Kérastase Genesis Bain Nutri-Fortifiant: Nourishing & Fortifying Shampoo 250ml

Kérastase Genesis Bain Nutri-Fortifiant is a nourishing, fortifying shampoo created for normal to dry hair that feels fragile and is prone to falling due to breakage from brushing. The rich, creamy lather works to gently cleanse the scalp and lengths, lifting away impurities, excess oil and product build-up while respecting the scalp. Enriched with Edelweiss Native Cells and Ginger Root, the formula helps to reinforce the feel of the hair fibre, support resilience and provide comforting hydration so hair looks smoother, softer and more supple from root to tip.

Ideal for dry, weakened or thicker hair types that need both strength and care, this shampoo fits easily into a regular haircare routine as the cleansing step before conditioner or mask. With continued use, hair is left feeling more nourished and easier to manage, with a healthy-looking shine and a touchably soft finish. Use whenever you wash your hair to help support the look of fuller, more resilient lengths day after day.

Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Limonene, Glycol Distearate, Mica, Peg-100 Stearate, Linalool, Steareth-6, Phenoxyethanol, Coco - Betaine, Trideceth-3, Ci 77891/Titanium Dioxide, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract/Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Acetic Acid, Fumaric Acid, Xylitylglucoside, Anhydroxylitol, Leontopodium Alpinum Callus Culture Extract, Xylitol, Xanthan Gum, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum/Fragrance

How to Use:
Wet hair thoroughly with warm water. Apply a small, coin-sized amount of shampoo to the scalp and roots. Add a little water and massage gently to create a rich lather, working through the lengths. Rinse well and repeat if needed, then follow with your chosen Genesis conditioner or mask.

Frequency:
Use whenever you wash your hair, or according to the product instructions.

Application Technique:
Focus the first application on the scalp, using fingertips to massage in circular motions to help lift away impurities. On the second application, work the lather through mid-lengths and ends before rinsing thoroughly.

Best Practices:
Apply to thoroughly wet hair for an even lather. Rinse carefully to avoid residue, and follow with a complementary conditioner or mask for added nourishment. Consider finishing with cool water to help promote shine.

Safety Tips:
Avoid contact with eyes. If product gets into the eyes, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and follow any additional guidance on the packaging.

- Designed for normal to dry, weakened hair that’s prone to falling due to breakage, making it a thoughtful choice for periods of increased shedding.
- Enriched with Edelweiss Native Cells and Ginger Root to help support stronger-feeling, more resilient hair fibres.
- Rich, creamy lather gently cleanses scalp and lengths while providing comforting nourishment and softness.
- Fits seamlessly into a strengthening haircare routine, pairing well with Genesis conditioners, masks and leave-in treatments for added care.