Pureology Pure Volume Shampoo 266ml

Pureology Pure Volume Shampoo 266ml is a lightweight, rich-lather shampoo designed to give fine, flat, colour-treated hair a fuller, more lifted look. The creamy formula gently cleanses without harsh sulfates, helping to remove residue that can weigh hair down while respecting the vibrancy of salon colour. Wheat Protein works to support volume and body, while Eucalyptus Leaf Extract helps to refresh the scalp and promote a clean, airy feel from roots to ends. The hair is left feeling soft yet light, with enhanced movement and a natural-looking finish.

Ideal for those with fine or limp hair who want volume without heaviness, this shampoo fits easily into a regular haircare routine. It’s 100% vegan and free from sulfates and parabens, making it a considered choice for those who prefer a gentler cleanse. The signature aromatherapy blend of pink grapefruit, wild rose and cedarwood offers a fresh, uplifting scent, turning a daily wash into a small moment of self-care.

Why we love it
- Lightweight, sulfate-free formula helps to cleanse fine, flat hair without stripping colour or weighing it down.
- Wheat Protein and Eucalyptus Leaf Extract work to support fuller-looking hair with a fresh, clean feel at the roots.
- Ideal for colour-treated, fine hair that needs body, movement and gentle care in one step.
- Vegan, paraben-free formula with an uplifting pink grapefruit, wild rose and cedarwood fragrance adds a touch of spa-like indulgence to everyday washing.

How to use
How to Use:
Wet hair thoroughly. Apply a small, coin-sized amount of Pureology Pure Volume Shampoo to the scalp. Gently massage into the roots to create a lather, then work the foam through the mid-lengths and ends. Rinse thoroughly and repeat if you feel hair needs a deeper cleanse. Follow with a suitable conditioner, such as Pure Volume Conditioner.

Frequency:
Use as needed, according to the product instructions and your regular hair-washing routine.

Application Technique:
Focus the shampoo at the scalp first, using your fingertips to massage in circular motions to help lift away product build-up and excess oil. Draw the lather down the lengths rather than rubbing the ends to help keep hair feeling smooth.

Best Practices:
Apply to thoroughly wet hair for an even lather. Rinse well to ensure no residue is left behind, then gently squeeze out excess water before applying conditioner. For colour-treated hair, follow with products designed to support colour care.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and always follow any additional guidance on the packaging.

Pure Volume Shampoo: Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ci 17200 / Red 33, Potassium Sorbate

How to Use:
Wet hair thoroughly. Apply a small, coin-sized amount of Pureology Pure Volume Shampoo to the scalp. Gently massage into the roots to create a lather, then work the foam through the mid-lengths and ends. Rinse thoroughly and repeat if you feel hair needs a deeper cleanse. Follow with a suitable conditioner, such as Pure Volume Conditioner.

Frequency:
Use as needed, according to the product instructions and your regular hair-washing routine.

Application Technique:
Focus the shampoo at the scalp first, using your fingertips to massage in circular motions to help lift away product build-up and excess oil. Draw the lather down the lengths rather than rubbing the ends to help keep hair feeling smooth.

Best Practices:
Apply to thoroughly wet hair for an even lather. Rinse well to ensure no residue is left behind, then gently squeeze out excess water before applying conditioner. For colour-treated hair, follow with products designed to support colour care.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and always follow any additional guidance on the packaging.

- Lightweight, sulfate-free formula helps to cleanse fine, flat hair without stripping colour or weighing it down.
- Wheat Protein and Eucalyptus Leaf Extract work to support fuller-looking hair with a fresh, clean feel at the roots.
- Ideal for colour-treated, fine hair that needs body, movement and gentle care in one step.
- Vegan, paraben-free formula with an uplifting pink grapefruit, wild rose and cedarwood fragrance adds a touch of spa-like indulgence to everyday washing.