Joico Blonde Life Violet Shampoo 1000ml

Joico Blonde Life Violet Shampoo 1000ml is a brass-neutralising shampoo designed to keep blonde hair looking cool, bright and refreshed between salon visits. The rich, violet-tinted lather gently lifts away daily impurities, excess oil and product build-up while depositing tone-correcting pigments that help to counteract unwanted yellow or brassy tones. Hair is left feeling clean yet comfortable, with a smoother, glossier finish that enhances the look of icy and cool blonde shades.

Infused with nourishing Monoi and Tamanu oils, the formula helps to care for fragile, lightened hair, supporting softness, shine and manageability. Arginine, a naturally occurring amino acid, works to support the hair’s strength, making this shampoo a thoughtful choice for highlighted, bleached or double-processed blondes. Use it in place of your regular shampoo whenever your colour starts to look warm, then follow with a suitable conditioner from the Blonde Life range to complete your routine and help maintain a fresh, salon-bright blonde at home.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200)

How to Use:
Apply Joico Blonde Life Violet Shampoo 1000ml to thoroughly wet hair. Massage into the scalp and lengths to create a rich lather, ensuring all blonde areas are evenly covered. Leave on the hair for 1–3 minutes to allow the violet pigments to work, then rinse thoroughly. Follow with Blonde Life Violet Conditioner or your preferred conditioner.

Frequency:
Use 2–3 times per week to help maintain cool tones, or as needed according to the product instructions.

Application Technique:
Distribute the shampoo evenly from roots to ends, focusing on areas that tend to look brassy. Work gently with the fingertips rather than nails, then rinse until the water runs clear before applying conditioner.

Best Practices:
Use on pre-rinsed, detangled hair for even coverage. Alternate with a non-toning shampoo if hair is very light or porous. Rinse the product from hands and around the hairline to avoid staining, and always follow with a nourishing conditioner.

Safety Tips:
Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use externally only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the packaging.

- Works to neutralise unwanted yellow and brassy tones, helping blonde hair look cooler and cleaner between salon visits.
- Enriched with Monoi and Tamanu oils to support softness, shine and a smoother feel on lightened, fragile hair.
- Contains Arginine and smart-release technology that help to care for colour-treated strands while you cleanse.
- Easy to slot into an existing routine as a targeted toning shampoo used a few times a week for a brighter-looking blonde finish.