Kérastase Genesis Bain Hydra-Fortifiant: Anti Hair-Fall Fortifying Shampoo 250ml

Kérastase Genesis Bain Hydra-Fortifiant is a fortifying shampoo created for weakened hair that’s prone to falling due to breakage. The lightweight gel texture gently lifts away excess oil, impurities and product build-up from the scalp while respecting the lengths, making it especially suited to normal to oily hair types. Infused with ginger root and Edelweiss native cells, the formula helps to support the feel of stronger, more resilient strands and promotes the look of fuller, healthier hair over time.

Ideal as a daily cleanse or as part of a targeted anti-breakage routine, this shampoo works well for fine, fragile or thinning-feeling hair that needs freshness without heaviness. Used in the shower, it leaves the scalp feeling purified and the hair feeling soft, clean and more manageable, ready for conditioner or mask. With regular use alongside the rest of the Genesis routine, it helps to reduce the risk of hair fall due to breakage from brushing and encourages a more confident, cared-for finish.

Why we love it
- Designed for weakened, normal to oily hair that’s prone to falling due to breakage, helping hair feel stronger and more resilient
- Gently clarifies the scalp and lengths, removing excess oil and build-up without leaving hair feeling stripped or heavy
- Enriched with ginger root and Edelweiss native cells to support the look of fuller, healthier hair with continued use
- Fits seamlessly into a targeted anti-breakage routine, pairing well with Genesis conditioners, masks and serums for added care

How to use
How to Use:
Wet hair thoroughly. Apply a small amount of shampoo to the scalp and roots, then gently massage to lather. Work the lather through the lengths and rinse well. Repeat if desired for a more thorough cleanse.

Frequency:
Use as needed, following the product instructions on the packaging.

Application Technique:
Focus the first application on the scalp to help lift away oil and impurities, then draw the lather down through mid-lengths and ends. Rinse until the water runs clear before following with conditioner or mask.

Best Practices:
Use on wet hair and take time to massage the scalp to encourage an even cleanse. Rinse carefully to avoid residue and follow with complementary Genesis care for added conditioning. Adjust the amount of product according to hair length and thickness.

Safety Tips:
Avoid contact with eyes; if contact occurs, rinse immediately and thoroughly. For external use only. Discontinue use if irritation occurs and keep out of reach of children.

Aqua / Water / Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Glycerin, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract / Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Xylitylglucoside, Anhydroxylitol, Leontopodium Alpinum Callus Culture Extract, Xylitol, Xanthan Gum, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum / Fragrance

How to Use:
Wet hair thoroughly. Apply a small amount of shampoo to the scalp and roots, then gently massage to lather. Work the lather through the lengths and rinse well. Repeat if desired for a more thorough cleanse.

Frequency:
Use as needed, following the product instructions on the packaging.

Application Technique:
Focus the first application on the scalp to help lift away oil and impurities, then draw the lather down through mid-lengths and ends. Rinse until the water runs clear before following with conditioner or mask.

Best Practices:
Use on wet hair and take time to massage the scalp to encourage an even cleanse. Rinse carefully to avoid residue and follow with complementary Genesis care for added conditioning. Adjust the amount of product according to hair length and thickness.

Safety Tips:
Avoid contact with eyes; if contact occurs, rinse immediately and thoroughly. For external use only. Discontinue use if irritation occurs and keep out of reach of children.

- Designed for weakened, normal to oily hair that’s prone to falling due to breakage, helping hair feel stronger and more resilient
- Gently clarifies the scalp and lengths, removing excess oil and build-up without leaving hair feeling stripped or heavy
- Enriched with ginger root and Edelweiss native cells to support the look of fuller, healthier hair with continued use
- Fits seamlessly into a targeted anti-breakage routine, pairing well with Genesis conditioners, masks and serums for added care