Matrix Food for Soft Shampoo 75ml

Experience salon-quality hydration on the go with the Food For Soft Shampoo in a convenient 75ml mini size. Designed for all dry hair types—including over-processed, thick, coarse, and heat-damaged hair—this shampoo is the essential first step in your moisture-replenishing routine. Enriched with a powerful blend of Avocado Oil and Hyaluronic Acid, this formula works to intensely hydrate and prevent moisture loss. When used as part of the full Food For Soft system, it delivers up to 7x more moisture* for hair that stays irresistibly soft for up to 72 hours*. Achieve a refreshed, healthy-looking shine with a formula that is as gentle as it is effective. Disclaimers: Instrumental wet combing test: Shampoo + Conditioner + Oil vs. non-conditioning shampoo. *Consumer test. **Vegan formula: No animal-derived ingredients.

Age restricted: No

Aqua / Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Hexylene Glycol, Parfum / Fragrance, Cocamide Mea, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dimethicone, Carbomer, Coco-Betaine, Salicylic Acid, Guar Hydroxypropyltrimonium Chloride, Menthol, Amodimethicone, Glycerin, Persea Gratissima Oil / Avocado Oil, Linalool, Trideceth-10, Benzyl Salicylate, Benzyl Alcohol, Coumarin, Peg-100 Stearate, Steareth-6, Sodium Hyaluronate, Limonene, Trideceth-3, Phenoxyethanol, Fumaric Acid, Acetic Acid, Tocopherol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract / Rosemary Leaf Extract

How to Use:
Start with thoroughly wet hair. Apply a quarter-sized amount of Matrix Food for Soft Shampoo 75ml to the scalp and roots, then work through the lengths. Massage gently to create a lather and cleanse, then rinse thoroughly with warm water. Follow with Food for Soft Conditioner, Treatment Mask, and oil as desired.

Frequency:
Use as needed according to your hair’s cleansing routine or follow the product instructions.

Application Technique:
Apply directly to wet hair, concentrating on the scalp where oils and product build-up collect. Massage with fingertips to distribute the lather through the lengths, then rinse until the water runs clear before applying conditioner or treatment.

Best Practices:
Use on already wet hair for an even lather. Avoid using excessive amounts; start with a small quantity and add more water if needed. For very dry or processed hair, follow with a hydrating conditioner, mask, or oil from the same range to support softness.

Safety Tips:
Avoid contact with eyes. If the product gets into eyes, rinse them immediately and thoroughly. Use externally only and keep out of reach of children. Always follow any additional guidance printed on the packaging.

- Designed to cleanse dry hair gently while helping to preserve essential moisture.
- Infused with avocado oil and hyaluronic acid to support softer, more hydrated-feeling strands.
- Travel-friendly 75ml size that fits easily into a gym bag or suitcase.
- Works as the first step in the Food for Soft system, which may help hair feel moisturised for up to 72 hours when used with the matching conditioner, mask, or oil.