L'Oréal Professionnel SERIE EXPERT Silver Shampoo 300ml

L'Oréal Professionnel Serie Expert Silver Shampoo 300ml is a purple toning shampoo designed to care for grey, white and light blonde hair. The gentle cleansing formula works to wash away daily impurities while helping to neutralise unwanted yellow and brassy tones that can appear in lightened or naturally grey hair. Enriched with magnesium, amino acids and violet pigments, it supports a cooler, brighter-looking shade and leaves hair feeling softer with a healthy-looking shine.

This shampoo fits easily into a regular haircare routine whenever your colour needs refreshing. Massage into wet hair to create a rich lather, then rinse thoroughly and follow with a nourishing conditioner or mask, particularly if hair is dry or sensitised from colouring. Used regularly, it helps to maintain a more refined, silvered finish between salon visits so hair looks clean, luminous and well cared for.

Why we love it
- Helps to neutralise yellow and brassy tones in grey, white and light blonde hair for a cooler, cleaner-looking shade.
- Enriched with magnesium, amino acids and violet pigments to support softness, shine and colour clarity.
- Deep purple formula fits easily into a weekly routine to refresh salon colour between appointments.
- Ideal for those wanting to showcase natural or coloured silver tones while keeping hair feeling nourished and cared for.

How to use
How to Use:
Wet hair thoroughly. Apply a small amount of L'Oréal Professionnel Serie Expert Silver Shampoo to the scalp and lengths. Massage gently into a lather, ensuring even distribution through the hair. Rinse thoroughly with warm water. Repeat if needed, then follow with a suitable conditioner or mask.

Frequency:
Use one to two times per week or as needed, according to the product instructions and your desired level of neutralisation.

Application Technique:
Work the shampoo between the palms before applying, then massage with fingertips from roots to ends. Allow the lather to sit on the hair for a short time if stronger toning is desired, then rinse until the water runs clear.

Best Practices:
Use on wet, clean hair and follow with a hydrating conditioner, especially on colour-treated or dry hair. Adjust the contact time and frequency to avoid over-toning. Rinse hair thoroughly to remove all residue.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Use externally only and keep out of reach of children. Discontinue use if irritation occurs and follow any additional guidance on the packaging.

Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Dimethicone, Sodium Benzoate, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Ci 60730 / Acid Violet 43, Salicylic Acid, Carbomer, Benzyl Salicylate, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Limonene, Magnesium Acetate, Hexyl Cinnamal, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Phenoxyethanol, Fumaric Acid, Parfum / Fragrance (F.I.L. C230906/1)

How to Use:
Wet hair thoroughly. Apply a small amount of L'Oréal Professionnel Serie Expert Silver Shampoo to the scalp and lengths. Massage gently into a lather, ensuring even distribution through the hair. Rinse thoroughly with warm water. Repeat if needed, then follow with a suitable conditioner or mask.

Frequency:
Use one to two times per week or as needed, according to the product instructions and your desired level of neutralisation.

Application Technique:
Work the shampoo between the palms before applying, then massage with fingertips from roots to ends. Allow the lather to sit on the hair for a short time if stronger toning is desired, then rinse until the water runs clear.

Best Practices:
Use on wet, clean hair and follow with a hydrating conditioner, especially on colour-treated or dry hair. Adjust the contact time and frequency to avoid over-toning. Rinse hair thoroughly to remove all residue.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Use externally only and keep out of reach of children. Discontinue use if irritation occurs and follow any additional guidance on the packaging.

- Helps to neutralise yellow and brassy tones in grey, white and light blonde hair for a cooler, cleaner-looking shade.
- Enriched with magnesium, amino acids and violet pigments to support softness, shine and colour clarity.
- Deep purple formula fits easily into a weekly routine to refresh salon colour between appointments.
- Ideal for those wanting to showcase natural or coloured silver tones while keeping hair feeling nourished and cared for.