Pureology Pure Volume Shampoo 1000ml

Luxurious, lightweight, rich-lather shampoo. This creamy and gentle system of shampoo and conditioner enhances volume and restores movement to flat, fine, colour-treated hair.

To use: Apply to wet hair, lather, and rinse. Follow with Pure Volume Conditioner. In case of contact with eyes, rinse them immediately.

100% vegan formula made with sustainably-sourced natural plant extracts and without animal products or by-products.

Certified Cruelty-free & vegan By PETA Beauty Without Bunnies.

Bottles are made of 95% post-consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink.

Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ci 17200 / Red 33, Potassium Sorbate

How to Use:\nWet hair thoroughly with warm water. Apply a small, coin-sized amount of Pureology Pure Volume Shampoo to the scalp. Massage gently to create a lather, working from roots through to the ends. Rinse thoroughly and repeat if hair has heavy build-up. Follow with a suitable conditioner, such as Pure Volume Conditioner.\n\nFrequency:\nUse as needed, according to the product instructions and your regular hair-washing routine.\n\nApplication Technique:\nFocus the shampoo at the roots and scalp first, using fingertips to massage in circular motions before smoothing the lather along the lengths. Rinse well until the water runs clear to avoid residue that may weigh hair down.\n\nBest Practices:\nUse on wet hair only and ensure hair is fully saturated before applying. Pair with a lightweight conditioner and volumising styling products if desired. For colour-treated hair, continue with products designed for colour care to support vibrancy.\n\nSafety Tips:\nAvoid contact with eyes; if this occurs, rinse immed

- Lightweight, sulphate-free formula helps to cleanse fine, flat or colour-treated hair without leaving it feeling weighed down.\n- Wheat protein and eucalyptus leaf extract work to support volume, movement and a fresher-looking scalp.\n- Colour care technology is designed to help maintain the vibrancy of salon-coloured hair wash after wash.\n- Ideal as an everyday shampoo for those wanting airy body, gentle cleansing and a more lifted finish to their style.