milk_shake Icy Blonde Shampoo 300ml

milk_shake Icy Blonde Shampoo 300ml is a toning shampoo created for very light, bleached or platinum blonde hair that’s starting to look warm or brassy. The gentle cleansing formula is infused with special black pigments that work to soften yellow and orange tones, encouraging a cooler, ashier finish while helping blonde shades look brighter and more refined between salon visits. A blend of milk proteins, quinoa proteins, grapeseed oil, rice bran oil and sunflower seed extract helps to condition the hair fibre, supporting softness, shine and manageability.

The creamy texture lathers easily and is ideal as a second step after rinsing colour or as part of a regular blonde-maintenance routine. It’s particularly suited to very light blondes who prefer an icy, silvered look rather than golden warmth, and is not recommended for grey or white hair. Used alongside an appropriate conditioner, this shampoo may help hair feel clean yet cared for, with a fresh, fruity scent that makes wash day feel like a small indulgence.

Why we love it
- Uses unique black pigments to help neutralise yellow and orange tones, promoting a cooler, ashier blonde finish.
- Enriched with milk proteins, quinoa proteins and nourishing oils to support softness, shine and manageability.
- Ideal for very light, bleached or platinum blonde hair that needs regular tone maintenance between salon appointments.
- Gently cleanses while delivering a fresh, fruity scent, making blonde-care feel like a pampering step in the hair routine.

How to use
How to Use:
Wet hair thoroughly. Apply a small amount of shampoo to damp hair and scalp, massaging gently into a lather. Leave on for a few minutes to allow the pigments to work, then rinse thoroughly. For a stronger toning effect, repeat the application or leave on for a few additional minutes, then follow with a suitable conditioner.

Frequency:
Use as needed to maintain a cool, icy blonde tone, alternating with a regular shampoo once the desired shade is achieved.

Application Technique:
Distribute the shampoo evenly from roots to ends, focusing on areas where yellow or brassy tones are most visible. Massage gently with fingertips, avoiding rough rubbing, and rinse until the water runs clear before applying conditioner.

Best Practices:
Use on clean, damp hair and monitor the toning effect, especially on very porous or heavily lightened hair. Pair with a complementary conditioner from the same range to support softness and shine.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and follow any additional instructions on the product packaging.

Milk_Shake Icy Blond Shampoo: Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, Peg-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine Hcl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, Ci 77266 (Nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, Pvp, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate

How to Use:
Wet hair thoroughly. Apply a small amount of shampoo to damp hair and scalp, massaging gently into a lather. Leave on for a few minutes to allow the pigments to work, then rinse thoroughly. For a stronger toning effect, repeat the application or leave on for a few additional minutes, then follow with a suitable conditioner.

Frequency:
Use as needed to maintain a cool, icy blonde tone, alternating with a regular shampoo once the desired shade is achieved.

Application Technique:
Distribute the shampoo evenly from roots to ends, focusing on areas where yellow or brassy tones are most visible. Massage gently with fingertips, avoiding rough rubbing, and rinse until the water runs clear before applying conditioner.

Best Practices:
Use on clean, damp hair and monitor the toning effect, especially on very porous or heavily lightened hair. Pair with a complementary conditioner from the same range to support softness and shine.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and follow any additional instructions on the product packaging.

- Uses unique black pigments to help neutralise yellow and orange tones, promoting a cooler, ashier blonde finish.
- Enriched with milk proteins, quinoa proteins and nourishing oils to support softness, shine and manageability.
- Ideal for very light, bleached or platinum blonde hair that needs regular tone maintenance between salon appointments.
- Gently cleanses while delivering a fresh, fruity scent, making blonde-care feel like a pampering step in the hair routine.