amika Normcore Signature Shampoo 275ml

amika Normcore Signature Shampoo 275ml is a gentle, sulphate-free shampoo designed to cleanse hair without leaving it feeling stripped or dry. The creamy lather works to lift away daily build-up while adding lightweight moisture, so hair feels soft, refreshed and easy to manage. Infused with coconut acid and omega 7-rich sea buckthorn, the formula helps to nourish from root to tip and promotes the look of smooth, healthy, shiny strands. The signature scent blends warm vanilla, spicy sweet clover and fresh citrus for a subtly uplifting wash-day experience.

Suitable for straight, wavy, curly and coily hair, and for fine through to thick hair types, this everyday shampoo is also safe for colour-treated hair. It fits easily into any regular wash routine: simply use in place of your usual shampoo, then follow with a hydrating conditioner. With regular use, it helps to support softer-feeling hair that’s easier to detangle and style, while keeping the scalp feeling comfortably clean.

water/eau/aqua, sodium cocoyl isethionate, glycol distearate, cocamidopropyl hydroxysultaine, cocamidopropylamine oxide, coconut acid, fragrance/parfum, hippophae rhamnoides (sea buckthorn) fruit extract, glycerin, sodium isethionate, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, hexylene glycol, citric acid, sodium chloride, polyquaternium-7, cocamidopropyl betaine, cocamidopropyl dimethylamine, phenoxyethanol,limonene, hydroxycitronellal,

How to Use:
Wet hair thoroughly. Emulsify a small, or quarter-sized, amount of Normcore Signature Shampoo in your hands. Massage into the scalp and roots, working the lather through to the lengths. Rinse well with warm water. Repeat for a second cleanse if desired, then follow with conditioner.

Frequency:
Use as needed according to your usual hair-wash routine.

Application Technique:
Apply to wet hair, focusing first on the scalp where most build-up collects, then smooth the lather through mid-lengths and ends. Rinse until the water runs clear before applying conditioner.

Best Practices:
For best cosmetic results, use as the cleansing step in your wash routine and pair with a compatible conditioner. Adjust the amount of product to suit your hair length and thickness. Finish with cool water if desired to help leave hair feeling smoother.

Safety Tips:
Avoid contact with eyes. If product gets into the eyes, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Always follow any additional instructions on the product packaging.

- Gently cleanses with a sulphate-free formula that helps to leave hair feeling clean yet comfortably hydrated.
- Enriched with coconut acid and sea buckthorn to support softer, smoother and shinier-looking strands.
- Lightweight texture and lather make it easy to use as an everyday shampoo for straight, wavy, curly or coily hair.
- Features amika’s signature warm vanilla, clover and fresh citrus fragrance for a subtly uplifting shower moment.