Kérastase Blond Absolu Bain Ultra-Violet: Anti-Brass Purple Shampoo 250ml

Kérastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo is a targeted cleanser for lightened, highlighted, cool blonde or grey hair that’s starting to look yellow or dull. The rich, violet formula is infused with ultra-violet neutralising pigments to help counteract unwanted warmth and promote a cleaner, cooler-looking blonde. Hyaluronic Acid and Edelweiss Flower Extract work alongside vitamins C and E to hydrate the hair fibre, support softness and suppleness, and help protect against daily external stressors, leaving hair feeling smoother and more manageable with a healthy-looking shine.

This shampoo fits easily into a blonde-care routine whenever tones need refreshing. Use it in place of your regular shampoo, or alternate with a hydrating cleanser such as Bain Lumière, depending on how much neutralisation you’d like. The creamy lather gently lifts away impurities and excess oil while caring for sensitised lengths, making it especially suited to colour-treated, highlighted or grey hair that needs both tone correction and care. Hair is left feeling clean, nourished and luminous, with a fresher, brighter-looking blonde.

Why we love it
- Designed to neutralise yellow and brassy tones, helping blonde and grey hair look cooler and brighter between salon visits.
- Enriched with Hyaluronic Acid, Edelweiss Flower Extract and vitamins C and E to support hydration, softness and resilience in sensitised, lightened hair.
- The violet, creamy lather gently cleanses while caring for the hair fibre, so hair feels clean yet comfortable rather than stripped.
- Fits easily into a blonde-care routine, whether used alone or alternated with a hydrating shampoo for tailored tone and care.

How to use
How to Use:
Wet hair thoroughly and squeeze out any excess water. Apply a small, even amount of Kérastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo to the scalp and lengths. Add a little water to work into a soft lather and massage gently. Leave on for 2–5 minutes, depending on the level of neutralisation desired, then rinse thoroughly. If needed, follow with a suitable conditioner or mask from the Blond Absolu range.

Frequency:
Use as needed when blonde or grey tones start to look warm or brassy, or according to the product instructions. Many people like to alternate it with a regular hydrating shampoo.

Application Technique:
Distribute the shampoo in sections over the scalp and through the lengths, then emulsify with water. Massage with fingertips rather than nails to cleanse the scalp, and smooth the lather down the hair before rinsing.

Best Practices:
Apply to wet, towel-squeezed hair for an even result. Rinse until the water runs clear and follow with a nourishing conditioner or mask, especially on sensitised or highlighted hair.

Safety Tips:
Avoid contact with eyes. If contact occurs, rinse immediately. For external use only. Discontinue use if irritation occurs and follow any additional guidance on the packaging.

Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Glycol Distearate, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730 / Acid Violet 43, Salicylic Acid, Carbomer, Limonene, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Magnesium Acetate, Glycerin, Sodium Hyaluronate, Tocopherol, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Phenoxyethanol, Leontopodium Alpinum Flower/Leaf Extract, Fumaric Acid, Malva Sylvestris Flower Extract / Mallow Flower Extract, Potassium Sorbate, Parfum / Fragrance

How to Use:
Wet hair thoroughly and squeeze out any excess water. Apply a small, even amount of Kérastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo to the scalp and lengths. Add a little water to work into a soft lather and massage gently. Leave on for 2–5 minutes, depending on the level of neutralisation desired, then rinse thoroughly. If needed, follow with a suitable conditioner or mask from the Blond Absolu range.

Frequency:
Use as needed when blonde or grey tones start to look warm or brassy, or according to the product instructions. Many people like to alternate it with a regular hydrating shampoo.

Application Technique:
Distribute the shampoo in sections over the scalp and through the lengths, then emulsify with water. Massage with fingertips rather than nails to cleanse the scalp, and smooth the lather down the hair before rinsing.

Best Practices:
Apply to wet, towel-squeezed hair for an even result. Rinse until the water runs clear and follow with a nourishing conditioner or mask

- Designed to neutralise yellow and brassy tones, helping blonde and grey hair look cooler and brighter between salon visits.
- Enriched with Hyaluronic Acid, Edelweiss Flower Extract and vitamins C and E to support hydration, softness and resilience in sensitised, lightened hair.
- The violet, creamy lather gently cleanses while caring for the hair fibre, so hair feels clean yet comfortable rather than stripped.
- Fits easily into a blonde-care routine, whether used alone or alternated with a hydrating shampoo for tailored tone and care.