Aveda Botanical Repair™ Purple Toning Shampoo 200ml

Name: Aveda Botanical Repair™ Purple Toning Shampoo 200ml
Brand: Aveda
SKU: 17968444
Price: 22.50 GBP
Availability: OutOfStock

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Aveda Botanical Repair™ Purple Toning Shampoo 200ml

£22.50

~~£30.00~~ £22.50

RRP: £30.00

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Description

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Ingredients

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Sodium Methyl Cocoyl Taurate, Gylcerin, Hydroxypropyl Starch Phosphate, Behentrimonium Chloride, Fragrance/Parfum, Hydrolyzed Vegetable Protein, Hydrolyzed Quinoa Protein, Panthenol, Tocopherol, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Euterpe Oleracea Fruit Oil, Camellia Sinensis Leaf Extract, Lactic Acid, Squalane, Tartaric Acid, Citric Acid, Sodium Chloride, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Limonene, Linalool, Citronellol, Geraniol, Benzyl Benzoate

How to Use

How to Use:
Apply to clean, wet hair. Massage Botanical Repair™ Purple Toning Shampoo evenly through the lengths and scalp. Leave on for 1–3 minutes, depending on how much neutralising of yellow or brassy tones you’d like, then rinse thoroughly.

Frequency:
Use each wash day until your desired tone is achieved, then use weekly or as needed to maintain the colour result.

Application Technique:
Work the shampoo into a gentle lather, ensuring even coverage from roots to ends. Rinse well until the water runs clear before following with a suitable conditioner or masque.

Best Practices:
Use on pre-wetted hair and avoid leaving on for longer than recommended. Follow with a nourishing conditioner from the Botanical Repair range to support softness and shine. Patch test new products where suitable and store the bottle in a cool, dry place with the cap closed.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately. Use externally only. Discontinue use if irritation occurs and keep out of reach of children. Follow any additional directions and cautions printed on the product packaging.

Why we love it

- Violet-rich pigments help to reduce brassy and yellow tones, promoting a cooler, brighter-looking blonde or silver finish.
- Plant-powered bond-building technology works to support fragile, lightened hair so it feels stronger and more resilient.
- Silicone-free, 96% naturally derived and vegan, making this product a thoughtful choice for more conscious haircare routines.
- The Pure-Fume™ aroma with ylang-ylang, rose and marjoram adds a soft, uplifting scent that enhances the overall wash-day experience.