There's a reasonable chance you've seen IMAGE Skincare mentioned in beauty coverage without registering the name — usually in a line buried inside a red-carpet breakdown, crediting a celebrity's makeup artist with "starting with skin prep" before a big awards-season appearance. It's a brand with a genuinely strong list of red-carpet credits and comparatively low name recognition outside that world, which raises the obvious question: is IMAGE Skincare worth buying, or is the reputation doing more work than the formulas?

So what's the real A-list connection?

For the 2026 Emmys, makeup artist Sabrina Bedrani prepped Sofía Vergara's skin starting with IMAGE's Vital C Hydrating Intense Moisturizer, telling NewBeauty: "There's no good makeup application without good skin care first." 

For the 2023 Grammys, makeup artist Jenna Kristina used IMAGE's Ageless Total Pure Hyaluronic Filler  to prep Megan Fox's skin, as reported by NewBeauty at the time. 

For the 2023 Golden Globes, makeup artist Pati Dubroff used IMAGE's Vital C range to prep Margot Robbie's skin.

For the 2024 Critics' Choice Awards, Chelsea Handler's makeup artist Jamie Greenberg worked through an IMAGE routine covering the Vital C Hydrating Facial Cleanser, an I Mask sheet mask, Vital C Hydrating Anti-Aging Serum, Vital C Hydrating Eye Recovery Gel and Vital C Hydrating Intense Moisturizer, as reported by NewBeauty.

And for the 2024 Golden Globes, makeup artist Melanie Inglessis worked through a similarly detailed IMAGE routine on Rosamund Pike, including the Vital C Hydrating Repair Crème, Vital C Hydrating Eye Recovery Gel and the Ormedic Balancing Lip Enhancement Complex, 

What it does tell us is that, across different years and major red-carpet events, multiple makeup artists have independently reached for the same IMAGE products to prep some of the world’s most photographed faces. That kind of repeat professional use is worth paying attention to.

Why skin professionals reach for it in the first place

IMAGE Skincare's reputation didn't start with celebrity red carpets. The brand built its name in professional spas and skin clinics, and positions itself around formulas developed for professional use before ever reaching a retail shelf. The brand is used by tens of thousands of skincare professionals worldwide and has a long-standing presence in the professional treatment space.

What's actually in the formulas

IMAGE splits its products into several distinct ranges, each built around a specific approach. Vital C is built around vitamin C for brightening and hydration — it's the range behind most of the red-carpet routines above. Ageless is built around ingredients like hyaluronic acid for hydration and plumpness. Ormedic is IMAGE's gentler, organic-leaning, balancing range. Iluma targets pigmentation and uneven tone. Clear Cell is built around salicylic acid for blemish-prone skin. The Max sits at the more concentrated, premium end of the anti-ageing offering. Sun protection is actually split across two separate ranges rather than one — Daily Prevention and Prevention+ — both built around broad-spectrum SPF formulas rather than a single all-purpose sun cream.

Who IMAGE Skincare suits, and who might look elsewhere

Given how the ranges are structured, IMAGE makes most sense if you already know what you want your skincare to do. Brightening and hydration? Start with Vital C. Fine lines and plumping? Look at Ageless. Blemish-prone skin? There’s Clear Cell. Rather than promising one product that does everything, the brand builds targeted ranges around specific skin concerns — which helps explain its roots in professional skincare.

And there is testing behind some of those formulas. IMAGE reports that in a four-week study of 35 people aged 25–55, its Vital C Hydrating Anti-Aging Serum delivered a 20% improvement in hydration and a 20% reduction in the appearance of fine lines and wrinkles. 

Is IMAGE Skincare worth the price? What you'll actually pay at allbeauty

At full RRP, IMAGE sits firmly in premium skincare territory — several of the products below carry RRPs well over £100. That's not necessarily what you'll pay at allbeauty. 

The Vital C Hydrating Anti-Aging Serum — the serum behind Margot Robbie's Golden Globes prep and part of Chelsea Handler's routine too — is currently £46.55 against a £105 RRP, 55% off.

The Ageless Total Pure Hyaluronic Filler, the product Megan Fox's makeup artist used to hydrate her skin before contouring, is currently £44.98 against a £109 RRP, 58% off.

The Vital C Hydrating Intense Moisturizer, the product behind Sofía Vergara's Emmys prep this year and also part of Chelsea Handler's routine, is currently £74.50 against a £102 RRP. 

The Vital C Hydrating Repair Crème, part of Rosamund Pike's Golden Globes routine, is currently £53.50 against a £113 RRP, 52% off.

The Vital C Hydrating Eye Recovery Gel, used in both the Handler and Pike routines, is currently £33.73 against a £68 RRP, 50% off.

The Ormedic Balancing Lip Enhancement Complex, part of Rosamund Pike's routine, is currently £14.50 against a £30 RRP, 51% off.

The I Mask Hydrating Hydrogel Sheet Mask x5, the sheet mask step in Chelsea Handler's routine, is currently £38.50 against a £48 RRP.

The Vital C Hydrating Facial Cleanser, the first step in Chelsea Handler's routine, is currently £24.00 against a £40 RRP, 40% off.

So, what does an A-list skincare routine actually cost?

Chelsea Handler’s is the most completely documented routine we found — and, unusually, every product her makeup artist used is currently available at allbeauty.

Recreate the full five-step routine — cleanser, sheet mask, serum, eye gel and moisturiser — and you’d pay £217.28 at allbeauty. Bought at their combined RRPs, the same products would cost £363.

That’s £145.72 saved — around 40% off the full routine.

Still an investment? Absolutely. But if you’ve ever wondered what it costs to recreate the exact skin prep used before a major red-carpet appearance, it’s considerably less than the price tags suggest.

So, is IMAGE Skincare worth it?

At £105 for a serum, we'd understand the hesitation. At £46.55, the argument looks rather different.

What makes IMAGE interesting isn't simply that it's appeared on Margot Robbie, Megan Fox or Sofía Vergara's dressing tables before a red carpet. It's that the same products keep appearing — particularly the Vital C range — in the kits of different professional makeup artists, years apart.

That doesn't guarantee they'll transform your skin. But if you've been considering moving into more targeted, premium skincare, IMAGE is one of those brands that's much more established than its current level of hype might suggest.

And with some of its £100+ products currently around half price at allbeauty, this might be a particularly good time to find out why the professionals keep reaching for it.

Behind this range sits a buying team whose job is to track down professional and clinical skincare brands worth stocking and bring them to you at a genuinely competitive price rather than the full asking rate, IMAGE Skincare included. It's the same approach across everything allbeauty carries, so whether the red-carpet connection is what brought you here or not, there's more to discover in skincare.

See the full IMAGE Skincare collection at allbeauty, or start with the vitamin C serum that's been on more than one red carpet.

FAQs

Is IMAGE Skincare a medical-grade or clinical brand?
IMAGE has its roots in professional skincare and is widely used in spas and skin clinics. Some products, including the Vital C serum, have brand-commissioned testing behind their claims, although that isn't the same as an independently published clinical trial. Think of IMAGE as targeted, professional-grade cosmetic skincare rather than a medical treatment — and speak to a dermatologist about persistent or diagnosed skin conditions.

Why is IMAGE Skincare so much cheaper at allbeauty — is it genuine?
Yes — the IMAGE Skincare sold at allbeauty is genuine. A lower price doesn't mean a different product. allbeauty’s buying team works hard to source sought-after beauty brands at competitive prices, which means we can often sell products for considerably less than their RRP.

It’s one of the reasons some of the IMAGE prices here might look surprisingly good. The product is genuine; the price is simply one of the advantages of shopping at allbeauty.

Are “Ageless Pure” and “Ageless Total Pure” Hyaluronic Filler the same product?
Yes. IMAGE and its retailers use slightly different names for the same hyaluronic filler serum depending on the region and listing. At allbeauty, you'll find it as Ageless Total Pure Hyaluronic Filler.

Which IMAGE Skincare product should I try first?
If you're new to IMAGE, the Vital C Hydrating Anti-Aging Serum is a strong place to start. It appears on IMAGE's own bestseller list, has testing behind its claims and is one of the products that repeatedly crops up in the professional red-carpet routines we've looked at. Better still, it's currently £46.55 at allbeauty against a £105 RRP — a 56% saving.