L'Oréal Professionnel SERIE EXPERT Blondifier Gloss Shampoo 300ml

L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo 300ml is a professional shampoo created especially for blonde and highlighted hair that’s starting to look dull or lacklustre. The lightweight, fluid formula gently lifts away daily impurities while working to enhance the look of multidimensional shine. Enriched with polyphenols from açai berry extract, it helps to nourish the hair fibre and smooth the cuticle so blonde tones appear brighter, softer and more refined, without weighing the hair down.

Ideal for natural, lightened or colour-treated blondes, this shampoo fits easily into a regular haircare routine as the cleansing step before conditioner or mask. With continued use, hair is left feeling clean yet comfortable, with a smoother touch and a healthy-looking gloss. It’s a simple way to support salon-coloured hair at home and maintain a fresh, radiant blonde between appointments.

Why we love it
- Designed specifically for blonde and highlighted hair, helping to keep colour looking bright and fresh between salon visits.
- Enriched with polyphenols from açai berry extract to help nourish the hair fibre and smooth the cuticle for a softer feel.
- Gently cleanses without feeling heavy, leaving hair with a light, glossy finish and enhanced shine.
- Fits easily into an everyday routine as a simple step to support softness, radiance and manageability in blonde hair.

How to use
How to Use:
Start with thoroughly wet hair. Apply a small amount of L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo to the scalp and roots, then gently massage to create a soft lather. Work the lather through the lengths and ends, adding a little water if needed. Rinse thoroughly and repeat if a deeper cleanse is desired, then follow with Blondifier conditioner or mask.

Frequency:
Use as needed, according to the product instructions and your hair-washing routine.

Application Technique:
Apply directly to wet hair, focusing first on the scalp before smoothing the lather through mid-lengths and ends. Rinse well until the water runs clear to avoid residue.

Best Practices:
Use on thoroughly wet hair for an even lather. Follow with a suitable conditioner or mask to support softness and shine. If hair is heavily styled or exposed to product build-up, a second shampoo may help to cleanse more effectively.

Safety Tips:
Avoid contact with eyes. If the product gets into the eyes, rinse them immediately and thoroughly with water. Discontinue use if irritation occurs and keep out of reach of children. For external use only. Always follow the directions on the packaging.

Aqua / Water / Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Laureth-5 Carboxylic Acid, Cocamide Mipa, Amodimethicone, Sodium Benzoate, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Polyquaternium-7, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Peg-60 Hydrogenated Castor Oil, Salicylic Acid, Tocopheryl Acetate, Panthenol, Linalool, 2-Oleamido-1,3-Octadecanediol, Magnesium Sulfate, Benzyl Alcohol, Euterpe Oleracea Fruit Extract, Maltodextrin, Ci 19140 / Yellow 5, Ci 14700 / Red 4, Parfum / Fragrance (F.I.L. C228812/1)

How to Use:\nStart with thoroughly wet hair. Apply a small amount of L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo to the scalp and roots, then gently massage to create a soft lather. Work the lather through the lengths and ends, adding a little water if needed. Rinse thoroughly and repeat if a deeper cleanse is desired, then follow with Blondifier conditioner or mask.\n\nFrequency:\nUse as needed, according to the product instructions and your hair-washing routine.\n\nApplication Technique:\nApply directly to wet hair, focusing first on the scalp before smoothing the lather through mid-lengths and ends. Rinse well until the water runs clear to avoid residue.\n\nBest Practices:\nUse on thoroughly wet hair for an even lather. Follow with a suitable conditioner or mask to support softness and shine. If hair is heavily styled or exposed to product build-up, a second shampoo may help to cleanse more effectively.\n\nSafety Tips:\nAvoid contact with eyes. If the product gets into the eyes, rinse them

- Designed specifically for blonde and highlighted hair, helping to keep colour looking bright and fresh between salon visits.\n- Enriched with polyphenols from açai berry extract to help nourish the hair fibre and smooth the cuticle for a softer feel.\n- Gently cleanses without feeling heavy, leaving hair with a light, glossy finish and enhanced shine.\n- Fits easily into an everyday routine as a simple step to support softness, radiance and manageability in blonde hair.