L'Oréal Professionnel Keratin Alpha Sleek Anti Frizz & Smoothing Shampoo 300ml

L'Oréal Professionnel Keratin Alpha Sleek Anti Frizz & Smoothing Shampoo is a professional, sulphate-free cleanser designed to help tame unruly, frizzy or puffy hair while keeping it feeling soft and cared for. The ultra-creamy texture cushions the hair fibre as it cleanses, helping to smooth the surface, support the hair’s keratin structure and promote a sleeker, shinier finish. Hair is left feeling more supple and hydrated, with movement that still looks natural rather than weighed down. It’s suitable for all hair types that struggle with frizz, excess volume or humidity.

This shampoo fits easily into an at-home smoothing routine, acting as the first step before any mask, smoothing treatment or serum from the Keratin Alpha Sleek range. Used regularly, it helps to support longer-lasting smoothness and more manageable styling between washes. Simply work it through wet hair to create a rich lather, then rinse away to reveal hair that feels cleaner, smoother and easier to brush and blow-dry.

Why we love it
- Ultra-creamy, sulphate-free formula that gently cleanses while helping to smooth frizz-prone hair.
- Works to support the hair’s keratin structure, promoting a sleeker, shinier and more manageable finish.
- Fits seamlessly into a wider Keratin Alpha Sleek routine for those wanting longer-lasting smoothness at home.
- Suitable for all hair types that struggle with frizz, excess volume or humidity, without feeling heavy or stripping.

How to use
How to Use:
Wet hair thoroughly. Apply a small amount of shampoo evenly to the scalp and lengths. Massage gently to build a rich, creamy lather. Rinse thoroughly and repeat if desired. Follow with your chosen Keratin Alpha Sleek mask, smoothing treatment or serum as part of your routine.

Frequency:
Use as needed, or according to the product instructions, whenever you wash your hair.

Application Technique:
Work the shampoo between the palms before applying, then focus on the scalp first, using the fingertips to massage in circular motions. Draw the lather through mid-lengths and ends without rough rubbing, then rinse well with lukewarm water until the hair feels clean and product-free.

Best Practices:
Use on thoroughly wet hair for an even lather. Comb hair gently after rinsing to minimise tugging on frizz-prone strands. For those following a smoothing routine, pair with the Keratin Alpha Sleek mask, Smooth Transformer or serum on the days recommended by the brand.

Safety Tips:
For external use only. Avoid contact with eyes; if this occurs, rinse immediately and thoroughly with water. Discontinue use if irritation occurs and keep out of reach of children.

Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycol Distearate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycerin, Parfum / Fragrance, Decyl Glucoside, Cocamidopropyl Betaine, Coco-Betaine, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Amodimethicone, Sodium Hydroxide, Citric Acid, Polyquaternium-7, Carbomer, Polyquaternium-10, Sodium Benzoate, Sodium Chloride, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Salicylic Acid, Benzoic Acid, Tetramethyl Acetyloctahydronaphthalenes, Polysorbate 21, Linalyl Acetate, Carvone, Citrus Limon Peel Oil, Trideceth-6, Limonene, Coumarin, Linalool, Citrus Aurantium Bergamia Peel Oil, Butylene Glycol, C12-13 Alketh-23, C12-13 Alketh-3, Pinene, Cetrimonium Chloride, Juniperus Virginiana Oil, Phenoxyethanol, Sodium Lactate, Taurine, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7

How to Use:
Wet hair thoroughly. Apply a small amount of shampoo evenly to the scalp and lengths. Massage gently to build a rich, creamy lather. Rinse thoroughly and repeat if desired. Follow with your chosen Keratin Alpha Sleek mask, smoothing treatment or serum as part of your routine.

Frequency:
Use as needed, or according to the product instructions, whenever you wash your hair.

Application Technique:
Work the shampoo between the palms before applying, then focus on the scalp first, using the fingertips to massage in circular motions. Draw the lather through mid-lengths and ends without rough rubbing, then rinse well with lukewarm water until the hair feels clean and product-free.

Best Practices:
Use on thoroughly wet hair for an even lather. Comb hair gently after rinsing to minimise tugging on frizz-prone strands. For those following a smoothing routine, pair with the Keratin Alpha Sleek mask, Smooth Transformer or serum on the days recommended by the brand.

Safety Tips:
For external use only. Avoid contact with eyes; if this occurs, rinse immediately and thoroughly with water. Discontinue use if irritation occurs and keep out of reach of children.

- Ultra-creamy, sulphate-free formula that gently cleanses while helping to smooth frizz-prone hair.
- Works to support the hair’s keratin structure, promoting a sleeker, shinier and more manageable finish.
- Fits seamlessly into a wider Keratin Alpha Sleek routine for those wanting longer-lasting smoothness at home.
- Suitable for all hair types that struggle with frizz, excess volume or humidity, without feeling heavy or stripping.