Redken Color Extend Blondage Purple Shampoo 300ml

Redken Color Extend Blondage Purple Shampoo is a colour-depositing shampoo created to care for blonde, highlighted and lightened hair between salon visits. The gentle, violet-toned formula works to cleanse away everyday impurities while helping to counteract unwanted yellow and orange tones, so blonde shades appear cooler and more refined. Enriched with salicylic acid and a Triple Acid Protein Complex, it supports the feel of stronger hair, while citric acid and conditioning agents help hair feel smoother and more manageable after washing.

This shampoo is ideal for colour-treated, bleached or naturally blonde hair that’s starting to look brassy or dull. Used in place of a regular shampoo when needed, it fits easily into an existing routine and pairs well with a hydrating conditioner or the matching Blondage care products. The creamy lather is designed to leave hair feeling clean yet comfortable, with a fresh salon-style scent, and may help hair look brighter and more luminous over time when used as directed.

Why we love it
- Helps to neutralise unwanted yellow and orange tones, keeping blonde and highlighted hair looking cooler between salon visits
- Colour-depositing formula with pure violet pigments and salicylic acid that supports stronger, more resilient-feeling hair
- Gently cleanses while adding softness and shine, so hair feels fresh rather than stripped
- Fits easily into a weekly routine and pairs well with the Blondage conditioner and mask for a simple at-home toning ritual

How to use
How to Use:
Wearing suitable gloves, wet hair thoroughly. Apply Redken Color Extend Blondage Purple Shampoo and massage into the scalp and lengths to create a rich lather. Rinse well, then repeat if desired, leaving the second lather on the hair for 3–5 minutes before rinsing thoroughly. Follow with a suitable conditioner, ideally from the Blondage range.

Frequency:
Use 1–3 times per week or as needed, according to the product instructions and your hair’s level of brassiness.

Application Technique:
Distribute the shampoo evenly from roots to ends, taking care to coat the lightest areas of hair. Massage gently with fingertips rather than nails, then rinse until the water runs clear before applying conditioner.

Best Practices:
Use on pre-washed, wet hair if there is heavy product build-up. Alternate with a non-pigmented shampoo to maintain balance and comfort. Rinse hands and shower surfaces promptly after use to minimise staining, and store the bottle closed in a cool, dry place.

Safety Tips:
For external use only. Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Discontinue use if irritation occurs and keep out of reach of children. Always follow the directions on the packaging.

Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Sodium Lauryl Sulfate, Parfum / Fragrance, Amodimethicone, Sodium Chloride, Sodium Benzoate, Polyquaternium-7, Polyquaternium-10, Peg-40 Hydrogenated Castor Oil, Ci 60730 / Acid Violet 43, Salicylic Acid, Carbomer, Bht, Trideceth-6, Linalool, Arginine, Glutamic Acid, Serine, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Cetrimonium Chloride, Coumarin, Sodium Acetate, Isopropyl Alcohol, Phenoxyethanol, Sodium Hydroxide, Citric Acid

How to Use:
Wearing suitable gloves, wet hair thoroughly. Apply Redken Color Extend Blondage Purple Shampoo and massage into the scalp and lengths to create a rich lather. Rinse well, then repeat if desired, leaving the second lather on the hair for 3–5 minutes before rinsing thoroughly. Follow with a suitable conditioner, ideally from the Blondage range.

Frequency:
Use 1–3 times per week or as needed, according to the product instructions and your hair’s level of brassiness.

Application Technique:
Distribute the shampoo evenly from roots to ends, taking care to coat the lightest areas of hair. Massage gently with fingertips rather than nails, then rinse until the water runs clear before applying conditioner.

Best Practices:
Use on pre-washed, wet hair if there is heavy product build-up. Alternate with a non-pigmented shampoo to maintain balance and comfort. Rinse hands and shower surfaces promptly after use to minimise staining, and store the bottle closed in a cool, dry place.

Safety Tips:
For external use only. Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. Discontinue use if irritation occurs and keep out of reach of children. Always follow the directions on the packaging.

- Helps to neutralise unwanted yellow and orange tones, keeping blonde and highlighted hair looking cooler between salon visits
- Colour-depositing formula with pure violet pigments and salicylic acid that supports stronger, more resilient-feeling hair
- Gently cleanses while adding softness and shine, so hair feels fresh rather than stripped
- Fits easily into a weekly routine and pairs well with the Blondage conditioner and mask for a simple at-home toning ritual