L'Oréal Professionnel SERIE EXPERT Curl Expression Intense Moisturizing Cleansing Cream Shampoo 500ml

Cleanse your curls the pro way with the new intense moisturising cleansing cream shampoo. Enriched with Glycerin, Urea H and Hibiscus seed extract. This shampoo gently cleanses curls while providing lightweight, long-lasting hydration with a generous and enveloping foaming texture. Developed with 4 international curl experts.

It is highly concentrated with plant-based Glycerin, Urea H & Hibiscus Seed Extract.
Glycerin is a plant-based humectant that holds onto water for long-lasting hydration on the driest fibers.

Urea H, naturally present in the skin, has a double action of retaining hydration and reinforcing the hydrolipid barrier.

Hibiscus seed, extracted from the heart of the hibiscus flower, is a super-rich natural source of amino acids and high-grade vitamins.

This silicone-free jelly formula penetrates easily into hair for a natural feel, with a quick-foaming lightweight texture.

A memorable floral composition of star Jasmine, Orchid & Freesia on top, enveloped in a salon-like refreshing breeze with an overdose of precious cedarwoods.

To use: Once a week, cleanse your hair with this moisturising shampoo at the start of your routine to hydrate with no weighing down feeling, leaving hair ready for the mask and leave-in treatments.

Professional Tip: Use it if you do not have build-up residues in your hair.
This is the go-to shampoo if you have fine open curls.

Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropyl Betaine, Cocamide Mea, Glycereth-26, Decyl Glucoside, Citric Acid, Ppg-5-Ceteth-20, Sodium Hydroxide, Divinyldimethicone/Dimethicone Copolymer, Sodium Benzoate, Polyquaternium-7, Sodium Chloride, Amodimethicone, Carbomer, Coco-Betaine, Polyquaternium-10, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Salicylic Acid, C11-15 Pareth-7, Benzoic Acid, Glycerin, Laureth-9, Trideceth-12, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Phenoxyethanol, Hydroxyethyl Urea, Sorbic Acid, Hibiscus Esculentus Seed Extract, Parfum / Fragrance

How to Use:
Start with thoroughly wet hair. Apply a small amount of the shampoo and distribute evenly from scalp to ends. Massage gently until the creamy formula lathers, then rinse thoroughly. Repeat if needed, then follow with a curl mask or conditioner and your chosen leave‑in products.

Frequency:
Use once a week as an intense moisturising cleanse, or as often as needed according to the product instructions and your hair’s needs.

Application Technique:
Work the shampoo into the scalp using the fingertips, then smooth the lather along the lengths without rough rubbing to help keep curls defined. Rinse with lukewarm water until the hair feels clean and comfortable.

Best Practices:
Use on wet hair only and apply enough product to allow the formula to foam easily. For fine or open curls, use this shampoo when there is no heavy product build‑up, and pair it with a hydrating mask for added softness and slip.

Safety Tips:
Avoid contact with eyes. If contact occurs, rinse immediately and thoroughly. For external use only. Discontinue use if irritation occurs and keep out of reach of children.

- Designed to gently cleanse curls and coils while providing weightless, long‑lasting hydration.
- Enriched with glycerin, Urea H and hibiscus seed extract to help leave hair feeling soft, supple and easier to detangle.
- Creamy, sulphate‑ and silicone‑free texture that foams generously without weighing hair down.
- Delicate floral fragrance with notes of jasmine, orchid and freesia that adds a subtle salon‑like touch to every wash.