L'Oréal Professionnel SERIE EXPERT Vitamino Color Shampoo 300ml

L'Oréal Professionnel Serie Expert Vitamino Color Shampoo is a professional formula created for colour-treated hair that needs gentle care and lasting radiance. Enriched with resveratrol, a powerful antioxidant, it helps to protect the look of salon colour for up to eight weeks while supporting the hair fibre against everyday stress. The creamy, lightly fragranced texture works to cleanse away impurities, excess oil and product build-up without leaving hair feeling stripped, helping coloured lengths appear smoother, softer and more luminous.

Ideal for all shades of colour-treated hair, this shampoo fits easily into a regular haircare routine as the cleansing step before conditioner or mask. With continued use, it helps to promote the appearance of healthy-looking shine and enhanced vibrancy so colour looks fresher for longer. Hair is left feeling clean yet comfortable from root to tip, with a lightweight finish that’s easy to style and suitable for daily use when needed.

Why we love it
- Designed specifically for colour-treated hair, helping colour look vibrant and fresh for up to eight weeks.
- Enriched with resveratrol, a skincare-inspired antioxidant that helps to protect the feel of the hair fibre and support shine.
- Creamy, pleasant-to-use texture that gently cleanses without leaving hair feeling stripped or rough.
- Fits seamlessly into a professional-style routine when paired with Vitamino Color conditioners, masks or leave-in treatments for a salon-fresh finish at home.

How to use
How to Use:
Wet hair thoroughly with warm water. Apply a small amount of L'Oréal Professionnel Serie Expert Vitamino Color Shampoo to the scalp and lengths. Massage gently to create a soft lather, working through from roots to ends. Rinse thoroughly and repeat if needed, then follow with Vitamino Color conditioner or mask.

Frequency:
Use as needed, or according to the product instructions, whenever you wash colour-treated hair.

Application Technique:
Focus the first application on the scalp to lift away impurities, then smooth the lather through mid-lengths and ends. Rinse until the water runs clear before applying any follow-up care.

Best Practices:
Use on thoroughly wet hair for an even lather. Pair with complementary Vitamino Color treatments to help support colour vibrancy and shine. Finish with cool water for a smoother-feeling finish.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately and thoroughly with water. For external use only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional guidance on the product packaging.

Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Niacinamide, Mica, Peg-100 Stearate, Linalool, Steareth-6, Phenoxyethanol, Coco-Betaine, Trideceth-3, Ci 77891/Titanium Dioxide, Resveratrol, Benzyl Alcohol, Acetic Acid, Fumaric Acid, Parfum/Fragrance

How to Use:\nWet hair thoroughly with warm water. Apply a small amount of L'Oréal Professionnel Serie Expert Vitamino Color Shampoo to the scalp and lengths. Massage gently to create a soft lather, working through from roots to ends. Rinse thoroughly and repeat if needed, then follow with Vitamino Color conditioner or mask.\n\nFrequency:\nUse as needed, or according to the product instructions, whenever you wash colour-treated hair.\n\nApplication Technique:\nFocus the first application on the scalp to lift away impurities, then smooth the lather through mid-lengths and ends. Rinse until the water runs clear before applying any follow-up care.\n\nBest Practices:\nUse on thoroughly wet hair for an even lather. Pair with complementary Vitamino Color treatments to help support colour vibrancy and shine. Finish with cool water for a smoother-feeling finish.\n\nSafety Tips:\nAvoid contact with eyes; if this occurs, rinse immediately and thoroughly with water. For external use only. Discontinue use if irritation o

- Designed specifically for colour-treated hair, helping colour look vibrant and fresh for up to eight weeks.\n- Enriched with resveratrol, a skincare-inspired antioxidant that helps to protect the feel of the hair fibre and support shine.\n- Creamy, pleasant-to-use texture that gently cleanses without leaving hair feeling stripped or rough.\n- Fits seamlessly into a professional-style routine when paired with Vitamino Color conditioners, masks or leave-in treatments for a salon-fresh finish at home.