Pureology Strength Cure Blonde Shampoo 266ml

Pureology Strength Cure Blonde Shampoo 266ml is a sulphate-free purple shampoo designed for blonde, highlighted and lightened hair that’s starting to look a little brassy or tired. The rich, creamy lather works to gently cleanse while violet pigments help to soften the look of yellow and warm tones, so colour appears cooler and more refined. A blend of strengthening ingredients, including plant-derived protein Keravis and antioxidant Astaxanthin, supports fragile, over-processed lengths, helping hair feel smoother, more resilient and less prone to breakage. The vegan formula is also infused with Purple Orchid and a protective AntiFade Complex to care for colour-treated hair.

Ideal when hair has been lightened or regularly coloured, this shampoo fits easily into a weekly routine whenever your blonde needs a tonal refresh. The aromatherapy-inspired scent, often described as a mix of pear, rose and sandalwood with soft fruity notes, adds a touch of luxury to every wash. Hair is left feeling clean yet comfortable, with a brighter, cooler-looking finish and a soft, touchable feel.

Why we love it
- Designed to gently cleanse while its purple pigments help to soften brassiness and keep blonde, highlighted or lightened hair looking cooler in tone.
- Enriched with Keravis protein, Astaxanthin and Purple Orchid to support fragile, over-processed strands so hair feels stronger and more resilient.
- Sulphate-free, 100% vegan formula with AntiFade Complex, created specifically with colour-treated hair in mind.
- Offers a sensorial wash with a rich lather and a sophisticated pear, rose and sandalwood-inspired fragrance that makes toning feel like a treat rather than a chore.

How to use
How to Use:
Start with thoroughly wet hair. Apply a small, coin-sized amount of Pureology Strength Cure Blonde Shampoo to the scalp and roots, then work the lather through mid-lengths and ends. Gently massage to distribute the purple pigments evenly, then leave on the hair for a short time, adjusting the contact time depending on how much toning is desired. Rinse thoroughly and, if needed, repeat. Follow with a suitable conditioner, ideally from the Strength Cure Blonde range.

Frequency:
Use 1–3 times a week or as needed when blonde or lightened hair begins to look brassy, following the guidance on the product packaging.

Application Technique:
Apply to wet hair, emulsify between the hands, then massage in using gentle circular motions at the scalp before smoothing the lather along the lengths. Ensure all product is rinsed out before applying conditioner.

Best Practices:
Use on clean, product-free hair for even toning. Start with a shorter leave-on time and gradually increase if stronger toning is desired. Alternate with a non-toning shampoo on other wash days to avoid over-toning and dryness.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. For external use only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional instructions on the packaging.

Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate

How to Use:
Start with thoroughly wet hair. Apply a small, coin-sized amount of Pureology Strength Cure Blonde Shampoo to the scalp and roots, then work the lather through mid-lengths and ends. Gently massage to distribute the purple pigments evenly, then leave on the hair for a short time, adjusting the contact time depending on how much toning is desired. Rinse thoroughly and, if needed, repeat. Follow with a suitable conditioner, ideally from the Strength Cure Blonde range.

Frequency:
Use 1–3 times a week or as needed when blonde or lightened hair begins to look brassy, following the guidance on the product packaging.

Application Technique:
Apply to wet hair, emulsify between the hands, then massage in using gentle circular motions at the scalp before smoothing the lather along the lengths. Ensure all product is rinsed out before applying conditioner.

Best Practices:
Use on clean, product-free hair for even toning. Start with a shorter leave-on time and gradually increase if stronger toning is desired. Alternate with a non-toning shampoo on other wash days to avoid over-toning and dryness.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. For external use only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional instructions on the packaging.

- Designed to gently cleanse while its purple pigments help to soften brassiness and keep blonde, highlighted or lightened hair looking cooler in tone.
- Enriched with Keravis protein, Astaxanthin and Purple Orchid to support fragile, over-processed strands so hair feels stronger and more resilient.
- Sulphate-free, 100% vegan formula with AntiFade Complex, created specifically with colour-treated hair in mind.
- Offers a sensorial wash with a rich lather and a sophisticated pear, rose and sandalwood-inspired fragrance that makes toning feel like a treat rather than a chore.