Pureology Pure Volume Shampoo 1000ml

Pureology Pure Volume Shampoo 1000ml is a lightweight, sulphate-free shampoo created to give fine, flat or colour-treated hair a fuller, more lifted look. The creamy lather works to gently cleanse away excess oil and product build-up without stripping, so hair feels fresh yet comfortable from root to tip. Wheat protein and eucalyptus leaf extract are included to help support body, movement and shine, while Pureology’s colour care technology is designed to maintain the vibrancy of salon colour.

This shampoo is ideal for those who want airy volume without heaviness, particularly if hair is fine, limp or sensitised by colouring. Used as the first step in a haircare routine, it prepares the scalp and lengths for conditioner and styling products, helping hair to feel cleaner, lighter and easier to style. The aromatic fragrance blend adds a subtle sensory touch in the shower, making everyday washing feel that bit more indulgent.

Why we love it
- Lightweight, sulphate-free formula helps to cleanse fine, flat or colour-treated hair without leaving it feeling weighed down.
- Wheat protein and eucalyptus leaf extract work to support volume, movement and a fresher-looking scalp.
- Colour care technology is designed to help maintain the vibrancy of salon-coloured hair wash after wash.
- Ideal as an everyday shampoo for those wanting airy body, gentle cleansing and a more lifted finish to their style.

How to use
How to Use:
Wet hair thoroughly with warm water. Apply a small, coin-sized amount of Pureology Pure Volume Shampoo to the scalp. Massage gently to create a lather, working from roots through to the ends. Rinse thoroughly and repeat if hair has heavy build-up. Follow with a suitable conditioner, such as Pure Volume Conditioner.

Frequency:
Use as needed, according to the product instructions and your regular hair-washing routine.

Application Technique:
Focus the shampoo at the roots and scalp first, using fingertips to massage in circular motions before smoothing the lather along the lengths. Rinse well until the water runs clear to avoid residue that may weigh hair down.

Best Practices:
Use on wet hair only and ensure hair is fully saturated before applying. Pair with a lightweight conditioner and volumising styling products if desired. For colour-treated hair, continue with products designed for colour care to support vibrancy.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. For external use only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the packaging.

Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ci 17200 / Red 33, Potassium Sorbate

How to Use:
Wet hair thoroughly with warm water. Apply a small, coin-sized amount of Pureology Pure Volume Shampoo to the scalp. Massage gently to create a lather, working from roots through to the ends. Rinse thoroughly and repeat if hair has heavy build-up. Follow with a suitable conditioner, such as Pure Volume Conditioner.

Frequency:
Use as needed, according to the product instructions and your regular hair-washing routine.

Application Technique:
Focus the shampoo at the roots and scalp first, using fingertips to massage in circular motions before smoothing the lather along the lengths. Rinse well until the water runs clear to avoid residue that may weigh hair down.

Best Practices:
Use on wet hair only and ensure hair is fully saturated before applying. Pair with a lightweight conditioner and volumising styling products if desired. For colour-treated hair, continue with products designed for colour care to support vibrancy.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. For external use only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional directions on the packaging.

- Lightweight, sulphate-free formula helps to cleanse fine, flat or colour-treated hair without leaving it feeling weighed down.
- Wheat protein and eucalyptus leaf extract work to support volume, movement and a fresher-looking scalp.
- Colour care technology is designed to help maintain the vibrancy of salon-coloured hair wash after wash.
- Ideal as an everyday shampoo for those wanting airy body, gentle cleansing and a more lifted finish to their style.