Briogeo Curl Charisma Rice Amino & Avocado Hydrating Shampoo 236ml

Briogeo Curl Charisma Rice Amino & Avocado Hydrating Shampoo is a creamy, sulphate-free cleanser designed especially for curls, coils and waves. The formula works to lift away daily impurities while helping hair feel soft, hydrated and more defined. Rice amino acids, tomato fruit ferment and quinoa extract support the look of a smoother cuticle and more consistent curl pattern, while shea butter, avocado oil and rosehip oil provide comforting moisture without a heavy feel. The shampoo is lightly fragranced with a blend of citrus, florals and warm spices, adding a subtle, uplifting note to wash day.

Ideal for dry, frizz-prone or textured hair, this shampoo fits neatly into a curl-friendly routine as the cleansing step before conditioner and styling products. It may help to minimise the look of frizz, encourage bounce and leave hair feeling clean yet nourished. Use it whenever hair needs a thorough but gentle cleanse, then follow with Briogeo Curl Charisma Rice Amino + Shea Curl Defining Conditioner or your preferred hydrating conditioner.

Water/Aqua/Eau, Lauramidopropyl Betaine*, Sodium Cocoyl Isethionate*, Glycerin*, Glycol Distearate*, Cocamidopropyl Hydroxysultaine*, Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter*, Oryza Sativa (Rice) Extract*, Rice Amino Acids*, Lactobacillus/Tomato Fruit Ferment Extract*, Persea Gratissima (Avocado) Oil*, Rosa Canina Fruit Oil*, Acanthus Mollis Leaf Extract*, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice*, Keratin Amino Acids*, Coconut Acid*, Hydrolyzed Quinoa*, Sodium Hyaluronate*, Acyl Coenzyme A Desaturase*, Citrus Aurantium Dulcis (Orange) Peel Oil*, Citrus Paradisi (Grapefruit) Peel Oil*, Polyquaternium-71, Sodium Lauryl Sulfoacetate, Leuconostoc/Radish Root Ferment Filtrate*, Sodium Lauroyl Sarcosinate, Sodium Isethionate, Polyquaternium-7, Anhydroxylitol*, Xylitylglucoside*, Xylitol*, Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol

How to Use:
Apply to thoroughly wet hair. Massage the shampoo into the scalp and through the lengths for around 30 seconds, allowing the lather to build, then rinse well. If hair has heavy product build-up, repeat the process. Follow with a hydrating conditioner, such as Briogeo Curl Charisma Rice Amino + Shea Curl Defining Conditioner.

Frequency:
Use as needed whenever hair requires cleansing, in line with your usual wash routine.

Application Technique:
Focus the shampoo at the roots and scalp, working it gently through the mid-lengths and ends. Rinse until the water runs clear before applying conditioner.

Best Practices:
Use on wet hair and take time to massage the scalp to help lift impurities. For curls, avoid rough towel-drying; instead, gently squeeze out excess water before applying conditioner and styling products. Patch test new haircare if you’re prone to sensitivity and always follow the directions on the packaging.

Safety Tips:
Avoid contact with eyes. If product gets into the eyes, rinse immediately with clean water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children.

- Designed for curls, coils and waves, helping hair feel clean yet comfortably hydrated.
- Rice amino acids and tomato fruit ferment work to support a smoother cuticle and more defined curl pattern.
- Shea butter, avocado and rosehip oils provide nourishing moisture without a heavy or greasy finish.
- Sulphate-free formula that fits easily into a curl-friendly routine alongside conditioners and styling products.