Aveda Be Curly Advanced Shampoo 250ml

Aveda Be Curly Advanced Shampoo 250ml is a creamy, sulphate-free shampoo created especially for curly, coily and wavy hair. The rich lather works to lift away daily build-up without stripping, while plant-derived cleansers and conditioning agents help curls feel hydrated, soft and more manageable. With kokum seed butter, sunflower seed oil and a peptide blend from plant proteins, the formula is designed to support fragile curl patterns and promote the look of smoother, more defined curls. A refreshing citrus Pure-Fume aroma with notes of lemon, bergamot and orange adds a clean, uplifting finish to every wash.

Ideal for curl types from loose waves to tight coils and suitable for fine, medium and thick hair, this shampoo fits easily into a regular wash day routine. Use it whenever hair needs a thorough yet gentle cleanse, then follow with a curl-friendly conditioner or masque to lock in moisture. Hair is left feeling cleansed, comfortable and conditioned, with curls that appear bouncier and more polished.

Why we love it
- Creamy, sulphate-free formula that cleanses without stripping, helping curls feel soft and comfortable after washing.
- Designed for curls, coils and waves from 2A to 4C, making it a versatile choice for a wide range of textured hair types.
- Enriched with kokum seed butter, sunflower seed oil and plant-derived proteins to support moisture, strength and curl definition.
- Finished with Aveda’s uplifting citrus Pure-Fume aroma, which adds a fresh, spa-like touch to every wash day routine.

How to use
How to Use:
Start with thoroughly wet hair. Massage a small amount of Aveda Be Curly Advanced Shampoo into the scalp, then work through the lengths to create a creamy lather. Rinse thoroughly with warm water. Follow with a curl-friendly conditioner, masque or the matching Be Curly Advanced conditioner.

Frequency:
Use as needed, according to hair type and personal wash day routine.

Application Technique:
Apply mainly to the scalp and roots, using fingertips to gently massage and lift away build-up, then smooth the lather down through mid-lengths and ends before rinsing. Ensure all product is rinsed out before applying conditioner or styling products.

Best Practices:
Use on thoroughly wet hair for an even lather. Pair with a hydrating conditioner or masque to help maintain moisture in curls, coils and waves. Comb or detangle hair gently while conditioned rather than during shampooing to help minimise breakage.

Safety Tips:
For external use only. Avoid contact with eyes; if this occurs, rinse well with water. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the product packaging.

Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate

How to Use:
Start with thoroughly wet hair. Massage a small amount of Aveda Be Curly Advanced Shampoo into the scalp, then work through the lengths to create a creamy lather. Rinse thoroughly with warm water. Follow with a curl-friendly conditioner, masque or the matching Be Curly Advanced conditioner.

Frequency:
Use as needed, according to hair type and personal wash day routine.

Application Technique:
Apply mainly to the scalp and roots, using fingertips to gently massage and lift away build-up, then smooth the lather down through mid-lengths and ends before rinsing. Ensure all product is rinsed out before applying conditioner or styling products.

Best Practices:
Use on thoroughly wet hair for an even lather. Pair with a hydrating conditioner or masque to help maintain moisture in curls, coils and waves. Comb or detangle hair gently while conditioned rather than during shampooing to help minimise breakage.

Safety Tips:
For external use only. Avoid contact with eyes; if this occurs, rinse well with water. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the product packaging.

- Creamy, sulphate-free formula that cleanses without stripping, helping curls feel soft and comfortable after washing.
- Designed for curls, coils and waves from 2A to 4C, making it a versatile choice for a wide range of textured hair types.
- Enriched with kokum seed butter, sunflower seed oil and plant-derived proteins to support moisture, strength and curl definition.
- Finished with Aveda’s uplifting citrus Pure-Fume aroma, which adds a fresh, spa-like touch to every wash day routine.