Color Wow Flo-etry Vital Natural Serum 10fl.oz. / 295ml

Color Wow Flo-etry Vital Natural Serum is a leave-in treatment designed to give curly and coily hair a smoother, more hydrated look without weight or residue. Using the brand’s Naked Technology and Profaxil-18 Complex, the formula helps to disperse a rich blend of jojoba, pequi and coconut oils evenly along each strand, from lengths to ends. Curls are left feeling moisturised, soft and supple, with a glossy, frizz-reduced finish that still feels light and touchable rather than coated or greasy.

Ideal for naturally curly, coily or dehydrated hair that struggles to retain moisture, this serum fits easily into a wash-day routine after shampoo and conditioner. Applied to wet hair, it works to support plumper, more defined curls that look healthy and bouncy. The creamy texture smooths through the hair for even coverage, helping to improve slip for easier detangling and styling. With regular use, it may help curls appear more consistently hydrated and better shaped from root to tip.

Why we love it
- Designed to moisturise and plump curly and coily hair, helping curls look juicy, soft and more defined
- Lightweight Naked Technology and Profaxil-18 Complex disperse jojoba, pequi and coconut oils without leaving hair greasy or coated
- Works as an easy leave-in step after washing to support frizz control, shine and smoother-feeling strands
- Ideal for dehydrated curls that struggle to hold moisture, fitting seamlessly into a regular curl-care routine

How to use
How to Use:
Apply to freshly washed, wet hair. Working in sections, smooth a small amount of the serum through curls from mid-lengths to ends, using fingers or a wide-tooth comb to distribute evenly. Leave in and style as desired.

Frequency:
Use as needed after washing and conditioning, or according to the product instructions.

Application Technique:
Apply to clean, wet hair, ensuring each section is evenly coated. Comb or finger-comb through to help distribute the formula and encourage curl pattern, then allow hair to air dry or style with a diffuser if preferred.

Best Practices:
For best results, use after a curl-friendly shampoo and conditioner. Focus on the driest areas and avoid applying too close to the roots if hair is easily weighed down. Start with a small amount and add more only if needed.

Safety Tips:
For external use only. Avoid contact with eyes; if contact occurs, rinse thoroughly with clean water. Discontinue use if irritation occurs and keep out of reach of children.

Aqua/Water, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Peg-40/Ppg-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Polyquaternium-37, Dipropylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Propylene Glycol Dicaprylate/Dicaprate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Caprylyl Glycol, Caryocar Brasiliense (Pequi) Fruit Oil, Ceteareth-20, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Ppg-1 Trideceth-6, Hydrolyzed Rice Protein, Fragrance/Parfum, Quaternium-33, Benzyl Alcohol, Tocopherol, Potassium Sorbate, Sodium Benzoate

How to Use:
Apply to freshly washed, wet hair. Working in sections, smooth a small amount of the serum through curls from mid-lengths to ends, using fingers or a wide-tooth comb to distribute evenly. Leave in and style as desired.

Frequency:
Use as needed after washing and conditioning, or according to the product instructions.

Application Technique:
Apply to clean, wet hair, ensuring each section is evenly coated. Comb or finger-comb through to help distribute the formula and encourage curl pattern, then allow hair to air dry or style with a diffuser if preferred.

Best Practices:
For best results, use after a curl-friendly shampoo and conditioner. Focus on the driest areas and avoid applying too close to the roots if hair is easily weighed down. Start with a small amount and add more only if needed.

Safety Tips:
For external use only. Avoid contact with eyes; if contact occurs, rinse thoroughly with clean water. Discontinue use if irritation occurs and keep out of reach of children.

- Designed to moisturise and plump curly and coily hair, helping curls look juicy, soft and more defined
- Lightweight Naked Technology and Profaxil-18 Complex disperse jojoba, pequi and coconut oils without leaving hair greasy or coated
- Works as an easy leave-in step after washing to support frizz control, shine and smoother-feeling strands
- Ideal for dehydrated curls that struggle to hold moisture, fitting seamlessly into a regular curl-care routine