Pureology Strength Cure Blonde Shampoo 1000ml

Pureology Strength Cure Blonde Shampoo 1000ml is a rich-lather purple shampoo designed to care for blonde, lightened and highlighted hair while respecting colour. The creamy, sulphate-free formula gently cleanses the scalp and lengths, helping to neutralise unwanted yellow and brassy tones so blonde shades appear cooler and more refined. Infused with Keravis protein, Astaxanthin and purple orchid toning pigments, it supports the feel of stronger, more resilient hair that has been sensitised by colouring or lightening, while sunflower seed, vitamin E and a UV filter help to protect the look of vibrancy and shine.

Ideal for natural, coloured or silver blondes who want to keep their shade looking fresh between salon visits, this shampoo fits easily into a regular haircare routine. Use it in place of your usual cleanser when hair needs extra toning, then follow with a nourishing conditioner such as Strength Cure Blonde Conditioner. Hair is left feeling clean yet comfortable, with a soft finish and a light aromatherapy-inspired scent of pear, rose and sandalwood.

Why we love it
- Gently cleanses while helping to neutralise yellow and brassy tones for a cooler-looking blonde between salon visits
- Enriched with Keravis protein, Astaxanthin and purple orchid pigments to support stronger, more resilient colour-treated hair
- Sulphate-free, 100% vegan formula with Pureology’s Antifade Complex® to help maintain vibrancy and shine
- Aromatherapy-inspired pear, rose and sandalwood scent makes everyday washing feel like a salon ritual

How to use
How to Use:
Wet hair thoroughly. Apply a small amount of Pureology Strength Cure Blonde Shampoo to the scalp and roots, then work into a rich lather through the mid-lengths and ends. Rinse carefully. Repeat if hair needs extra cleansing or toning, then follow with a suitable conditioner.

Frequency:
Use 1–3 times a week, or as needed for toning, according to the product instructions and your hair’s needs.

Application Technique:
Massage the shampoo gently into the scalp with fingertips, then smooth the lather down the lengths without rough rubbing. Rinse with lukewarm water until the water runs clear before applying conditioner.

Best Practices:
Use on thoroughly wet hair for an even lather. Alternate with a non-toning shampoo, such as the Strength Cure system, if hair is very light or sensitised. Always follow with a hydrating conditioner to keep blonde hair feeling soft and manageable.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately. For external use only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional guidance on the product packaging.

Aqua / Water / Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum / Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730 / Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil / Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Masculina Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate

How to Use:
Wet hair thoroughly. Apply a small amount of Pureology Strength Cure Blonde Shampoo to the scalp and roots, then work into a rich lather through the mid-lengths and ends. Rinse carefully. Repeat if hair needs extra cleansing or toning, then follow with a suitable conditioner.

Frequency:
Use 1–3 times a week, or as needed for toning, according to the product instructions and your hair’s needs.

Application Technique:
Massage the shampoo gently into the scalp with fingertips, then smooth the lather down the lengths without rough rubbing. Rinse with lukewarm water until the water runs clear before applying conditioner.

Best Practices:
Use on thoroughly wet hair for an even lather. Alternate with a non-toning shampoo, such as the Strength Cure system, if hair is very light or sensitised. Always follow with a hydrating conditioner to keep blonde hair feeling soft and manageable.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately. For external use only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional guidance on the product packaging.

- Gently cleanses while helping to neutralise yellow and brassy tones for a cooler-looking blonde between salon visits
- Enriched with Keravis protein, Astaxanthin and purple orchid pigments to support stronger, more resilient colour-treated hair
- Sulphate-free, 100% vegan formula with Pureology’s Antifade Complex® to help maintain vibrancy and shine
- Aromatherapy-inspired pear, rose and sandalwood scent makes everyday washing feel like a salon ritual