Pureology Strength Cure Strengthening Shampoo, For Damaged Colour-Treated Hair 266ml

Pureology Strength Cure Strengthening Shampoo is a gentle, sulphate-free shampoo created for damaged, colour-treated hair that needs extra care. The rich, creamy lather works to cleanse away daily build-up while supporting the feel of stronger, more resilient strands. Infused with Keravis and Astaxanthin, the formula is designed to help reduce the appearance of breakage and promote the look of smoother, healthier hair, while Pureology’s vegan approach keeps the focus firmly on mindful haircare. A fruity aromatherapy blend of raspberry, peach and water flowers adds a soft, uplifting scent to every wash.

Ideal for all hair types that have been stressed by colouring or heat styling, this shampoo fits easily into a strengthening routine. Use it as your regular cleanse before following with Strength Cure Conditioner or your preferred treatment to help maintain colour vibrancy and softness. Hair is left feeling clean yet cared for, with a touchable finish that may help support a more polished, salon-fresh look between appointments.

Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Parfum / Fragrance, Sodium Isethionate, Coconut Acid, Ppg-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Carbomer, Acrylates Copolymer, Polyquaternium-10, Peg-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Glycerin, Tocopherol, Olea Europaea Fruit Oil / Olive Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Heliantus Annuus Seed Extract / Sunflower Seed Extract, Sodium Benzoate, C12-13 Pareth-23, Benzyl Alcohol, Coumarin, Geraniol, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly(Linseed Oil), Benzophenone-4, Ci 14700 / Red 4, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Methylisothiazolinone, Caprylic/Capric Triglyceride, Melanin, Ci 15510 / Orange 4, Astaxanthin, Rosmarinus Officinalis Leaf Extract / Rosemary Leaf Extract, Sodium Hydroxide, Citric Acid

How to Use:
Apply a ten pence-sized amount of Pureology Strength Cure Strengthening Shampoo to wet hair. Work into a rich lather from roots to ends, then rinse thoroughly. Repeat if you feel hair needs a deeper cleanse. Follow with Strength Cure Conditioner or your chosen strengthening treatment.

Frequency:
Use as needed as part of your regular hair-washing routine, or according to the product instructions on the packaging.

Application Technique:
Ensure hair is fully saturated with warm water before applying. Distribute the shampoo evenly through the scalp and lengths, gently massaging with your fingertips to lift away impurities. Rinse well until the water runs clear before applying conditioner.

Best Practices:
For colour-treated hair, avoid using very hot water and follow with a caring conditioner to help maintain softness and vibrancy. If you’re new to the product, patch test on a small area of skin according to any guidance on the packaging. Store the bottle in a cool, dry place away from direct sunlight.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Use externally only and discontinue use if irritation occurs. Keep out of reach of children and always follow the directions printed on the packaging.

- Designed for damaged, colour-treated hair, helping to support stronger, more resilient strands
- Sulphate-free, vegan formula that offers a gentle yet effective cleanse without feeling harsh on the hair
- Infused with Keravis and Astaxanthin to help reduce the look of breakage and promote smoother, healthier-looking hair
- Rich lather and fruity aromatherapy blend of raspberry, peach and water flowers make everyday washing feel like a salon-style ritual