L'Oréal Professionnel SERIE EXPERT Curl Expression Intense Moisturizing Cleansing Cream Shampoo 300ml

L'Oréal Professionnel Serie Expert Curl Expression Intense Moisturizing Cleansing Cream Shampoo is a rich, creamy shampoo created especially for curls and coils. The formula is designed to gently lift away daily impurities while delivering long‑lasting hydration, so hair feels clean yet comfortably nourished rather than stripped. It works particularly well for curly, coily and afro hair that needs moisture without weight, helping curls look healthy, supple and easier to detangle.

Infused with plant‑derived glycerin, Urea H and hibiscus seed, the shampoo helps to attract and retain moisture in dry fibres while supporting the hair’s protective barrier. The texture transforms into a generous, enveloping foam that rinses easily and leaves curls feeling soft and ready for the next step in a care routine. Used as the cleansing step before a mask or leave‑in treatment from the Curl Expression range, it supports a smoother, more defined curl pattern with a fresh floral fragrance featuring jasmine, orchid, freesia and subtle cedarwood notes.

Why we love it
- Designed specifically for curls and coils, this creamy shampoo cleanses without leaving hair feeling stripped or heavy.
- Glycerin, Urea H and hibiscus seed work together to help attract and lock in moisture for softer, more supple curls.
- The rich foam and floral fragrance with jasmine, orchid, freesia and cedarwood make wash day feel like a salon experience.
- Fits seamlessly into a curl care routine as the weekly cleansing step before masks and leave‑ins, helping curls look more defined and easier to detangle.

How to use
How to Use:
Start with thoroughly wet hair. Distribute a small amount of the shampoo evenly through the scalp and lengths. Massage gently until the creamy texture lathers. Add a little water if needed to boost the foam, then rinse thoroughly. Follow with a mask or conditioner and any preferred leave‑in from the Curl Expression routine.

Frequency:
Use once a week as an intense moisturising cleanse, or according to the product instructions and your hair’s needs.

Application Technique:
Apply mainly to the scalp first, working the lather through mid‑lengths and ends without rough rubbing. Rinse well until the water runs clear, ensuring no residue remains before applying subsequent treatments.

Best Practices:
Use on already detangled or gently finger‑combed hair to minimise breakage. For very dry curls, focus shampoo on the roots and allow the foam to cleanse the lengths. Always follow with a hydrating mask or conditioner to support softness and definition.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Use externally only and keep out of reach of children. Discontinue use if irritation occurs and follow any additional guidance on the packaging.

Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropyl Betaine, Cocamide Mea, Glycereth-26, Decyl Glucoside, Citric Acid, Ppg-5-Ceteth-20, Sodium Hydroxide, Divinyldimethicone/Dimethicone Copolymer, Sodium Benzoate, Polyquaternium-7, Sodium Chloride, Amodimethicone, Carbomer, Coco-Betaine, Polyquaternium-10, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Salicylic Acid, C11-15 Pareth-7, Benzoic Acid, Glycerin, Laureth-9, Trideceth-12, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Phenoxyethanol, Hydroxyethyl Urea, Sorbic Acid, Hibiscus Esculentus Seed Extract, Parfum / Fragrance

How to Use:\nStart with thoroughly wet hair. Distribute a small amount of the shampoo evenly through the scalp and lengths. Massage gently until the creamy texture lathers. Add a little water if needed to boost the foam, then rinse thoroughly. Follow with a mask or conditioner and any preferred leave‑in from the Curl Expression routine.\n\nFrequency:\nUse once a week as an intense moisturising cleanse, or according to the product instructions and your hair’s needs.\n\nApplication Technique:\nApply mainly to the scalp first, working the lather through mid‑lengths and ends without rough rubbing. Rinse well until the water runs clear, ensuring no residue remains before applying subsequent treatments.\n\nBest Practices:\nUse on already detangled or gently finger‑combed hair to minimise breakage. For very dry curls, focus shampoo on the roots and allow the foam to cleanse the lengths. Always follow with a hydrating mask or conditioner to support softness and definition.\n\nSafety Tips:\nAvoid contact with

- Designed specifically for curls and coils, this creamy shampoo cleanses without leaving hair feeling stripped or heavy.\n- Glycerin, Urea H and hibiscus seed work together to help attract and lock in moisture for softer, more supple curls.\n- The rich foam and floral fragrance with jasmine, orchid, freesia and cedarwood make wash day feel like a salon experience.\n- Fits seamlessly into a curl care routine as the weekly cleansing step before masks and leave‑ins, helping curls look more defined and easier to detangle.