Something new has arrived at allbeauty.
Limited Drops.
Every Thursday. 8AM.
Amazing products. Amazing prices. Limited quantities.
That’s the whole idea. Our buying team is constantly hunting down brilliant beauty at prices worth getting excited about. When they find something special, we turn it into a Limited Drop: a small selection of products, sourced at exceptional prices and available in limited quantities.
They might not be part of our usual line-up. We might find them again. We might not. But this drop, at this price, is only here while stock lasts.
So, let’s start with Drop #01.
Limited Drop #01: Alterna Caviar Anti-Aging
LIMITED DROP #01 55% OFF FROM £17.96 While stocks last.
Seven Alterna Caviar Anti-Aging shampoos and conditioners. Full-size 250ml bottles. Most of them were £39.90.
£39.90. Now £17.96. Yes, really.
Find your Alterna Caviar Anti-Aging match
Seven products can look like a lot. They aren't. Pick the thing your hair needs and take the pair, or the single, that goes with it.
Dry or thirsty hair?
Replenishing Moisture Shampoo + Conditioner RRP £39.90 each | Limited Drop £17.96 each
A lipid-rich pair for dry, ageing or stressed hair. The conditioner is infused with caviar extract, Seasilk and a blend of nourishing oils and butters, and is designed to help replenish moisture and leave hair feeling softer and smoother. The shampoo cleanses without added SLS/SLES sulfates. Suitable for a wide range of hair types, from straight to tightly coiled.
Flat or fine hair?
Multiplying Volume Shampoo + Conditioner RRP £39.90 each | Limited Drop £17.96 each
For fine, limp or thinning hair. The shampoo is a gentle daily cleanser designed to give a fuller, more lifted look, with caviar extract, a Marine Plumping Complex, keratin and biotin. The conditioner is lightweight, so it's designed to hydrate without heaviness, and it's free from parabens and sulphates. Tip from the product experts: on fine hair, keep conditioner off the roots.
Damaged hair?
Restructuring Bond Repair Shampoo + Conditioner RRP £39.90 each | Limited Drop £17.96 each
Both are made for weak, dry or over-processed hair and use Caviar Bond Enforcing Technology. The shampoo is colour-safe and removes build-up, excess oil and styling residue without leaving hair feeling stripped. The conditioner, with Maracuja Oil, is designed to help reduce the look of breakage and split ends and leave hair smoother and more resilient.
Thinning hair?
Clinical Densifying Shampoo RRP £45.15 | Limited Drop £20.32
A sulphate-free shampoo for fine, thinning or fragile hair, designed to lift away impurities, build-up and pollution while promoting fuller-looking hair. It's a cosmetic shampoo, so it's about how hair looks. If your hair is thinning suddenly or you're worried about it, speak to your GP or pharmacist.
Each route is built for a different hair need, so you only need the one that sounds like you. If you can see yourself in two, that's allowed. Fine hair can also be dry, and a shampoo and conditioner from each line is a perfectly reasonable way to use up a drop.
SHOP ALTERNA CAVIAR ANTI-AGING →
Caviar taste. Not caviar prices.
Here's the bit worth reading twice.
| RRP | Limited Drop | Off | |
|---|---|---|---|
| Replenishing Moisture Shampoo / Conditioner | £39.90 | £17.96 | 55% |
| Multiplying Volume Shampoo / Conditioner | £39.90 | £17.96 | 55% |
| Restructuring Bond Repair Shampoo / Conditioner | £39.90 | £17.96 | 55% |
| Clinical Densifying Shampoo | £45.15 | £20.32 | 55% |
A shampoo and conditioner pair that's normally £79.80 comes to £35.92. That's £43.88 back in your pocket, on one routine.
Wait. It's actually that price?
It is. For now.
How Limited Drops work
We'll keep it simple, because that's the point.
- Every Thursday at 8AM, a new drop goes live at allbeauty.
- Quantities are genuinely limited. Products are available while allocated stock lasts.
- When it's gone, it's gone. If a drop sells out, you'll have to wait for the next one.
- Prices are the Limited Drop price, set for the drop. We won't pretend otherwise.
We won't tell you something is selling fast unless it is. You'll see stock as it is.
Don't miss the next one
Next drop: Thursday, 8AM.
The easiest way to keep up is the allbeauty app. Download it, switch on notifications, and we'll let you know when a new drop is about to land.
Can't wait that long? Drop #01 is live now, and the prices won't be staying.
Another Limited Drop lands next Thursday at 8AM. Put it in your diary.
