Tips:
Avoid contact with eyes. If the product gets into the eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs and follow any additional guidance on the product packaging.

- Gently cleanses while providing light, weightless nourishment, making it comfortable for everyday use.
- Infused with abyssinian oil, which helps to leave hair feeling soft, smooth and easy to manage.
- Features the iconic Shampure aroma, a calming blend of 25 pure flower and plant essences for a soothing in-shower experience.
- Silicone-free and 96% naturally derived, ideal for those who prefer a more nature-inspired approach to haircare, especially for fine to medium hair types.