Matrix Food For Soft Hydrating Shampoo for Dry Hair 300ml

Matrix Food For Soft Hydrating Shampoo is a caring daily shampoo created for dry, porous or brittle hair that needs extra moisture without feeling weighed down. Infused with avocado oil and hyaluronic acid, the creamy formula works to cleanse away excess oil and product build-up while helping to replenish hydration, leaving hair feeling softer, smoother and more manageable with a healthy-looking shine. The fragrance blends notes of buttery toffee, sweet vanilla and warm amber for a subtly indulgent wash-day experience.

Ideal for hair that feels rough, dull or frizzy, this shampoo is designed to support softness and suppleness while remaining safe for colour-treated hair. Use it as the first step in a hydrating routine, followed by Food For Soft Conditioner, mask or oil to help lock in moisture for up to 72 hours. Hair is left feeling clean yet comforted, with a touchably soft finish that suits everyday care as well as more occasional pampering routines.

Why we love it
- Infused with avocado oil and hyaluronic acid to help replenish moisture and leave dry hair feeling softer and smoother.
- Gently cleanses away excess oil and build-up without stripping the essential hydration that dry, porous hair needs.
- Safe for colour-treated hair and designed to work beautifully as part of a complete hydrating routine with matching conditioner, mask and oil.
- Features a comforting scent with notes of buttery toffee, sweet vanilla and warm amber, adding a touch of indulgence to everyday haircare.

How to use
How to Use:
Wet hair thoroughly. Apply a coin- or quarter-sized amount of Matrix Food For Soft Hydrating Shampoo to the scalp and roots. Massage gently to create a lather, then work the foam through the lengths. Rinse thoroughly. Repeat if needed, then follow with Food For Soft Conditioner, mask or oil.

Frequency:
Use as needed, or as part of your regular hair-washing routine, according to the product instructions.

Application Technique:
Focus the shampoo on the scalp first, using your fingertips to massage in small circular motions. Allow the lather to run through mid-lengths and ends rather than scrubbing them. Rinse with warm, not hot, water until the hair feels clean and product is fully removed.

Best Practices:
Use on thoroughly wet hair for an even lather. Pair with other Food For Soft products to help support softness and hydration. Adjust the amount of shampoo depending on hair length and thickness.

Safety Tips:
For external use only. Avoid contact with eyes; if this occurs, rinse them immediately with plenty of water. Discontinue use if irritation occurs and keep out of reach of children.

Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Hexylene Glycol, Parfum / Fragrance, Cocamide Mea, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dimethicone, Carbomer, Coco-Betaine, Salicylic Acid, Guar Hydroxypropyltrimonium Chloride, Menthol, Amodimethicone, Glycerin, Persea Gratissima Oil / Avocado Oil, Linalool, Trideceth-10, Benzyl Salicylate, Benzyl Alcohol, Coumarin, Peg-100 Stearate, Steareth-6, Sodium Hyaluronate, Limonene, Trideceth-3, Phenoxyethanol, Fumaric Acid, Acetic Acid, Tocopherol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract / Rosemary Leaf Extract

How to Use:
Wet hair thoroughly. Apply a coin- or quarter-sized amount of Matrix Food For Soft Hydrating Shampoo to the scalp and roots. Massage gently to create a lather, then work the foam through the lengths. Rinse thoroughly. Repeat if needed, then follow with Food For Soft Conditioner, mask or oil.

Frequency:
Use as needed, or as part of your regular hair-washing routine, according to the product instructions.

Application Technique:
Focus the shampoo on the scalp first, using your fingertips to massage in small circular motions. Allow the lather to run through mid-lengths and ends rather than scrubbing them. Rinse with warm, not hot, water until the hair feels clean and product is fully removed.

Best Practices:
Use on thoroughly wet hair for an even lather. Pair with other Food For Soft products to help support softness and hydration. Adjust the amount of shampoo depending on hair length and thickness.

Safety Tips:
For external use only. Avoid contact with eyes; if this occurs, rinse them immediately with plenty of water. Discontinue use if irritation occurs and keep out of reach of children.

- Infused with avocado oil and hyaluronic acid to help replenish moisture and leave dry hair feeling softer and smoother.
- Gently cleanses away excess oil and build-up without stripping the essential hydration that dry, porous hair needs.
- Safe for colour-treated hair and designed to work beautifully as part of a complete hydrating routine with matching conditioner, mask and oil.
- Features a comforting scent with notes of buttery toffee, sweet vanilla and warm amber, adding a touch of indulgence to everyday haircare.